Author : Isabelle Frochot
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1908999470
Total Pages : 230 pages
Book Rating : 4.74/5 ( download)
Book Synopsis Marketing and Designing the Tourist Experience by : Isabelle Frochot
Download or read book Marketing and Designing the Tourist Experience written by Isabelle Frochot and published by Goodfellow Publishers Ltd. This book was released on 2013-03-31 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The topic of ‘experience’ is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises.