Likeable Social Media How To Delight Your Customers Create An Irresistible Brand And Be Generally Amazing On Facebook Other Social Networks

Author : Dave Kerpen
Publisher : McGraw Hill Professional
ISBN 13 : 0071769501
Total Pages : 289 pages
Book Rating : 4.01/5 ( download)

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Download or read book Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) written by Dave Kerpen and published by McGraw Hill Professional. This book was released on 2011-06-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Author : Dave Kerpen
Publisher : McGraw Hill Professional
ISBN 13 : 0071762345
Total Pages : 290 pages
Book Rating : 4.42/5 ( download)

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Download or read book Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) written by Dave Kerpen and published by McGraw Hill Professional. This book was released on 2011-05-17 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: “Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.” Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com “Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.” Seth Godin, author of Poke the Box “Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human—being likeable—will get you far.” Scott Monty, Global Digital Communications, Ford Motor Company “Dave gives you what you need: Practical, specific how-to advice to get people talking about you." Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Author :
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.72/5 ( download)

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Download or read book Likeable Social Media written by and published by . This book was released on 2017 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Dave Kerpen
Publisher : McGraw Hill Professional
ISBN 13 : 1260453294
Total Pages : 320 pages
Book Rating : 4.94/5 ( download)

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Download or read book Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter written by Dave Kerpen and published by McGraw Hill Professional. This book was released on 2019-02-22 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you’re not in the social media marketing game, you’re not in the game at all. From one of the world’s leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement. This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You’ll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories. Likeable Social Media shows you how to: •Engage customers and crowdsource innovation online •Create content that resonates with consumers and provides value•Integrate social media into the entire customer experience•Effectively deal with criticism and negative feedback on social media•Grow your audience across social channels, and much more

Author : Dave Kerpen
Publisher : McGraw Hill Professional
ISBN 13 : 0071800484
Total Pages : 254 pages
Book Rating : 4.88/5 ( download)

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Download or read book Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver written by Dave Kerpen and published by McGraw Hill Professional. This book was released on 2012-11-02 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dave Kerpen’s follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenue Likeable Business lays out the eleven strategies companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity—which customers find more likeable than traditional marketing campaigns. Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media, included in the INC 500 fastest-growing private companies in the United States for both 2011 and 2012. He is the author of the New York Times bestselling book Likeable Social Media and is a frequent keynote speaker.

Author : Dave Kerpen
Publisher :
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4.02/5 ( download)

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Download or read book Likeable Social Media written by Dave Kerpen and published by . This book was released on 2019 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with expert advice and new case studies that demonstrate the latest best practices, this book reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement. --

Author : Mallorie Rosenbluth
Publisher : McGraw-Hill Education
ISBN 13 : 9780071836326
Total Pages : 304 pages
Book Rating : 4.22/5 ( download)

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Download or read book Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More written by Mallorie Rosenbluth and published by McGraw-Hill Education. This book was released on 2015-03-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The NEW YORK TIMES and USA TODAY bestseller—updated with today’s hottest sites! A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Author : Shama Hyder
Publisher : BenBella Books, Inc.
ISBN 13 : 1942952406
Total Pages : 280 pages
Book Rating : 4.04/5 ( download)

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Download or read book The Zen of Social Media Marketing written by Shama Hyder and published by BenBella Books, Inc.. This book was released on 2016-08-16 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named "Social media’s zen master of marketing" by Entrepreneur magazine and One of LinkedIn's "Top Voices" in Marketing & Social in 2015 In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency. Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana. The newest edition of The Zen of Social Media Marketing gives you: - A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page - A proven process to attract followers and fans and convert them into customers and clients - The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more - Innovative tips for mobile design - Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO - All-new information on why, when, and how to use online advertising - Why self-expression is the true driver of social media use and how to leverage it for your business - Insights from dozens of leading online marketers and entrepreneurs, with strategies for success

Author : Fauzia Burke
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626567875
Total Pages : 168 pages
Book Rating : 4.70/5 ( download)

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Download or read book Online Marketing for Busy Authors written by Fauzia Burke and published by Berrett-Koehler Publishers. This book was released on 2016-04-19 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: If You Want People to Read Your Book, Writing It Is Only the Beginning There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing? Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. By following Burke's expert advice, authors can conquer the Internet and still get their next manuscript in on time.

Author : Dave Kerpen
Publisher : McGraw Hill Professional
ISBN 13 : 0071836330
Total Pages : 304 pages
Book Rating : 4.33/5 ( download)

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Download or read book Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, written by Dave Kerpen and published by McGraw Hill Professional. This book was released on 2015-03-20 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times and USA Today bestseller—updated to bring you up to speed on the latest social media sites, features, and strategies From one of the world's leading figures in social media marketing, networking, and business applications comes the heavily revised and updated edition of the Likeable Social Media. Dave Kerpen is CEO of Likeable Local and Likeable Media, which has won two WOMMY awards from the Word of Mouth Marketing Association (WOMMA) for excellence in word-of-mouth marketing.