Luxury China

Author : Michel Chevalier
Publisher : John Wiley & Sons
ISBN 13 : 1118181549
Total Pages : 273 pages
Book Rating : 4.46/5 ( download)

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Download or read book Luxury China written by Michel Chevalier and published by John Wiley & Sons. This book was released on 2011-09-02 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers–particularly professionals in advertising, marketing, and the luxury brands industry–a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.

Author : G. Atwal
Publisher : Springer
ISBN 13 : 1137330538
Total Pages : 214 pages
Book Rating : 4.36/5 ( download)

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Download or read book Luxury Brands in Emerging Markets written by G. Atwal and published by Springer. This book was released on 2014-03-07 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

Author : Pierre Xiao Lu
Publisher : John Wiley & Sons
ISBN 13 : 1118179218
Total Pages : 203 pages
Book Rating : 4.15/5 ( download)

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Download or read book Elite China written by Pierre Xiao Lu and published by John Wiley & Sons. This book was released on 2011-12-27 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.

Author : Erwan Rambourg
Publisher : John Wiley & Sons
ISBN 13 : 1118950291
Total Pages : 292 pages
Book Rating : 4.96/5 ( download)

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Download or read book The Bling Dynasty written by Erwan Rambourg and published by John Wiley & Sons. This book was released on 2014-10-13 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant. This book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. Readers will gain insights through interviews with brand executives, retailers, experts, and consumers. As an economic heavyweight, China is fast realizing its role in the luxury market. Chinese consumers should be accounting for more than a third of the global luxury market today, and half, if not more, in ten year's time. The Bling Dynasty runs counter to the conventional wisdom that expanding sectors become more global. Luxury is actually becoming over-dependent on Chinese sales. Readers will: Understand how Western brands developed in Asia and the challenges they are met with, notably ubiquity Learn why Chinese are purchasing luxury items abroad and what it means for the future of the sector Gain insights on why there are no Chinese luxury brands challenging Western models Realize that Chinese consumers are becoming similar to their American peers and that luxury competition goes way beyond pre-conceptions China's big spenders are increasingly mobile and this is affecting key markets. The Bling Dynasty provides new research and a comprehensive look at the booming business of luxury and the Chinese wallet.

Author : Zedong Mao
Publisher : China Books
ISBN 13 : 9780835123884
Total Pages : 328 pages
Book Rating : 4.8X/5 ( download)

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Download or read book Quotations from Chairman Mao Tsetung written by Zedong Mao and published by China Books. This book was released on 1990 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Glyn Atwal
Publisher : Springer
ISBN 13 : 1137547154
Total Pages : 256 pages
Book Rating : 4.56/5 ( download)

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Download or read book Luxury Brands in China and India written by Glyn Atwal and published by Springer. This book was released on 2017-06-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.

Author : S. Rovai
Publisher : Springer
ISBN 13 : 1137537752
Total Pages : 185 pages
Book Rating : 4.51/5 ( download)

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Download or read book Luxury the Chinese Way written by S. Rovai and published by Springer. This book was released on 2016-04-08 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.

Author : W. Zhiyan
Publisher : Springer
ISBN 13 : 1137276355
Total Pages : 187 pages
Book Rating : 4.53/5 ( download)

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Download or read book From Chinese Brand Culture to Global Brands written by W. Zhiyan and published by Springer. This book was released on 2013-10-08 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

Author : Edward Thomas Williams
Publisher :
ISBN 13 :
Total Pages : 802 pages
Book Rating : 4.54/5 ( download)

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Download or read book China, Yesterday and To-day written by Edward Thomas Williams and published by . This book was released on 1928 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 :
Total Pages : 1120 pages
Book Rating : 4.41/5 ( download)

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Download or read book The China Year Book written by and published by . This book was released on 1921 with total page 1120 pages. Available in PDF, EPUB and Kindle. Book excerpt: