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Author : Thomas C. Kinnear
Publisher : American Marketing Association
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.57/5 ( download)
Download or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear and published by American Marketing Association. This book was released on 1984-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas C. Kinnear
Publisher : University of Michigan/Division of
ISBN 13 : 9780877122500
Total Pages : pages
Book Rating : 4.04/5 ( download)
Download or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear and published by University of Michigan/Division of. This book was released on 1986-06-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 724 pages
Book Rating : 4.99/5 ( download)
Download or read book Journal of Public Policy & Marketing written by and published by . This book was released on 2004 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Batra
Publisher : Pearson Education India
ISBN 13 : 9788177588507
Total Pages : 772 pages
Book Rating : 4.08/5 ( download)
Download or read book Advertising Management written by Batra and published by Pearson Education India. This book was released on 2009 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dawn Iacobucci
Publisher : Emerald Group Publishing
ISBN 13 : 1787548260
Total Pages : 249 pages
Book Rating : 4.68/5 ( download)
Download or read book Continuing to Broaden the Marketing Concept written by Dawn Iacobucci and published by Emerald Group Publishing. This book was released on 2020-09-17 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.
Author : Jay Shafritz
Publisher : Routledge
ISBN 13 : 0429724039
Total Pages : 1399 pages
Book Rating : 4.39/5 ( download)
Download or read book International Encyclopedia of Public Policy and Administration Volume 4 written by Jay Shafritz and published by Routledge. This book was released on 2019-03-01 with total page 1399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the fourth volume of a four-volume encyclopaedia which combines public administration and policy and contains approximately 900 articles by over 300 specialists. This Volume covers entries from R to Z. It covers all of the core concepts, terms and processes of applied behavioural science, budgeting, comparative public administration, devel
Author :
Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4.57/5 ( download)
Download or read book Journal of Public Policy & Marketing written by and published by . This book was released on 2009 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eldar Shafir
Publisher : Princeton University Press
ISBN 13 : 0691137560
Total Pages : 532 pages
Book Rating : 4.68/5 ( download)
Download or read book The Behavioral Foundations of Public Policy written by Eldar Shafir and published by Princeton University Press. This book was released on 2013 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes bibliographical references and index.
Author : Kimball Marshall
Publisher : Routledge
ISBN 13 : 1136429689
Total Pages : 355 pages
Book Rating : 4.82/5 ( download)
Download or read book Government Policy and Program Impacts on Technology Development, Transfer, and Commercialization written by Kimball Marshall and published by Routledge. This book was released on 2013-02-01 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, government-funded technologies have produced radar, microwave ovens, modern cell phone systems, the Internet, new materials for aircraft and motor vehicles, and new medical instrumentation. This first-of-its-kind book examines how access to technology is affected by government policies and government-sponsored programs. Government Policy and Program Impacts on Technology Development, Transfer, and Commercialization: International Perspectives provides an easy-to-read overview of the field and several studies serving as examples to guide government policymakers and private sector decision makers. This forward-looking book also forecasts the potential impacts of government regulation upon the field and presents provocative discussions of the ethical implications of the cross-cultural and cross-national challenges facing technologically developed nations in the global economy. This book reviews this broad field by first providing an overview of the goals of government technology policies and programs as well as of generic types of government technology programs. Next, it presents carefully selected studies that illustrate the potential impacts of government decisions upon marketing constraints, industry acceptance of regulatory requirements, economic development, gross domestic product, and the choices firms make when it comes to location, competitiveness, product development, and other factors. The final chapters explore ethical considerations from a global perspective. These chapters also explore the implications of these considerations in relation to the success of governmental and private sector technology transfer and commercialization programs. The macromarketing perspective taken by the contributors serves to ground the impacts of government technology policies and programs in practical implications for economic development, business productivity, and quality of life. The contributors to this unique collection share their expertise on government sponsorship of technology research, the impact of government regulation upon technology marketing and economic development, the effects of government policies on business practices, intellectual property rights, and much more. Government Policy and Program Impacts on Technology Development, Transfer, and Commercialization shows how evolving technology and government policy changes have affected: the commercialization of musicnew media, piracy problems, consumer choices and costs, and changes in the radio and concert promotion industries the adoption of new household technology licensure requirements for telemedicinewith an essential overview of telemedicine plus examinations of relevant governmental regulations and potential applications patents, copyrights, trademarks, licensing, and proprietary information scrap tire disposalnew alternatives for a chronic waste disposal problem food product development state-owned enterpriseswith a case study illustrating how a stagnant state-owned company quickly evolved into China’s leading firm in the textile machinery field
Author :
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.97/5 ( download)
Download or read book Journal of Public Policy & Marketing : JPP&M written by and published by . This book was released on 2010 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
