Marketing And Outreach For The Academic Library

Author : Bradford Lee Eden
Publisher : Rowman & Littlefield
ISBN 13 : 1442262559
Total Pages : 165 pages
Book Rating : 4.53/5 ( download)

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Download or read book Marketing and Outreach for the Academic Library written by Bradford Lee Eden and published by Rowman & Littlefield. This book was released on 2016-05-12 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library. Implementation of social media strategies, the use of library spaces for collaboration and inspiration, planning events and extravaganzas in the library, librarians as event coordinators and user-centered programming, the delivery of library services through digital engagement, using Instagram to create a library character for the YouTube generation, using workshops to promote digital library services, an examination of the new librarianship paradigm, the process of marketing and constructing a digital collection based on U.S. Highway 89 and the Intermountain West, and how librarians at Loyola University New Orleans have embedded their expertise and practice into their university culture, are the primary topics in this book.

Author : Stephanie Espinoza Villamor
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.74/5 ( download)

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Download or read book Practical Marketing for the Academic Library written by Stephanie Espinoza Villamor and published by Bloomsbury Publishing USA. This book was released on 2022-05-24 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.

Author : Brian Mathews
Publisher : American Library Association
ISBN 13 : 0838909841
Total Pages : 193 pages
Book Rating : 4.43/5 ( download)

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Download or read book Marketing Today's Academic Library written by Brian Mathews and published by American Library Association. This book was released on 2009 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectationsWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.

Author : Paul Kelsey
Publisher : Routledge
ISBN 13 : 0789024314
Total Pages : 242 pages
Book Rating : 4.12/5 ( download)

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Download or read book Outreach Services in Academic and Special Libraries written by Paul Kelsey and published by Routledge. This book was released on 2003 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outreach Services in Academic and Special Libraries examines the creation and delivery of outreach programs designed to promote awareness of the library by meeting the information needs of underserved or uninformed patrons. This book contains the experiences of academic and special librarians who describe a wide array of successful outreach programs that are in place throughout the country. This valuable tool introduces professional librarians and library science students and faculty to current and highly innovative models of outreach services implemented in a variety of academic and special library settings.

Author : Mark Aaron Polger
Publisher : Rowman & Littlefield
ISBN 13 : 1538125811
Total Pages : 332 pages
Book Rating : 4.16/5 ( download)

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Download or read book Library Marketing Basics written by Mark Aaron Polger and published by Rowman & Littlefield. This book was released on 2019-03-26 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.

Author : Patricia H. Fisher
Publisher : American Library Association
ISBN 13 : 9780838909096
Total Pages : 158 pages
Book Rating : 4.94/5 ( download)

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Download or read book Blueprint for Your Library Marketing Plan written by Patricia H. Fisher and published by American Library Association. This book was released on 2006 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?

Author : Ryan L. Sittler
Publisher :
ISBN 13 : 9780838948453
Total Pages : 217 pages
Book Rating : 4.56/5 ( download)

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Download or read book The Library Outreach Cookbook written by Ryan L. Sittler and published by . This book was released on 2020 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Library Outreach Cookbook collects 110 recipes full of activities, strategies, plans, and tips designed for librarians of all stripes working within a variety of institutions, budgets, and needs. -- Publisher website.

Author : Melissa U.D. Goldsmith
Publisher : Chandos Publishing
ISBN 13 : 1780634684
Total Pages : 220 pages
Book Rating : 4.85/5 ( download)

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Download or read book Proactive Marketing for the New and Experienced Library Director written by Melissa U.D. Goldsmith and published by Chandos Publishing. This book was released on 2014-08-26 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library’s importance. The first chapter explores the promotion of academic libraries and their function as educational systems. The next two chapters focus on the importance of the role social media and virtual presence in the academic library, and engaging and encouraging students to use the library through a variety of methods, such as visually oriented special collections. Remaining chapters discuss collaboration and collegiality, formalized reporting and marketing. Offers clear, concise writing, with thoughtful discussions of the problems facing academic libraries Demonstrates comprehensive and thoughtful research that informs theoretical approaches to realistic outcomes that address these problems Provides helpful tables, illustrations, and photographs that evidence the collaborative nature of contemporary academic libraries Provides practical examples from actual experiences that can be adapted by readers

Author : Robert J. Lackie
Publisher : Rowman & Littlefield
ISBN 13 : 144225422X
Total Pages : 206 pages
Book Rating : 4.20/5 ( download)

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Download or read book Creative Library Marketing and Publicity written by Robert J. Lackie and published by Rowman & Littlefield. This book was released on 2015-09-17 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: Using constituents’ voices in outreach efforts Building a social media presence Crafting step-by-step marketing plans Planning and implementing branding campaigns Creating buzz with promotional videos Using e-mail marketing in outreach Marketing a new library space Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.

Author : Peggy Keeran
Publisher : Rowman & Littlefield
ISBN 13 : 1538113724
Total Pages : 251 pages
Book Rating : 4.21/5 ( download)

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Download or read book Successful Campus Outreach for Academic Libraries written by Peggy Keeran and published by Rowman & Littlefield. This book was released on 2018-09-22 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Successful Campus Outreach for Academic Libraries: Building Community Through Collaboration, Peggy Keeran and Carrie Forbes bring together a variety of ways academic libraries are engaging with their communities through outreach, with creativity and the spirit of collaboration as major themes throughout. As a compendium of best practices, it serves as a resource for academic librarians to discover new programming ideas, to learn principles of effective marketing, and to help them think strategically and programmatically about outreach activities of all types. Topics are presented in four sections: Strategic Vision and Planning Developing and Implementing Successful Programs Community Outreach: The Academic Library in the Community Broadening Library Outreach Audiences Practitioners designing outreach programs and activities will benefit from learning about a diverse set of outreach practices from libraries.