Loyalty Marketing For The Internet Age

Author : Kathleen Sindell
Publisher : Dearborn Real Estate Education
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.82/5 ( download)

DOWNLOAD NOW!

Download or read book Loyalty Marketing for the Internet Age written by Kathleen Sindell and published by Dearborn Real Estate Education. This book was released on 2000 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Fact Sheet Addresses the explosive subject of Electronic Customer Relationship Management so Internet businesses can better meet the needs of each customer.

Author : Doug Millison
Publisher : McGraw Hill Professional
ISBN 13 : 0072133066
Total Pages : 338 pages
Book Rating : 4.66/5 ( download)

DOWNLOAD NOW!

Download or read book Firebrands: Building Brand Loyalty in the Internet Age written by Doug Millison and published by McGraw Hill Professional. This book was released on 2000-09-07 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains digital branding and how to implement it in the current marketplace.

Author : Robert W. Palmatier
Publisher : Routledge
ISBN 13 : 1351388231
Total Pages : 261 pages
Book Rating : 4.38/5 ( download)

DOWNLOAD NOW!

Download or read book Relationship Marketing in the Digital Age written by Robert W. Palmatier and published by Routledge. This book was released on 2019-01-15 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age—strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer–seller relationships.

Author : Jack Burke
Publisher : Silver Lake Publishing
ISBN 13 : 1563437414
Total Pages : 323 pages
Book Rating : 4.10/5 ( download)

DOWNLOAD NOW!

Download or read book Relationship Aspect Marketing written by Jack Burke and published by Silver Lake Publishing. This book was released on 2015-02-25 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Burke offers readers a complete system for defining their goods or services, promoting them appropriately and adjusting them to the changing term of on-line business.

Author : John O'Connor
Publisher : Financial Times/Prentice Hall
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4.68/5 ( download)

DOWNLOAD NOW!

Download or read book Marketing in the Digital Age written by John O'Connor and published by Financial Times/Prentice Hall. This book was released on 2001 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this text has been thoroughly revised and updated. New features include extra material on e-commerce, customer retention, sales-force automation and loyalty. A Website linked to the book guides students to other relevant sites.

Author : Japie Swanepoel
Publisher : Juta and Company Ltd
ISBN 13 : 9780702172267
Total Pages : 212 pages
Book Rating : 4.6X/5 ( download)

DOWNLOAD NOW!

Download or read book The E of Marketing written by Japie Swanepoel and published by Juta and Company Ltd. This book was released on 2007-07 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do I need a website? Is Internet marketing successful? These are two of the questions many businesses are asking. The E of Marketing answers them by showing you how to make the most of your website for communication, information, marketing, sales and also internal management and administration. The text: explains how to optimise your site to make it search engine friendly, by reviewing keywords, search phrases and meta tags; discusses 'pay-per-click' advertising; presents the good and bad features of banner advertising; shows how to make the most of e-mail marketing; explains viral marketing and affiliate marketing. This text simplifies the process of e-marketing and gives readers tools that they can use immediately, without spending lots of money. The text is also supported by a companion website, which will be updated regularly to keep readers informed of the latest developments.

Author : Michael Moon
Publisher : McGraw-Hill/Osborne Media
ISBN 13 :
Total Pages : 346 pages
Book Rating : 4.39/5 ( download)

DOWNLOAD NOW!

Download or read book Firebrands written by Michael Moon and published by McGraw-Hill/Osborne Media. This book was released on 2000 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Firebrands!" explains how marketers can use the Internet to strengthen their brand and gain competitive advantage. It provides an in-depth explanation of digital branding, with two dozen case studies of successful online brands and not-so-successful ones. CD-ROM demonstrates digital branding, the right way to brand products and companies. 48 illustrations.

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522551883
Total Pages : 1723 pages
Book Rating : 4.81/5 ( download)

DOWNLOAD NOW!

Download or read book Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1723 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Author : Nadia Mansour
Publisher : Springer Nature
ISBN 13 : 303127296X
Total Pages : 799 pages
Book Rating : 4.67/5 ( download)

DOWNLOAD NOW!

Download or read book Finance, Accounting and Law in the Digital Age written by Nadia Mansour and published by Springer Nature. This book was released on 2023-07-11 with total page 799 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on understanding Innovation in the Financial Services Sector. The collection of contributions gathered in the book highlights the importance of technology contexts that pertain to Finance, accounting, and the law arena. The respective chapters address topics such as Economic development, social entrepreneurship, Online Behaviour, Digital entrepreneurship, and Islamic banks. All contributions are based on the latest empirical and theoretical research and provide key findings and concrete recommendations for scholars, entrepreneurs, organizations, and policymakers.

Author : Cristina Ziliani
Publisher : Routledge
ISBN 13 : 0429663420
Total Pages : 256 pages
Book Rating : 4.20/5 ( download)

DOWNLOAD NOW!

Download or read book Loyalty Management written by Cristina Ziliani and published by Routledge. This book was released on 2019-10-08 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today. Loyalty management is increasingly identified with the design and management of a quality customer experience on the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industry, the authors argue that existing schemes and systems are not just things of the past but should be the optimal starting point for companies needing to foster customer loyalty in an omnichannel world. Drawing on 20 years of experience in research, consulting and teaching, the authors have compiled a unique research-based practice-oriented text. It will guide marketers, business leaders and students through the changes in marketing thought and practice on loyalty management as well as offering practical guidance on the skills and capabilities that companies need if they want to be successful at delivering essential loyalty-driving customer experiences.