Fundamentals Of Copy Layout

Author : Albert C. Book
Publisher : NTC/Contemporary Publishing Company
ISBN 13 :
Total Pages : 250 pages
Book Rating : 4.48/5 ( download)

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Download or read book Fundamentals of Copy & Layout written by Albert C. Book and published by NTC/Contemporary Publishing Company. This book was released on 1984 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here's all you need to write and design effective, powerful advertising for all forms of media. "Fundamentals of Copy & Layout" tells you "why to do it" and "how to do it."' It's practical, it's current; and it's comprehensive. CREATIVE PHILOSOPHIES Fairfax Cone; William Bernbach; Leo Burnett; Don Schultz; Rosser Reeves; David Ogilvy; Jack Trout; Susan Gillette COPY Researching the Ad; Preparing the Ad; Writing the Ad; The Headline; Copyediting; Copyfitting LAYOUT Elements; Materials; Illustration; Organization; Typography; The Finished Product PRINT MEDIA Newspapers; Classified; Consumer Magazines; Business Publications; Direct Response; Direct Mail; Outdoor; Transit; Specialty; Yellow Pages BROADCAST MEDIA Radio; Television INTERACTIVE MEDIA Let the authors' 40 years' experience in copywriting, teaching, consulting, and account management show you how to create better ads. "Fundamentals of Copy & Layout" is must reading for students and practitioners alike.

Author : Albert C. Book
Publisher : NTC/Contemporary Publishing Company
ISBN 13 : 9780844230283
Total Pages : 278 pages
Book Rating : 4.86/5 ( download)

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Download or read book Fundamentals of Copy and Layout written by Albert C. Book and published by NTC/Contemporary Publishing Company. This book was released on 1995-12 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Hugh G. Wales, Dwight L. Gentry, Max Wales
Publisher :
ISBN 13 :
Total Pages : 514 pages
Book Rating : 4./5 ( download)

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Download or read book Advertising Copy, Layout, and Typography written by Hugh G. Wales, Dwight L. Gentry, Max Wales and published by . This book was released on 1958 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Robyn Blakeman
Publisher : M.E. Sharpe
ISBN 13 : 0765630982
Total Pages : 258 pages
Book Rating : 4.88/5 ( download)

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Download or read book Advertising Campaign Design: Just the Essentials written by Robyn Blakeman and published by M.E. Sharpe. This book was released on 2011 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Franz Hermann Wills
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.85/5 ( download)

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Download or read book Fundamentals of Layout for Newspaper and Magazine Advertising, for Page Design of Publications and for Brochures written by Franz Hermann Wills and published by . This book was released on 1971 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Charles J. Felten
Publisher :
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.83/5 ( download)

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Download or read book Layout written by Charles J. Felten and published by . This book was released on 1954 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Beth Tondreau
Publisher : Rockport Pub
ISBN 13 : 1592537073
Total Pages : 209 pages
Book Rating : 4.75/5 ( download)

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Download or read book Layout Essentials written by Beth Tondreau and published by Rockport Pub. This book was released on 2011-06 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book outlines and demonstrates basic layout/grid guidelines and rules.

Author : Joyce Walsh
Publisher : Bloomsbury Publishing
ISBN 13 : 135007506X
Total Pages : 226 pages
Book Rating : 4.61/5 ( download)

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Download or read book Graphic Design Essentials written by Joyce Walsh and published by Bloomsbury Publishing. This book was released on 2020-10-23 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learning by doing is the best way to get to grips with new ideas, and graphic design is no different. Weaving together creative strategies and design principles with step-by-step Adobe software guidance, this unique book helps you to immediately put into practice the concepts as you're learning them so they become second nature. Covering all the introductory topics a designer needs to know – from working with colour and layout, to editing images and designing apps – this fully updated edition of the hugely popular Graphic Design Essentials includes plenty of hands-on instruction and real-life examples to give you a thorough grounding in the fundamentals. This new edition includes: - Coverage of Adobe Illustrator, Photoshop and InDesign - Examples of designs from the UK, US, Canada, Europe, Hong Kong, China, the Middle East and Australia - Smaller supporting activities alongside major project exercises - New design formats, including apps and infographics - Downloadable resources to use within the software instruction

Author : Beth Tondreau
Publisher : Rockport Publishers
ISBN 13 : 1631596314
Total Pages : 211 pages
Book Rating : 4.15/5 ( download)

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Download or read book Layout Essentials Revised and Updated written by Beth Tondreau and published by Rockport Publishers. This book was released on 2019-01-08 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: A classic and essential text for designers since 2009, Layout Essentials: 100 Design Principles for Using Grids just got better with a fresh exploration of its design principles, updated text, and new photos and international graphics. Grids are the basis for all design projects, and learning how to work with them is fundamental for all graphic designers. From working with multi-column formats to using type, color, images, and more, Layout Essentials not only demonstrates, using real world examples, how to use grids effectively, but shows you how to break the rules to use them effectively, too. This revised and updated version of Layout Essentials is your one-stop reference and resource for all layout design projects.

Author : Raymond Dorn
Publisher : Wadsworth Publishing Company
ISBN 13 : 9780830411603
Total Pages : 218 pages
Book Rating : 4.07/5 ( download)

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Download or read book How to Design and Improve Magazine Layouts written by Raymond Dorn and published by Wadsworth Publishing Company. This book was released on 1986-01-01 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here under one cover is all the basic information needed ot master the fundamentals of magazine design, from an introduction to typography to the complex principles of layout. This well-illustrated volume introduces students to tyopgraphy, handling magazine copy, picture editing and cropping, page design, title area design, layout tools and methods, the use of color and color printing, and cover design. Many examples and illustrations demonstrate how to perform the techniques described in this text.