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Author : Justus George Frederick
Publisher :
ISBN 13 :
Total Pages : 406 pages
Book Rating : 4.25/5 ( download)
Download or read book Masters of Advertising Copy written by Justus George Frederick and published by . This book was released on 1925 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Justus George Frederick
Publisher :
ISBN 13 :
Total Pages : 426 pages
Book Rating : 4.07/5 ( download)
Download or read book Masters of Advertising Copy written by Justus George Frederick and published by . This book was released on 1925 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J. George Frederick
Publisher : Taylor & Francis
ISBN 13 : 1000086739
Total Pages : 399 pages
Book Rating : 4.37/5 ( download)
Download or read book Masters of Advertising Copy (RLE Marketing) written by J. George Frederick and published by Taylor & Francis. This book was released on 2020-03-27 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.
Author : J. G. Frederick
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.99/5 ( download)
Download or read book Masters of Advertising Copy written by J. G. Frederick and published by . This book was released on 1946 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Justus George Frederick
Publisher :
ISBN 13 : 9781315761992
Total Pages : 392 pages
Book Rating : 4.98/5 ( download)
Download or read book Masters of Advertising Copy written by Justus George Frederick and published by . This book was released on 2015 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr. Robert C. Worstell
Publisher : Lulu.com
ISBN 13 : 1312137983
Total Pages : 358 pages
Book Rating : 4.81/5 ( download)
Download or read book How to Write Ad Copy That Works - Masters of Marketing Secrets: A Course In Classic Copywriting written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2014-05-28 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several times a week and insist that you are stupid enough to believe their hype, over and over and over. The Masters of Marketing Secrets series brings you these classics so that you can make up your own mind. All that has been done with these books is to give you modern versions of them which have been (mostly) cleaned up of typo's and poor editing - and also made available in ebook and paperback so you can study them at your leisure. J. George Frederick lived in those times and wrote about the people and principles of advertising they discovered. His book has been handed around for years, and as you study the other books in this series it starts pulling the pieces together for you.
Author : Justus George Frederick
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.72/5 ( download)
Download or read book Masters of Advertising Copy written by Justus George Frederick and published by . This book was released on 1936 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr. Robert C. Worstell
Publisher : Lulu.com
ISBN 13 : 1312100230
Total Pages : 284 pages
Book Rating : 4.37/5 ( download)
Download or read book How to Write a Good Ad - Masters of Marketing Secrets: A Short Course In Copywriting written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2014-05-30 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. ""Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge-and practice-of these fundamentals will determine the extent of his success. ""As Daniel Defoe said, 'An old and experienced pilot loses a ship by his assurance and over-confidence of his knowledge as effectively as the young pilot does by his ignorance and want of experience.' ""So this book will strip down to fundamentals, try to forget the furbelows. For, as time goes on, every line of creative work gets cluttered up with impressive jargon and off-the-beam technicalities, with professional palaver that strays far away from the main objective."" Get your copy today - and learn the secrets of writing ads from the Masters...
Author : J. George Frederick
Publisher :
ISBN 13 : 9780849208102
Total Pages : pages
Book Rating : 4.06/5 ( download)
Download or read book Masters of Advertising Copy written by J. George Frederick and published by . This book was released on 1977-12-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Albert C. Book
Publisher : McGraw Hill Professional
ISBN 13 : 9780844230245
Total Pages : 292 pages
Book Rating : 4.43/5 ( download)
Download or read book Fundamentals of Copy & Layout written by Albert C. Book and published by McGraw Hill Professional. This book was released on 1997 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A perfect vehicle to help you write stronger headlines using the author's A-B-C formula; write about benefits, not features; prepare layouts--for everything from newsprint pages to billboards; write for the special needs of broadcast and interactive media and more. Whether you're just getting started or sharpening your skills, this is a vital tool for anyone who's in the business of creative communication.
