Marketing Maximilian

Author : Larry Silver
Publisher : Princeton University Press
ISBN 13 : 0691245894
Total Pages : 724 pages
Book Rating : 4.98/5 ( download)

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Download or read book Marketing Maximilian written by Larry Silver and published by Princeton University Press. This book was released on 2022-06-14 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores how Maximilian used illustrations and other visual arts to shape his image, achieve what Max Weber calls "the routinization of charisma," strengthen the power of the Hapsburg dynasty, and help establish the Austro-Hungarian Empire. A fascinating study of the self-fashioning of an early modern ruler who was as much image-maker as emperor, Marketing Maximilian shows why Maximilian remains one of the most remarkable, innovative, and self-aggrandizing royal art patrons in European history. Silver describes how Maximilian--lacking a real capital or court center, the ability to tax, and an easily manageable territory--undertook a vast and expensive visual-media campaign to forward his extravagant claims to imperial rank, noble blood, perfect virtues, and military success. To press these claims, Maximilian patronized and often personally supervised and collaborated with the best printers, craftsmen, and artists of his time (among them no less than Albrecht Dürer) to plan and produce illustrated books, medals, heralds, armor, and an ambitious tomb monument.

Author : Geoffrey Parker
Publisher : Yale University Press
ISBN 13 : 030024102X
Total Pages : 663 pages
Book Rating : 4.20/5 ( download)

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Download or read book Emperor written by Geoffrey Parker and published by Yale University Press. This book was released on 2019-06-25 with total page 663 pages. Available in PDF, EPUB and Kindle. Book excerpt: This “elegant and engaging” biography dramatically reinterprets the life and reign of the sixteenth-century Holy Roman Emperor: “a masterpiece” (Susannah Lipscomb, Financial Times). The life of Emperor Charles V (1500–1558), ruler of Spain, Germany, the Netherlands, and much of Italy and Central and South America, has long intrigued biographers. But capturing the nature of this elusive man has proven notoriously difficult—especially given his relentless travel, tight control of his own image, and the complexity of governing the world’s first transatlantic empire. Geoffrey Parker, one of the world’s leading historians of early modern Europe, has examined the surviving written sources in Dutch, French, German, Italian, Latin, and Spanish, as well as visual and material evidence. In Emperor, he explores the crucial decisions that created and preserved this vast empire, analyzes Charles’s achievements within the context of both personal and structural factors, and scrutinizes the intimate details of the ruler’s life for clues to his character and inclinations. The result is a unique biography that interrogates every dimension of Charles’s reign and views the world through the emperor’s own eyes.

Author : Philip Kotler
Publisher : Springer Nature
ISBN 13 : 3030595315
Total Pages : 288 pages
Book Rating : 4.19/5 ( download)

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Download or read book H2H Marketing written by Philip Kotler and published by Springer Nature. This book was released on 2020-12-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It’s not just technological advances that have made it necessary to revisit the way everybody thinks about marketing; customers and marketers as human decision-makers are changing, too. Therefore, having the right mindset, the right management approach and highly dynamic implementation processes is key to creating innovative and meaningful value propositions for all stakeholders. This book is essential reading for the following groups: Executives who want to bring new meaning to their lives and organizations Managers who need inspirations and evidence for their daily work in order to handle the change management needed in response to the driving forces of technology, society and ecology Professors, trainers and coaches who want to apply the latest marketing principles Students and trainees who want to prepare for the future Customers of any kind who need to distinguish between leading companies Employees of suppliers and partners who want to help their firms stand out. The authors review the status quo of marketing and outline its evolution to the new H2H Marketing. In turn, they demonstrate the new marketing paradigm with the H2H Marketing Model, which incorporates Design Thinking, Service-Dominant Logic and the latest innovations in Digitalization. With the new H2H Mindset, Trust and Brand Management and the evolution of the operative Marketing Mix to the updated, dynamic and iterative H2H Process, they offer a way for marketing to find meaning in a troubled world.

Author : S. Leitch
Publisher : Springer
ISBN 13 : 0230112986
Total Pages : 267 pages
Book Rating : 4.88/5 ( download)

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Download or read book Mapping Ethnography in Early Modern Germany written by S. Leitch and published by Springer. This book was released on 2010-09-27 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the first book-length examination of the role of German print culture in mediating Europe's knowledge of the newly discovered people of Africa, South Asia, and the Americas, this work highlights a unique and early incident of visual accuracy and an unprecedented investment in the practice of ethnography.

Author : Howard Louthan
Publisher : Routledge
ISBN 13 : 0429620675
Total Pages : 440 pages
Book Rating : 4.76/5 ( download)

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Download or read book Theuerdank written by Howard Louthan and published by Routledge. This book was released on 2022-06-14 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now appearing in its first English translation, Theuerdank introduces readers to the fascinating world of the Renaissance. A forerunner of the graphic novel, Theuerdank , first published in 1517, includes more than 100 woodcuts executed by leading artists of Central Europe. Long hailed by scholars as a masterpiece of German literature, Theuerdank is a fictional account of Habsburg Emperor Maximilian I (1508– 19) and his journey to wed one of the most influential princesses of Europe, the wealthy heiress Mary of Burgundy. Through word and image, this epic poem, which casts Maximilian as Knight Theuerdank, recounts his adventures overcoming a series of challenges to reach his goal: avalanches, lightning strikes, shipwrecks, murder plots, duels, and pitched battles. From politics and propaganda to the environment and the natural world, from intimate glimpses of daily life to revolutionary innovations in warfare, Theuerdank sheds light on those critical changes transforming European society and culture in this period. With the inclusion of an introductory essay, chronology, genealogical tables, maps, translator’s note, and discussion questions, this volume is a useful tool for students of history, art history, German, and Renaissance studies.

Author : Avishek Ganguly
Publisher : Cambridge University Press
ISBN 13 : 1009296817
Total Pages : 291 pages
Book Rating : 4.16/5 ( download)

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Download or read book Performance and Translation in a Global Age written by Avishek Ganguly and published by Cambridge University Press. This book was released on 2023-04-30 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Susan Broomhall
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 9780754667421
Total Pages : 268 pages
Book Rating : 4.21/5 ( download)

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Download or read book Early Modern Women in the Low Countries written by Susan Broomhall and published by Ashgate Publishing, Ltd.. This book was released on 2011 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Employing an innovative range of materials from written sources to artworks, material objects, heritage sites and urban precincts, and combining historical, historiographical, museological, and touristic analysis, this study investigates how late medieval and early modern women of the Low Countries expressed themselves, how they were represented by contemporaries, and how they have been interpreted in modern academic and popular contexts.

Author : Andrew H. Weaver
Publisher : Routledge
ISBN 13 : 1317060288
Total Pages : 348 pages
Book Rating : 4.84/5 ( download)

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Download or read book Sacred Music as Public Image for Holy Roman Emperor Ferdinand III written by Andrew H. Weaver and published by Routledge. This book was released on 2016-04-08 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ferdinand III played a crucial role both in helping to end the Thirty Years' War and in re-establishing Habsburg sovereignty within his hereditary lands, and yet he remains one of the most neglected of all Habsburg emperors. The underlying premise of Sacred Music as Public Image for Holy Roman Emperor Ferdinand III is that Ferdinand's accomplishments came not through diplomacy or strong leadership but primarily through a skillful manipulation of the arts, through which he communicated important messages to his subjects and secured their allegiance to the Catholic Church. An important locus for cultural activity at court, especially as related to the Habsburgs' political power, was the Emperor's public image. Ferdinand III offers a fascinating case study in monarchical representation, for the war necessitated that he revise the image he had cultivated at the beginning of his reign, that of a powerful, victorious warrior. Weaver argues that by focusing on the patronage of sacred music (rather than the more traditional visual and theatrical means of representation), Ferdinand III was able to uphold his reputation as a pious Catholic reformer and subtly revise his triumphant martial image without sacrificing his power, while also achieving his Counter-Reformation goal of unifying his hereditary lands under the Catholic church. Drawing upon recent methodological approaches to the representation of other early modern monarchs, as well as upon the theory of confessionalization, this book places the sacred vocal music composed by imperial musicians into the rich cultural, political, and religious contexts of mid-seventeenth-century Central Europe. The book incorporates dramatic productions such as opera, oratorio, and Jesuit drama (as well as works in other media), but the primary focus is the more numerous and more frequently performed Latin-texted paraliturgical genre of the motet, which has generally not been considered by scholars as a vehicle for monarchical representation. By examining the representation of this little-studied emperor during a crucial time in European history, this book opens a window into the unique world view of the Habsburgs, allowing for a previously untold narrative of the end of the Thirty Years' War as seen through the eyes of this important ruling family.

Author : Rebecca Zorach
Publisher : Routledge
ISBN 13 : 1351543555
Total Pages : 384 pages
Book Rating : 4.52/5 ( download)

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Download or read book The Idol in the Age of Art written by Rebecca Zorach and published by Routledge. This book was released on 2017-07-05 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: After 1500, as Catholic Europe fragmented into warring sects, evidence of a pagan past came newly into view, and travelers to distant places encountered deeply unfamiliar visual cultures, it became ever more pressing to distinguish between the sacred image and its opposite, the 'idol'. Historians and philosophers have long attended to Reformation charges of idolatry - the premise for image-breaking - but only very recently have scholars begun to consider the ways that the idol occasioned the making no less than the destruction. The present book focuses on how idols and ideas about them matter for the history of early modern objects produced around the globe, especially those created in the context of an exchange or confrontation between an 'us' and a 'them'. Ranging widely within the early modern period, the volume contributes to the project of globalizing the study of European art, bringing the continent's commercial, colonial, antiquarian, and religious histories into dialogue. Its studies of crosses, statues on columns, wax ex-votos, ivories, prints, maps, manuscripts, fountains, banners, and New World gold all frame Western 'art' simultaneously as an idea and as a collection of real things, arguing that it was through the idol that object-makers and writers came to terms with what it was that art should be, and do.

Author : Juliette Levy
Publisher : Penn State Press
ISBN 13 : 0271052147
Total Pages : 176 pages
Book Rating : 4.44/5 ( download)

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Download or read book The Making of a Market written by Juliette Levy and published by Penn State Press. This book was released on 2012-01-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the nineteenth century, Yucat&án moved effectively from its colonial past into modernity, transforming from a cattle-ranching and subsistence-farming economy to a booming export-oriented agricultural economy. Yucat&án and its economy grew in response to increasing demand from the United States for henequen, the local cordage fiber. This henequen boom has often been seen as another regional and historical example of overdependence on foreign markets and extortionary local elites. In The Making of a Market, Juliette Levy argues instead that local social and economic dynamics are the root of the region&’s development. She shows how credit markets contributed to the boom before banks (and bank crises) existed and how people borrowed before the creation of institutions designed specifically to lend. As the intermediaries in this lending process, notaries became unwitting catalysts of Yucat&án&’s capitalist transformation. By focusing attention on the notaries&’ role in structuring the mortgage market rather than on formal institutions such as banks, this study challenges the easy compartmentalization of local and global relationships and of economic and social relationships.