Lifestyle Brands

Author : S. Saviolo
Publisher : Springer
ISBN 13 : 1137285931
Total Pages : 141 pages
Book Rating : 4.35/5 ( download)

DOWNLOAD NOW!

Download or read book Lifestyle Brands written by S. Saviolo and published by Springer. This book was released on 2012-12-05 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

Author : S. Saviolo
Publisher : Springer
ISBN 13 : 1137285931
Total Pages : 104 pages
Book Rating : 4.35/5 ( download)

DOWNLOAD NOW!

Download or read book Lifestyle Brands written by S. Saviolo and published by Springer. This book was released on 2012-12-05 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

Author : Martin Kornberger
Publisher : Cambridge University Press
ISBN 13 : 0521898269
Total Pages : 329 pages
Book Rating : 4.63/5 ( download)

DOWNLOAD NOW!

Download or read book Brand Society written by Martin Kornberger and published by Cambridge University Press. This book was released on 2010-01-21 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.

Author : H. W. Brands
Publisher : Anchor
ISBN 13 : 0307951146
Total Pages : 834 pages
Book Rating : 4.44/5 ( download)

DOWNLOAD NOW!

Download or read book Reagan written by H. W. Brands and published by Anchor. This book was released on 2016-05-17 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the two-time Pulitzer Prize finalist, bestselling historian, and author of Our First Civil War—and "the rare academic historian who can write like a bestselling novelist" (USA Today)—comes an irresistible portrait of an underestimated politician whose pragmatic leadership and steadfast vision transformed the nation. In his magisterial new biography, H. W. Brands brilliantly establishes Ronald Reagan as one of the two great presidents of the twentieth century, a true peer to Franklin Roosevelt. Reagan conveys with sweep and vigor how the confident force of Reagan’s personality and the unwavering nature of his beliefs enabled him to engineer a conservative revolution in American politics and play a crucial role in ending communism in the Soviet Union. Reagan shut down the age of liberalism, Brands shows, and ushered in the age of Reagan, whose defining principles are still powerfully felt today. Employing archival sources not available to previous biographers and drawing on dozens of interviews with surviving members of Reagan’s administration, Brands has crafted a richly detailed and fascinating narrative of the presidential years. He offers new insights into Reagan’s remote management style and fractious West Wing staff, his deft handling of public sentiment to transform the tax code, and his deeply misunderstood relationship with Soviet leader Mikhail Gorbachev, on which nothing less than the fate of the world turned. Look for H.W. Brands's other biographies: THE FIRST AMERICAN (Benjamin Franklin), ANDREW JACKSON, THE MAN WHO SAVED THE UNION (Ulysses S. Grant), and TRAITOR TO HIS CLASS (Franklin Roosevelt).

Author : Stedman Graham
Publisher : Simon and Schuster
ISBN 13 : 0684856980
Total Pages : 262 pages
Book Rating : 4.88/5 ( download)

DOWNLOAD NOW!

Download or read book Build Your Own Life Brand! written by Stedman Graham and published by Simon and Schuster. This book was released on 2002-05-09 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in paperback, bestselling author Graham draws on the techniques used by advertisers and celebrities to show how anyone can create and project the positive and distinctive image that spells success.

Author : Roberto Álvarez del Blanco
Publisher : Springer
ISBN 13 : 0230302874
Total Pages : 380 pages
Book Rating : 4.77/5 ( download)

DOWNLOAD NOW!

Download or read book Personal Brands written by Roberto Álvarez del Blanco and published by Springer. This book was released on 2010-10-27 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand.

Author : Hajj E. Flemings
Publisher : The Brand YU Life
ISBN 13 : 9780977138807
Total Pages : 200 pages
Book Rating : 4.01/5 ( download)

DOWNLOAD NOW!

Download or read book The Brand YU Life written by Hajj E. Flemings and published by The Brand YU Life. This book was released on 2006 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Jon Contino
Publisher : Abrams
ISBN 13 : 168335317X
Total Pages : 250 pages
Book Rating : 4.71/5 ( download)

DOWNLOAD NOW!

Download or read book Brand by Hand written by Jon Contino and published by Abrams. This book was released on 2018-10-23 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The legendary graphic designer shares a retrospective of his most influential and unforgettable work in this career-spanning memoir. Brand by Hand documents the work, career, and artistic inspiration of graphic designer extraordinaire Jon Contino. A born-and-bred New Yorker, Jon’s upbringing comes through in the way he talks—and, most importantly, in the way he designs. He is the founder and creative director of Jon Contino Studio, and for more than two decades, he has built a massive collection of award-winning graphic-design work for high-profile clients such as Nike, 20th Century Fox, and Sports Illustrated. Over the course of his career, Jon has gone to design hell and back, facing obstacles like fear, self-doubt, and bad luck. Brand by Hand documents the evolution of his work, exploring his lifelong devotion to the guts and grime of New York and cementing his biggest artistic inspirations, from hardcore music to America’s favorite pastime. Brand by Hand showcases Jon’s minimalist illustrations and unmistakable hand-lettering. It also shares how he took a passion for pen and ink and turned it into an expanding empire of clients, merchandise, and artwork.

Author : William J. McEwen
Publisher : Simon and Schuster
ISBN 13 : 1595620052
Total Pages : 144 pages
Book Rating : 4.57/5 ( download)

DOWNLOAD NOW!

Download or read book Married to the Brand written by William J. McEwen and published by Simon and Schuster. This book was released on 2005-11 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using sixty years of global research from Gallup as well as many consumer stories, the author shows why most advertising fails and identifies the qualities ahat make an ad connect with consumers. 50,000 first printing.

Author : H. W. Brands
Publisher : Anchor
ISBN 13 : 0307278549
Total Pages : 650 pages
Book Rating : 4.48/5 ( download)

DOWNLOAD NOW!

Download or read book Andrew Jackson written by H. W. Brands and published by Anchor. This book was released on 2006-10-10 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • From the two-time Pulitzer Prize finalist and New York Times bestselling author of The First American comes the first major single-volume biography in a decade of the president who defined American democracy • "A big, rich biography.” —The Boston Globe H. W. Brands reshapes our understanding of this fascinating man, and of the Age of Democracy that he ushered in. An orphan at a young age and without formal education or the family lineage of the Founding Fathers, Jackson showed that the presidency was not the exclusive province of the wealthy and the well-born but could truly be held by a man of the people. On a majestic, sweeping scale Brands re-creates Jackson’s rise from his hardscrabble roots to his days as frontier lawyer, then on to his heroic victory in the Battle of New Orleans, and finally to the White House. Capturing Jackson’s outsized life and deep impact on American history, Brands also explores his controversial actions, from his unapologetic expansionism to the disgraceful Trail of Tears. Look for H.W. Brands's other biographies: THE FIRST AMERICAN (Benjamin Franklin), THE MAN WHO SAVED THE UNION (Ulysses S. Grant), TRAITOR TO HIS CLASS (Franklin Roosevelt) and REAGAN.