The Brand Flip

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Publisher : New Riders
ISBN 13 : 0134172973
Total Pages : 181 pages
Book Rating : 4.72/5 ( download)

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Book Synopsis The Brand Flip by : Marty Neumeier

Download or read book The Brand Flip written by Marty Neumeier and published by New Riders. This book was released on 2015-07-24 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?

Gym Launch Secrets

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Publisher :
ISBN 13 : 9781732933002
Total Pages : 424 pages
Book Rating : 4.06/5 ( download)

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Book Synopsis Gym Launch Secrets by : Alex Hormozi

Download or read book Gym Launch Secrets written by Alex Hormozi and published by . This book was released on 2019-03-26 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Quantum Marketing

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Publisher : HarperCollins Leadership
ISBN 13 : 1400224039
Total Pages : 241 pages
Book Rating : 4.36/5 ( download)

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Book Synopsis Quantum Marketing by : Raja Rajamannar

Download or read book Quantum Marketing written by Raja Rajamannar and published by HarperCollins Leadership. This book was released on 2021-02-09 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

Mastering Youtube Marketing

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.45/5 ( download)

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Book Synopsis Mastering Youtube Marketing by : Chidiebere Iroegbu

Download or read book Mastering Youtube Marketing written by Chidiebere Iroegbu and published by Independently Published. This book was released on 2024-03-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Power of YouTube: Transform Your Business with Masterful Marketing Strategies! Are you struggling to make your mark in the crowded digital landscape? Do you dream of leveraging YouTube to skyrocket your business but feel overwhelmed by the complexities? Have you ever wondered how some creators effortlessly attract millions of views while you struggle to gain traction? Author Chidiebere Iroegbu, a seasoned Digital Marketer with years of experience in the field, understands your frustrations. Having faced similar challenges in the past, he knows firsthand the struggles and obstacles that aspiring YouTube Marketers encounter. Discover the secrets to crafting compelling video content that captivates your audience from the first frame. Learn proven strategies for optimizing your YouTube channel to attract more views, subscribers, and engagement. Master the art of storytelling to create videos that resonate with your target audience and inspire action. Unlock the mysteries of YouTube analytics to track your progress and make Data-Driven Decisions. Explore advanced techniques for monetizing your channel and generating Passive Income Streams. Harness the power of YouTube advertising to reach a wider audience and drive conversions. Gain insider tips from successful YouTubers who have built thriving businesses on the platform. Develop a sustainable YouTube Marketing Strategy that propels your brand to new heights of success. If you want to dominate the YouTube landscape, attract a loyal following, and grow your business exponentially, then scroll up and buy this book today. Mastering YouTube Marketing is your roadmap to success in the digital age.

Mastering YouTube

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.83/5 ( download)

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Book Synopsis Mastering YouTube by : Oscar Moses

Download or read book Mastering YouTube written by Oscar Moses and published by . This book was released on 2023-11-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is your indispensable guide to mastering YouTube marketing. Start your journey today and unlock the vast opportunities that YouTube has to offer.

Mastering the Complex Sale

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Author :
Publisher : John Wiley and Sons
ISBN 13 : 0470632593
Total Pages : 311 pages
Book Rating : 4.98/5 ( download)

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Book Synopsis Mastering the Complex Sale by : Jeff Thull

Download or read book Mastering the Complex Sale written by Jeff Thull and published by John Wiley and Sons. This book was released on 2010-03-10 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Mastering the Complex Sale "Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives." —Geoffrey A. Moore, author of Crossing the Chasm and Dealing with Darwin "This is the first book that lays out a solid method for selling cross-company, cross-border, even cross-culturally where you have multiple decision makers with multiple agendas. This is far more than a 'selling process'—it is a survival guide—a truly outstanding approach to bringing all the pieces of the puzzle together." —Ed Daniels, EVP, Shell Global Solutions Downstream, President, CRI/Criterion, Inc. "Mastering the Complex Sale brilliantly sets up value from the customer's perspective. A must-read for all those who are managing multinational business teams in a complex and highly competitive environment." —Samik Mukherjee, Vice President, Onshore Business, Technip "Customers need to know the value they will receive and how they will receive it. Thull's insights into the complex sale and how to clarify and quantify this value are remarkable—Mastering the Complex Sale will be required reading for years to come!" —Lee Tschanz, Vice President, North American Sales, Rockwell Automation "Jeff Thull is winning the war against commoditization. In his world, value trumps price and commoditization isn't a given, it's a choice. This is a proven alternative to the price-driven sale. We've spoken to his clients. This stuff really works, folks." —Dave Stein, CEO and Founder, ES Research Group, Inc. "Our business depends on delivering breakthrough thinking to our executive clients. Jeff Thull has significantly redefined sales and marketing strategies that clearly connect to our global audience. Read it, act on it, and take your results to exceptional levels." —Sven Kroneberg, President, Seminarium Internacional "Jeff's main thesis—that professional customer guidance is the key to success—rings true in every global market today. Mastering the Complex Sale is the essential read for any organization looking to transform their business for long-term, value-driven growth." —Jon T. Lindekugel, President, 3M Health Information Systems, Inc. "Jeff Thull has re-engineered the conventional sales process to create predictable and profitable growth in today's competitive marketplace. It's no longer about selling; it's about guiding quality decisions and creating collaborative value. This is one of those rare books that will make a difference." —Carol Pudnos, Executive director, Healthcare Industry, Dow Corning Corporation

Mastering Communications - How CEOs and Executives Can Build a Great Reputation in the Digital Age

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Author :
Publisher : Oliver Aust
ISBN 13 : 3982108810
Total Pages : 156 pages
Book Rating : 4.10/5 ( download)

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Book Synopsis Mastering Communications - How CEOs and Executives Can Build a Great Reputation in the Digital Age by : Oliver Aust

Download or read book Mastering Communications - How CEOs and Executives Can Build a Great Reputation in the Digital Age written by Oliver Aust and published by Oliver Aust. This book was released on 2019-11-26 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the winning formula for creating a successful brand and become effective leaders? How can I build a great reputation and stand out in the new digital era? These are only some of the challenges that CEOs and executives are confronted with on a daily basis when it comes to their approach to communications. In his latest book, Mastering Communications, Oliver Aust helps readers navigate the difficult world of communications. Mastering Communications combines theoretical knowledge and practical expertise to guide you step by step, through every skill that every CEO must master to become a top communicator. From designing an effective strategy to managing a reputational crisis, Mastering Communications provides CEOs and senior executives with the necessary tools to communicate with grace and skill in any situation.

Self-Publishing Made Simple

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Publisher :
ISBN 13 : 9781737557012
Total Pages : pages
Book Rating : 4.10/5 ( download)

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Book Synopsis Self-Publishing Made Simple by : April Cox

Download or read book Self-Publishing Made Simple written by April Cox and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

YouTube Playbook 2021

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Publisher :
ISBN 13 : 9781914108198
Total Pages : 208 pages
Book Rating : 4.91/5 ( download)

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Book Synopsis YouTube Playbook 2021 by : Brandon's Business Guides

Download or read book YouTube Playbook 2021 written by Brandon's Business Guides and published by . This book was released on 2020-10-30 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover Key Strategies to Rapidly Growing Your YouTube Channel in 2021 & Beyond Even If You've Never Uploaded a Video Before and Have Major Camera Anxiety Do you want to create and grow a successful YouTube channel? Do you want to create videos you are passionate about? Do you want to build a thriving online business and earn $1000's doing something you love? YouTube has changed the way we consume media, and has opened up a never before seen opportunity for creative entrepreneurs looking to make Videos they are passionate about AND make six to seven figures in the process! You can do exactly the same. Of course, the strategies that worked in 2010 don't work now, but by following this updated 2021 blueprint to YouTube success there is absolutely no reason you couldn't build a HUGE YouTube following with thousands, if not millions of subscribers & loyal fans. We made it our mission to provide that exact practical blueprint to go from 0 subscribers to rapid YouTube success. Inside, you'll find EVERYTHING you need to know from overcoming Camera Anxiety, to optimizing your chances at creating viral videos. It's time to start your journey to YouTube success & a business you're passionate about today. Here's a Tiny Preview of What you'll Discover Inside... A Step by Step Guide to Overcoming Camera Anxiety and Effortlessly Recording Unlimited Amounts Of Videos! 5 Income Streams You Can Develop From Your YouTube Channel Without Selling Your Soul How to Ethically 'Hack' The Most Popular Videos to Give You Endless Amounts of Viral Video Ideas! (One Of The Fastest Ways To Grow Your Channel By The Way...) Everything You Need To Know About Social Media Marketing To Rapidly Grow Your Channel & Brand Use This 1 Simple, Yet Wildly Effective, Trick to Get More Views Why Engagement With Your Audience is Key and How To Increase Engagement Hugely 7 Steps to Building a YouTube Channel Brand That Creates You a Loyal Tribe of Followers How to Effectively Use Analytics to Monitor and Grow Your Channel At A Faster Rate Everything You Need To Master The YouTube Algorithm To Maximize The Success Of Your Videos And Channel! How to Find Your Ideal Niche and Build Your Loyal Tribe! And that is BARELY scratching the surface! BONUS- 7 Almost Unknown Tips To Optimize YouTube Growth In 2021! Even if you have almost unbearable camera anxiety, even if you've never even made a YouTube video before and even if you've failed with countless YouTube channels in the past, this book outlines exactly how to build an amazing channel for scratch that can make you $1000's on autopilot! So If You Want the Proven Blueprint to Rapidly Growing Your YouTube Channel & Building A Business Around Your Passion Then Buy This Book Today.

YouTube Marketing

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Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.99/5 ( download)

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Book Synopsis YouTube Marketing by : Joel Erlichson

Download or read book YouTube Marketing written by Joel Erlichson and published by Independently Published. This book was released on 2023-05-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a business owner looking to harness the power of YouTube marketing but unsure where to start? Look no further! "YouTube Marketing: From Beginner to Pro" is your comprehensive guide to mastering YouTube advertising and growing your brand on the world's largest video-sharing platform. Written by Joel Erlichson, the owner of CalculatedLeads.com and a seasoned marketing and advertising expert, this book is specifically designed for business owners with little to no experience in YouTube marketing. It provides step-by-step guidance, practical advice, and actionable tips to help you build a solid foundation and level up your skills in no time. In this book, you'll learn how to: Set up your business YouTube channel and navigate the platform effectively Develop a YouTube marketing strategy tailored to your unique business needs Create engaging, shareable content that resonates with your target audience Optimize your videos for maximum reach using YouTube SEO fundamentals Master various YouTube advertising formats, such as TrueView, Bumper, and Sponsored Cards Develop effective YouTube ads that drive conversions and boost brand awareness Measure and optimize your YouTube advertising campaigns using analytics and performance indicators Implement advanced YouTube marketing techniques, including collaborations with influencers, using YouTube Live and Premieres, and harnessing community features Integrate YouTube marketing into your overall business strategy, including cross-promotion on other social media platforms, leveraging content for email marketing, and adapting to trends and future developments By the end of "YouTube Marketing: From Beginner to Pro," you'll be equipped with the knowledge and tools needed to unlock the full potential of YouTube marketing and achieve lasting growth for your business. Don't miss out on the opportunity to transform your marketing efforts and reach new heights with this powerful platform. Get your copy today and embark on your journey to becoming a YouTube marketing pro!