Media Choice

Author : Silvia Knobloch-Westerwick
Publisher : Routledge
ISBN 13 : 1317675142
Total Pages : 465 pages
Book Rating : 4.43/5 ( download)

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Download or read book Choice and Preference in Media Use written by Silvia Knobloch-Westerwick and published by Routledge. This book was released on 2014-07-25 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.

Author : Tilo Hartmann
Publisher : Routledge
ISBN 13 : 1135925062
Total Pages : 609 pages
Book Rating : 4.62/5 ( download)

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Download or read book Media Choice written by Tilo Hartmann and published by Routledge. This book was released on 2009-06-11 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.

Author : Tilo Hartmann
Publisher : Routledge
ISBN 13 : 1135925070
Total Pages : 321 pages
Book Rating : 4.79/5 ( download)

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Download or read book Media Choice written by Tilo Hartmann and published by Routledge. This book was released on 2009-06-11 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.

Author : Markus Prior
Publisher : Cambridge University Press
ISBN 13 : 0521858720
Total Pages : 289 pages
Book Rating : 4.24/5 ( download)

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Download or read book Post-Broadcast Democracy written by Markus Prior and published by Cambridge University Press. This book was released on 2007-04-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 2007 book studies the impact of the media on politics in the United States during the last half-century.

Author : Kevin Arceneaux
Publisher : University of Chicago Press
ISBN 13 : 022604744X
Total Pages : 255 pages
Book Rating : 4.47/5 ( download)

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Download or read book Changing Minds or Changing Channels? written by Kevin Arceneaux and published by University of Chicago Press. This book was released on 2013-08-27 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in an age of media saturation, where with a few clicks of the remote—or mouse—we can tune in to programming where the facts fit our ideological predispositions. But what are the political consequences of this vast landscape of media choice? Partisan news has been roundly castigated for reinforcing prior beliefs and contributing to the highly polarized political environment we have today, but there is little evidence to support this claim, and much of what we know about the impact of news media come from studies that were conducted at a time when viewers chose from among six channels rather than scores. Through a series of innovative experiments, Kevin Arceneaux and Martin Johnson show that such criticism is unfounded. Americans who watch cable news are already polarized, and their exposure to partisan programming of their choice has little influence on their political positions. In fact, the opposite is true: viewers become more polarized when forced to watch programming that opposes their beliefs. A much more troubling consequence of the ever-expanding media environment, the authors show, is that it has allowed people to tune out the news: the four top-rated partisan news programs draw a mere three percent of the total number of people watching television. Overturning much of the conventional wisdom, Changing Minds or Changing Channels? demonstrate that the strong effects of media exposure found in past research are simply not applicable in today’s more saturated media landscape.

Author : Silvia Knobloch-Westerwick
Publisher : Routledge
ISBN 13 : 1317675134
Total Pages : 552 pages
Book Rating : 4.36/5 ( download)

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Download or read book Choice and Preference in Media Use written by Silvia Knobloch-Westerwick and published by Routledge. This book was released on 2014-07-25 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.

Author : Raluca Buturoiu
Publisher : Springer Nature
ISBN 13 : 3031419545
Total Pages : 218 pages
Book Rating : 4.46/5 ( download)

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Download or read book Patterns of News Consumption in a High-Choice Media Environment written by Raluca Buturoiu and published by Springer Nature. This book was released on 2023-10-06 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a Romanian case study, this book sheds light on the supply and demand of news and information in the current digital era, dominated by unprecedented dramatic changes. In addition to identifying patterns of journalistic reporting and news consumption, the book offers a thorough approach to how the classic theories in media and communication studies can be reinterpreted in the current attention economy and media abundance paradigm. The research data included in this book provide a snapshot of media consumption patterns and encompass experts’ views and predictions about how media habits and diets might evolve. The book will appeal to students, researchers, and scholars of media and communication studies, political communication, and journalism, as well as practitioners interested in a better understanding of news consumption patterns in a high-choice media environment.

Author : Jesper Strömbäck
Publisher : Taylor & Francis
ISBN 13 : 1000599167
Total Pages : 316 pages
Book Rating : 4.69/5 ( download)

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Download or read book Knowledge Resistance in High-Choice Information Environments written by Jesper Strömbäck and published by Taylor & Francis. This book was released on 2022-05-23 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a truly interdisciplinary exploration of our patterns of engagement with politics, news, and information in current high-choice information environments. Putting forth the notion that high-choice information environments may contribute to increasing misperceptions and knowledge resistance rather than greater public knowledge, the book offers insights into the processes that influence the supply of misinformation and factors influencing how and why people expose themselves to and process information that may support or contradict their beliefs and attitudes. A team of authors from across a range of disciplines address the phenomena of knowledge resistance and its causes and consequences at the macro- as well as the micro-level. The chapters take a philosophical look at the notion of knowledge resistance, before moving on to discuss issues such as misinformation and fake news, psychological mechanisms such as motivated reasoning in processes of selective exposure and attention, how people respond to evidence and fact-checking, the role of political partisanship, political polarization over factual beliefs, and how knowledge resistance might be counteracted. This book will have a broad appeal to scholars and students interested in knowledge resistance, primarily within philosophy, psychology, media and communication, and political science, as well as journalists and policymakers. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Author : Daniel L. Schwartz
Publisher : MIT Press
ISBN 13 : 0262518376
Total Pages : 196 pages
Book Rating : 4.76/5 ( download)

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Download or read book Measuring What Matters Most written by Daniel L. Schwartz and published by MIT Press. This book was released on 2013 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: An argument that choice-based, process-oriented educational assessments are more effective than static assessments of fact retrieval. If a fundamental goal of education is to prepare students to act independently in the world--in other words, to make good choices--an ideal educational assessment would measure how well we are preparing students to do so. Current assessments, however, focus almost exclusively on how much knowledge students have accrued and can retrieve. In Measuring What Matters Most, Daniel Schwartz and Dylan Arena argue that choice should be the interpretive framework within which learning assessments are organized. Digital technologies, they suggest, make this possible; interactive assessments can evaluate students in a context of choosing whether, what, how, and when to learn. Schwartz and Arena view choice not as an instructional ingredient to improve learning but as the outcome of learning. Because assessments shape public perception about what is useful and valued in education, choice-based assessments would provide a powerful lever in this reorientation in how people think about learning. Schwartz and Arena consider both theoretical and practical matters. They provide an anchoring example of a computerized, choice-based assessment, argue that knowledge-based assessments are a mismatch for our educational aims, offer concrete examples of choice-based assessments that reveal what knowledge-based assessments cannot, and analyze the practice of designing assessments. Because high variability leads to innovation, they suggest democratizing assessment design to generate as many instances as possible. Finally, they consider the most difficult aspect of assessment: fairness. Choice-based assessments, they argue, shed helpful light on fairness considerations.

Author : Fatima Salah
Publisher :
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.49/5 ( download)

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Download or read book Media Selection written by Fatima Salah and published by . This book was released on 1994 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: