Lateral Marketing Thoughts

Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 9780471455165
Total Pages : 232 pages
Book Rating : 4.64/5 ( download)

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Download or read book Lateral Marketing written by Philip Kotler and published by John Wiley & Sons. This book was released on 2003-09-08 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral Marketing, Kotler and Trias de Bes unveil a revolutionary new model to help readers expand beyond vertical segmentation and generate fresh marketing ideas and opportunities. Philip Kotler (Chicago, IL) is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. Fernando Trias de Bes (Barcelona, Spain) is the founder of Salvetti & Llombart whose clients include Pepsico, Sony, Hewlett-Packard, Nestlé, Credit Suisse, and other top corporations.

Author : Gordon Wills
Publisher :
ISBN 13 : 9780861760015
Total Pages : 161 pages
Book Rating : 4.18/5 ( download)

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Download or read book Lateral Marketing Thought(s) written by Gordon Wills and published by . This book was released on 1979 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Paul Sloane
Publisher : Kogan Page Publishers
ISBN 13 : 9780749447977
Total Pages : 196 pages
Book Rating : 4.74/5 ( download)

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Download or read book The Leader's Guide to Lateral Thinking Skills written by Paul Sloane and published by Kogan Page Publishers. This book was released on 2006 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poses the question, how can you energize people to see problems not as obstacles to success but as opportunities for innovation? Looks at what makes a lateral leader - the kind of person who can create a climate of creativity by inspiring people to have the confidence to take risks, and who can then develop their skills in creative techniques. Presents practical exercises for implementing the principles of lateral thinking and uses real-life examples to illustrate the rules, principles and processes involved.

Author : Herman Holtz
Publisher : John Wiley & Sons
ISBN 13 : 9780471469100
Total Pages : 438 pages
Book Rating : 4.06/5 ( download)

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Download or read book How to Succeed as an Independent Consultant written by Herman Holtz and published by John Wiley & Sons. This book was released on 2004-03-22 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description

Author : Paul Sloane
Publisher : Kogan Page Publishers
ISBN 13 : 1398607959
Total Pages : 248 pages
Book Rating : 4.58/5 ( download)

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Download or read book Lateral Thinking for Every Day written by Paul Sloane and published by Kogan Page Publishers. This book was released on 2023-01-03 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not every problem has an obvious solution. Utilize the power of lateral thinking to think imaginatively and creatively to tackle everyday problems in a new, fresh way. Lateral thinking is about re-thinking your approach to problem solving and using an indirect method to come up with innovative results. But how easy is it to do it? In Lateral Thinking for Every Day, acclaimed writer Paul Sloane clearly explains how you can benefit from using a lateral thinking approach. Using inspiring examples from great lateral thinkers including Lady Gaga, Elon Musk and Tim Berners-Lee, this collection of practical tips, techniques, examples and challenges is guaranteed to help you deploy powerful reasoning techniques, become more persuasive and convincing and to come up with fresh solutions to creative challenges.

Author : Paul Sloane
Publisher : Sterling Publishing Company, Inc.
ISBN 13 : 9780806942520
Total Pages : 100 pages
Book Rating : 4.25/5 ( download)

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Download or read book Intriguing Lateral Thinking Puzzles written by Paul Sloane and published by Sterling Publishing Company, Inc.. This book was released on 1996 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to "think laterally" and you'll solve pesky puzzles. These 110 puzzles start out fairly easy and the clues get more and more tantalizingly hard to figure out. They come in five sections: Dangerous and Deadly, Easy and Elementary, Interesting and Intriguing, Chastening and Challenging, and Fascinating and Fiendish. Just when you're on a roll, here comes a "Wally Test," a series of rapid-fire questions to make sure you're paying attention. 96 pages, 25 b/w illus., 5 3/8 x 8 1/4.

Author : Paul Sloane
Publisher : Sterling Publishing Company, Inc.
ISBN 13 : 9780806982274
Total Pages : 100 pages
Book Rating : 4.76/5 ( download)

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Download or read book Lateral Thinking Puzzlers written by Paul Sloane and published by Sterling Publishing Company, Inc.. This book was released on 1992 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Puzzles - Clues - Answers_

Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 0471650226
Total Pages : 161 pages
Book Rating : 4.25/5 ( download)

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Download or read book Ten Deadly Marketing Sins written by Philip Kotler and published by John Wiley & Sons. This book was released on 2004-04-02 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.

Author : Paul Sloane
Publisher : Sterling
ISBN 13 : 9780806913742
Total Pages : 98 pages
Book Rating : 4.46/5 ( download)

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Download or read book Improve Your Lateral Thinking written by Paul Sloane and published by Sterling. This book was released on 1995 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop lateral thinking skills and improve brain power. The goal is to find a logical explanation for what appears to be an illogical situation. Do the puzzles with a friend, taking turns being puzzle setter and solver. By asking yes-or-no questions the solver attempts to find the solution within 20 minutes. One of "The Year's best puzzle books."--Games World of Puzzles. 96 pages, 5 3/8 x 8 1/4.

Author : Dave Gray
Publisher : Rosenfeld Media
ISBN 13 : 1933820624
Total Pages : 184 pages
Book Rating : 4.20/5 ( download)

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Download or read book Liminal Thinking written by Dave Gray and published by Rosenfeld Media. This book was released on 2016-09-14 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Why do some people succeed at change while others fail? It's the way they think! Liminal thinking is a way to create change by understanding, shaping, and reframing beliefs. What beliefs are stopping you right now? You have a choice. You can create the world you want to live in, or live in a world created by others. If you are ready to start making changes, read this book."