Marketing In Central And Eastern Europe

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1317948874
Total Pages : 116 pages
Book Rating : 4.72/5 ( download)

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Download or read book Marketing in Central and Eastern Europe written by Erdener Kaynak and published by Routledge. This book was released on 2014-02-04 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and introduces you to the emerging opportunities and effective marketing strategies to be employed in the region. Researchers specializing in CEE business; managers of international companies operating in or contemplating entering CEE markets; and students studying CEE business, East-West business, or marketing in transitional economies will better understand the region by examining issues of cross- cultural inquiry, commonality, and market segmentation. Marketing in Central and Eastern Europe also provides you with: a region-relevant market analysis to determine environmental dimensions of emerging markets a preliminary report on market-entry strategies in Poland an assessment of foreign direct investment opportunities in Hungary a study of Western-style marketing applied in transitional economies an analysis of marketization and Westernization used as classifying dimensions information on increasing the validity of post-command economy research and application Although the book’s chapters cover a variety of topics and use different research approaches and methodologies, they have a common theme--there is a great interest in, and an equally great need to scientifically investigate, rapidly emerging market opportunities, marketing-environment issues, and marketing-strategy problems with respect to transitional economies of Central and Eastern Europe.

Author : Stewart Arnold
Publisher : Routledge
ISBN 13 : 1000160556
Total Pages : 257 pages
Book Rating : 4.50/5 ( download)

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Download or read book Marketing Strategies for Central and Eastern Europe written by Stewart Arnold and published by Routledge. This book was released on 2020-09-10 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "Marketing Strategies for Central & Eastern Europe" held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers.

Author :
Publisher :
ISBN 13 : 9780861766451
Total Pages : 120 pages
Book Rating : 4.58/5 ( download)

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Download or read book Marketing in Central and Eastern Europe written by and published by . This book was released on 1993 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : V H Kirpalani
Publisher : Routledge
ISBN 13 : 1135696306
Total Pages : 246 pages
Book Rating : 4.06/5 ( download)

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Download or read book Successfully Doing Business/Marketing In Eastern Europe written by V H Kirpalani and published by Routledge. This book was released on 2012-12-06 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. The respected authors in this collection seamlessly blend sophisticated analysis and practical advice to enlighten the reader to the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region. These informative essays are further complemented by a number of in-depth case studies that demonstrate the difficulties and potentials for success faced by any business person looking to trade in Eastern European markets. For students, educators, entrepreneurs, and business people everywhere, Successfully Doing Business/Marketing in Eastern Europe is an essential resource and guidebook to understanding and profiting in this unique and often unpredictable region.

Author : Stewart Arnold
Publisher :
ISBN 13 : 9781315195940
Total Pages : pages
Book Rating : 4.41/5 ( download)

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Download or read book Marketing Strategies for Central and Eastern Europe written by Stewart Arnold and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "Marketing Strategies for Central & Eastern Europe" held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers."--Provided by publisher.

Author : Petr Chadraba
Publisher : Psychology Press
ISBN 13 : 9781560247128
Total Pages : 136 pages
Book Rating : 4.26/5 ( download)

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Download or read book The Central and Eastern European Markets written by Petr Chadraba and published by Psychology Press. This book was released on 1995 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Central and Eastern European Markets covers a variety of business topics dealing with Central and Eastern Europe and offers a unique picture of these new markets. Chapters contain accurate information on joint ventures, market entry strategies for Central and Eastern Europe, financing for activities in Eastern Europe, and assessing the Ukraine as a market. With direct experience of these business issues, the contributing authors explore these specific topics: how the Czechoslovak telecommunications system was upgraded through a joint venture entry and expansion decisions made by Western firms in the Ukraine and ways in which firms use relationships in the home and host market to reduce the risks of strategic investment decisions investment patterns, strategic market characteristics, and resulting entry strategies of Western firms active in Eastern Europe since the fall of the Iron Curtain macro changes taking place in Hungary, Poland, and Bulgaria and changing market environments specific to each country development trends in the marketing environment in Eastern Europe, options for market entry, and favored market penetration strategies The Central and Eastern European Markets is an ideal source for detailed information needed by students researching business issues in these emerging markets. Professionals planning to enter or seeking to improve their market position in these regions can find specific business-related information and experience in this stimulating volume.

Author : Tim Cooke
Publisher :
ISBN 13 : 9781840730548
Total Pages : 382 pages
Book Rating : 4.44/5 ( download)

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Download or read book Marketing in Central and Eastern Europe written by Tim Cooke and published by . This book was released on 1999 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Marin Marinov
Publisher : Palgrave Macmillan
ISBN 13 : 9781403947505
Total Pages : 208 pages
Book Rating : 4.03/5 ( download)

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Download or read book Marketing in the Emerging Markets of Central and Eastern Europe written by Marin Marinov and published by Palgrave Macmillan. This book was released on 2005-09-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. In May 2004 eight of the CEE nations became members of the EU, and others are expected to join in 2007. This dynamic but heterogeneous region contains differences in the level of economic development, history, culture, business practices, etc. This book addresses this variety and presents an updated picture of the way marketing is done throughout the region.

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1317789199
Total Pages : 244 pages
Book Rating : 4.92/5 ( download)

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Download or read book Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS written by Erdener Kaynak and published by Routledge. This book was released on 2014-04-08 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.

Author : A. Coskun Samli
Publisher : Greenwood
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.07/5 ( download)

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Download or read book Marketing and Distribution Systems in Eastern Europe written by A. Coskun Samli and published by Greenwood. This book was released on 1978 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: