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Author : Jonah C. Pardillo
Publisher :
ISBN 13 : 9781774071328
Total Pages : 0 pages
Book Rating : 4.20/5 ( download)
Download or read book Knowledge based marketing in 21st century written by Jonah C. Pardillo and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ian Chaston
Publisher :
ISBN 13 : 9781446211311
Total Pages : 274 pages
Book Rating : 4.12/5 ( download)
Download or read book Knowledge-based Marketing written by Ian Chaston and published by . This book was released on 2004 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations.
Author : Ian Chaston
Publisher :
ISBN 13 : 9788178293967
Total Pages : 280 pages
Book Rating : 4.6X/5 ( download)
Download or read book Knowledge-based Marketing written by Ian Chaston and published by . This book was released on 2004 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, organizations and even governments across the globe have begun to appreciate the critical role of knowledge in stimulating and sustaining rapid growth. Many believe that, in a modern economy, knowledge is the most important resource within companies based anywhere in the world. The advent of the Internet and automated e-business systems has provided an important catalyst for firms wishing to exploit the benefits of using knowledge to support their electronic trading activities./-//-/Knowledge Based Marketing is a guide to how knowledge can be utilized to underpin and enhance the marketing management function within organisations. Ian Chaston covers all aspects of this concept by drawing upon various published sources and by the use of case materials to illustrate knowledge management in practice.
Author : Ian Chaston
Publisher : SAGE
ISBN 13 : 9781412900034
Total Pages : 290 pages
Book Rating : 4.34/5 ( download)
Download or read book Knowledge-Based Marketing written by Ian Chaston and published by SAGE. This book was released on 2004-05-24 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.
Author : Jonah C. Pardillo
Publisher : Society Publishing
ISBN 13 : 9781773613246
Total Pages : 0 pages
Book Rating : 4.43/5 ( download)
Download or read book Knowledge Based Marketing in 21st Century written by Jonah C. Pardillo and published by Society Publishing. This book was released on 2017-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowledge based marketing is a key tool used as a competitive advantage by most of the Multinational Corporations in today's global context. The implementation of knowledge based strategies through the transformation and exploitation of strategic measures will pave the path for improved performance of corporations and organizations. This book provides an insight to the most prevalent question of knowledge based marketing on how companies or organizations are able to extract maximum information from the process of knowledge creation and using this information aptly to add value to organizations.Conventionally, the concept of knowledge in the field of management and marketing was not appropriated effectively because of the gap between the investors' knowledge about a company's assets and companies' under-regulated information about their customers. Hence, to bridge the gap between the two the tools of knowledge management are applied in most of the firms. Knowledge is an intangible part of this dynamic world where it lies tacitly within the effective users and managers. In the present scenario, where most of the transactions and work is done online through automatically processed inputs, the advent of knowledge based strategies has led to the easy conversion of implicit form of knowledge into the explicit ones to ensure quality delivery of products and services to customers. This concept of knowledge based marketing and its holistic approach towards the management of market is illustrated in this book. This book covers a wide range of prospects from delivering the insights on marketing laid on the foundation of knowledge based strategies to overcoming all the challenges in this field. Chapter 1 provides a glimpse of the concepts of management processes and an introduction to the organizational structure of marketing in the economy. Chapter 2 effectively reviews the approaches towards the knowledge enhanced marketing which explains the three-different perspectives of management like CRM, SCM and PDM along with the useful applications of these approaches. Chapter 3 explains the dynamic role of knowledge marketing in the 21st century with its widening impact on other features of markets as well. The subsequent chapters throw light on the implementation and mapping of knowledge management by explaining the strategic, operational and functional characteristics of marketing structure. Chapter 6 gives a drive through the application of knowledge enhanced management in three major sectors of the economy covering pharmaceuticals, energy sector and consulting services sector. Along the same line Chapter 8 delivers the full review of customer relationship management, which has a major role in the development of marketing structure headed by the knowledge processing. Chapters 9 and 10 towards the end examine the challenges faced by the firm while implementing the strategic process and overcoming it efficiently, thus giving the salient prospects of the future scope of the knowledge based marketing through the application of advanced technologies and skills respectively.
Author : H. S. Anitha
Publisher :
ISBN 13 : 9788188568079
Total Pages : 268 pages
Book Rating : 4.74/5 ( download)
Download or read book Marketing in 21st Century written by H. S. Anitha and published by . This book was released on 1999 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David T. Cadden
Publisher :
ISBN 13 : 9781453345542
Total Pages : 338 pages
Book Rating : 4.4X/5 ( download)
Download or read book Small Business Management in the 21st Century written by David T. Cadden and published by . This book was released on 201? with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Terry Smith
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 311063189X
Total Pages : 263 pages
Book Rating : 4.90/5 ( download)
Download or read book The Roots and Uses of Marketing Knowledge written by Terry Smith and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-01-20 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity of marketing practice. In “The roots and uses of marketing knowledge: a critical inquiry into the theory and practice of marketing”, the author engages with the vital conversation about how marketing knowledge is created, disseminated and consumed, looking beyond the traditional reification of practice in theory and verification of theory in practice. The ontology of this work is anchored in subjective individual meaning; the epistemological stance assumes that this meaning is socially constructed. Consequently, rich empirical data, grounded in the context of experiential evidence, is extracted from a comprehensive range of marketing constituencies: academics, practitioners, managers, consultants, authors, lecturers and students. In its examination of the polarities, hybridity and iterative flow of marketing knowledge creation and consumption, this text posits a cohesive argument for a theory/practice bipartite fusion not dichotomy, adding valuable insights into the textual, contextual and pedagogical representations of marketing knowledge. The history and future of marketing knowledge is examined with the aid of instructive illustrations and insightful first-hand experience. Drawing on extensive qualitative research from a broad range of influential producers and vital consumers, Dr. Smith presents a relevant, exciting marketing knowledge framework which will be a vital resource for academics, students and practitioners.
Author : P. Kitchen
Publisher : Springer
ISBN 13 : 0230599850
Total Pages : 218 pages
Book Rating : 4.57/5 ( download)
Download or read book The Future of Marketing written by P. Kitchen and published by Springer. This book was released on 2003-02-04 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. The book is not about 'what marketing is' for this is already recorded in innumerable texts. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.
Author : Information Resources Management Association. International Conference
Publisher : IGI Global
ISBN 13 : 9781878289841
Total Pages : 1244 pages
Book Rating : 4.45/5 ( download)
Download or read book Challenges of Information Technology Management in the 21st Century written by Information Resources Management Association. International Conference and published by IGI Global. This book was released on 2000 with total page 1244 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the 21st century begins, we are faced with opportunities and challenges of available technology as well as pressured to create strategic and tactical plans for future technology. Worldwide, IT professionals are sharing and trading concepts and ideas for effective IT management, and this co-operation is what leads to solid IT management practices. This volume is a collection of papers that present IT management perspectives from professionals around the world. The papers seek to offer new ideas, refine old ones, and pose interesting scenarios to help the reader develop company-sensitive management strategies.
