Media Organization Management Second Edition

Author : James Redmond
Publisher : Dreamtech Press
ISBN 13 : 9788177224313
Total Pages : 468 pages
Book Rating : 4.1X/5 ( download)

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Download or read book Media Organization Management Second Edition written by James Redmond and published by Dreamtech Press. This book was released on 2004 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides prospective and current media managers with considerable pertinent and useful information developed from rigorous academic research, court decisions, legislative actions, and the authors cumulative experience in mass media. Presented in a readable and interesting way, it helps students understand how to manage creatively in a challenging media environment.

Author : Dennis F. Herrick
Publisher : UNM Press
ISBN 13 : 0826351638
Total Pages : 416 pages
Book Rating : 4.30/5 ( download)

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Download or read book Media Management in the Age of Giants written by Dennis F. Herrick and published by UNM Press. This book was released on 2012 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

Author : Lucy Küng
Publisher : SAGE
ISBN 13 : 147390384X
Total Pages : 479 pages
Book Rating : 4.45/5 ( download)

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Download or read book Strategic Management in the Media written by Lucy Küng and published by SAGE. This book was released on 2008-04-11 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." - Robert Picard, University of Jönköping "Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed." - Sylvia M. Chan-Olmsted, University of Florida "...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction." - Gillian Doyle, University of Glasgow This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.

Author : Amy Van Looy
Publisher : Springer
ISBN 13 : 3319219901
Total Pages : 262 pages
Book Rating : 4.05/5 ( download)

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Download or read book Social Media Management written by Amy Van Looy and published by Springer. This book was released on 2015-09-14 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

Author : Lucy Küng
Publisher : SAGE
ISBN 13 : 1473987369
Total Pages : 257 pages
Book Rating : 4.64/5 ( download)

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Download or read book Strategic Management in the Media written by Lucy Küng and published by SAGE. This book was released on 2016-11-10 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′Küng’s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.′ – Eli Noam, Columbia Business School ′A landmark contribution to scholarship, Küng’s excellent book provides an empirically rich and analytically sharp-sighted guide to contemporary organizational strategies in a complex and dynamic media environment.′ – Gillian Doyle, University of Glasgow ′In the age of relentless technological disruption, unlimited distribution and non-professionalization, media firms are more dependent than ever on strategic management. Küng articulates the dimensions of media industries to account for an ever-increasing array of challenges and strategies.′ – David Craig, University of Southern California In this Second Edition of a book many found invaluable for research and teaching, including myself, Küng accomplishes a challenging task: to preserve all the best qualities of the First Edition while both extending the scope and deepening understandings about strategic management theory in application to media industries.′ – Gregory Ferrell Lowe, University of Tampere With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and the BBC Explains strategic theory and concepts with insight and clarity Shows how to understand change and decision-making within media organizations. This is the essential guide to change and management in the media industries – ideal for students of media studies, media economics and media management.

Author : Ann Hollifield
Publisher : Routledge
ISBN 13 : 1317458540
Total Pages : 439 pages
Book Rating : 4.48/5 ( download)

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Download or read book Media Management written by Ann Hollifield and published by Routledge. This book was released on 2015-08-11 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.

Author : Gerardus Blokdyk
Publisher :
ISBN 13 : 9780655128571
Total Pages : 0 pages
Book Rating : 4.73/5 ( download)

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Download or read book Media Management Second Edition written by Gerardus Blokdyk and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media management Second Edition.

Author : John M. Lavine
Publisher : Longman Publishing Group
ISBN 13 :
Total Pages : 472 pages
Book Rating : 4.48/5 ( download)

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Download or read book Managing Media Organizations written by John M. Lavine and published by Longman Publishing Group. This book was released on 1988 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655178576
Total Pages : 126 pages
Book Rating : 4.70/5 ( download)

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Download or read book Media Management Second Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-04-13 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who sets the Media management standards? Which individuals, teams or departments will be involved in Media management? How is the value delivered by Media management being measured? Can we do Media management without complex (expensive) analysis? Who will provide the final approval of Media management deliverables? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Media management investments work better. This Media management All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Media management Self-Assessment. Featuring 702 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Media management improvements can be made. In using the questions you will be better able to: - diagnose Media management projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Media management and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Media management Scorecard, you will develop a clear picture of which Media management areas need attention. Your purchase includes access details to the Media management self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.

Author : Matthew Nicholson
Publisher : Routledge
ISBN 13 : 1317690435
Total Pages : 316 pages
Book Rating : 4.36/5 ( download)

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Download or read book Sport and the Media written by Matthew Nicholson and published by Routledge. This book was released on 2015-06-12 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the only textbook to combine in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills. The book explains the commercial relationships that exist between key media and sport organisations and how to apply a range of tools and strategies to promote the achievements of sport organisations. This updated edition includes a wider range of international examples and cases, as well as four completely new chapters covering new and social media, managing the media at major sports events, the work of the sports journalist, and the role of the sport media manager. The book's online resources have also been updated, with new lecture slides and teaching notes providing a complete package for instructors. Sport and the Media is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.