Journal Of New Communications Research Vol Ii

Author : Jennifer McClure
Publisher : Lulu.com
ISBN 13 : 1427630704
Total Pages : 117 pages
Book Rating : 4.04/5 ( download)

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Download or read book Journal of New Communications Research, Vol II written by Jennifer McClure and published by Lulu.com. This book was released on 2008-02-28 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Society is focused on the mastery of new communications tools and technologies and is dedicated to creating a bridge between the academic and theoretical pursuit of these topics and the pragmatic implementation of new media and communications tools and methodologies, with an emphasis on the establishment and promotion of best practices. This issue of the JNCR features several contributions that support this underlying ideal, including: an analysis of Internet dependency relations and Internet news exposure, a report on government in the Web 2.0 era and the public sector's use of social media, an exploration of the social media release and its implications for the PR-journalist relationship and a case study that focuses on the ethics of journalism and public relations in the new media environment. In addition, SNCR Founding Fellow Elizabeth Albrycht witnesses the Venice Biennale online and proposes the notion of the noosphere. And, we are pleased to feature the executive summary, authored by SNCR Senior Fellow Paul Gillin, of an upcoming SNCR research study New Media, New Influencers and Implications for the Public Relations Profession. This research, made possible by a grant from the Institute for Public Relations and Wieck Media, examines the criteria communications professionals use to define new influencers; explores how social media is being used to communicate with these influentials; and how organizations are measuring the effects of such efforts.

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Publisher :
ISBN 13 : 9780990892106
Total Pages : 114 pages
Book Rating : 4.07/5 ( download)

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Download or read book Journal of New Communications Research written by and published by . This book was released on 2014-09-30 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Journal of New Communications Research (JNCR) is a publication of the Society for New Communications Research (SNCR). SNCR is a global nonprofit think tank dedicated to the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture, and society. SNCR is dedicated to creating a bridge between the academic and theoretical pursuit of these topics and the pragmatic implementation of new media and communications tools and methodologies. The Society's Fellows and supporters include a leading group of futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe - all collaborating together on research initiatives, educational offerings, and the establishment of best practices.

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Publisher : Lulu.com
ISBN 13 : 1427621373
Total Pages : 141 pages
Book Rating : 4.75/5 ( download)

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Download or read book Journal of New Communications Research - Vol. II/Issue 1 - Spring/Summer 2007 written by and published by Lulu.com. This book was released on with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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ISBN 13 : 9780982700419
Total Pages : 108 pages
Book Rating : 4.15/5 ( download)

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Download or read book Journal of New Communications Research written by and published by . This book was released on 2009-12 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "Journal of New Communications Research" is a publication of the Society for New Communications Research, a global nonprofit think-tank dedicated to the advanced study of the latest developments in new media and communications, and their effect.

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Publisher :
ISBN 13 : 9781427636034
Total Pages : 104 pages
Book Rating : 4.36/5 ( download)

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Download or read book Journal of New Communications Research - Vol. III/Issue 1 - Summer 2008 written by and published by . This book was released on 2008-01-01 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: This issue of the JNCR features many contributions that support the underlying ideals of the organization, and includes nine in-depth papers by both academics and professionals from around the world, focusing on a wide range of topics including the enterprise adoption of advanced collaborative tools by the telecommunications industry, a comparison of agenda-setting in corporate media versus independent online media, the freedom of the press and the role of blogs in Bangledesh, a case study focusing on new media ethics issues, and a look at blogs as the People's Archive. We are also pleased to share new research by the Society's Fellows, including the first benchmarking study analyzing the increase in corporate social media adoption by the Inc. 500 from 2007 to 2008, conducted by SNCR Senior Fellow Dr. Nora Ganim Barnes of the University of Massachusetts, Dartmouth. In addition, SNCR Fellow David Phillips shares his thoughts on the psychology of social media. This issue also features the topline findings from the recent SNCR research study, Exploring the Link Between Customer Care and Brand Reputation in the Age of Social Media. Finally, we bring you the executive summary from our study The ROI of Online Press Releases, by SNCR Fellow Dr. Mihaela Vorvoreanu. This research, sponsored by SNCR Vendor Council member Vocus, examines the changing roles of public relations and marketing in the context of how the press release is being used as a tool not only by PR professionals but also by marketing professionals and small business owners for a wide variety of purposes and objectives.

Author : Dr. Alan Glazier
Publisher : Author House
ISBN 13 : 1456738917
Total Pages : 238 pages
Book Rating : 4.14/5 ( download)

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Download or read book Searchial Marketing: written by Dr. Alan Glazier and published by Author House. This book was released on 2011-02-18 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The buzz surrounding social media focuses on how business can build relationships by participating in the online conversation. When it works, social media relationship building is often labor and time intensive with a return on investment that is often hard to measure. Not many people understand that social media campaigns can be orchestrated to build relationships and drive in new business at a much greater rate than using the relationship aspect of social media alone provides. When I discovered this, relationship building became the least compelling part of the picture. Searchial is a phrase I created to describe the method of interacting within the strange new world of social media while elevating your profile in internet searches for the products and services you offer. This book teaches do-it-yourself methods of implementing a searchial media campaign. It demonstrates the added value of practicing searchial media instead of just social media. Social tools have the power to drive new business into your organization not only through communicating and relationship building, but by coincidentally causing your listing in search engines to rank higher in searches for keywords and key phrases people are using to find the products and services you offer in a specific geographical area or worldwide. The term Searchial reflects the realization that my time and effort were best spent driving new patients into my medical practice using social tools to improve our position in Google, Bing and other search engines, not just building and strengthening existing relationships. This book can be applied to and used as a guide within any industry at any stage of the new media marketing game. Appendices contain information specific to social media and search elevation in the medical profession, specifically small medical business, hospital and clinic and pharmaceutical companies.

Author : Lalita Prasad Vidyarthi
Publisher : Concept Publishing Company
ISBN 13 :
Total Pages : 390 pages
Book Rating : 4./5 ( download)

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Download or read book Rise of Anthropology in India written by Lalita Prasad Vidyarthi and published by Concept Publishing Company. This book was released on 1976 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Rebecca Barr
Publisher : Routledge
ISBN 13 : 1351796739
Total Pages : 1108 pages
Book Rating : 4.36/5 ( download)

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Download or read book Handbook of Reading Research, Volume II written by Rebecca Barr and published by Routledge. This book was released on 2016-11-18 with total page 1108 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive overview of important contemporary issues in the field of reading research from the mid 1980s to mid 1990s, this well-received volume offers readers an examination of literacy through a variety of lenses--some permitting microscopic views and others panoramic views. A veritable "who's who" of specialists in the field, chapter authors cover current methodology, as well as cumulative research-based knowledge. Because it deals with society and literacy, the first section provides the broadest possible view of literacy. The second section defines the range of activities culturally determined to be a part of the enterprise known as literacy. The third focuses on the processes that individuals engage in when they perform the act of reading. The fourth section visits the environment in which the knowledge that comprises literacy is passed on from one generation to the next. The last section, an epilogue to the whole enterprise of reading research, provides apt philosophical reflection.

Author : Raymond Frost
Publisher : Routledge
ISBN 13 : 1351744844
Total Pages : 609 pages
Book Rating : 4.43/5 ( download)

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Download or read book E-marketing written by Raymond Frost and published by Routledge. This book was released on 2018-10-08 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The authors recognize that the digital landscape is constantly and rapidly changing, and the book is structured to encourage students to explore the digital space, and to think critically about their own online behavior. "Success stories," "trend impact," and "let’s get technical" boxes, as well as online activities at the end of each chapter provide undergraduate students with everything they need to be successful in creating and executing a winning digital marketing strategy.

Author : Mike Allen
Publisher : SAGE Publications
ISBN 13 : 1483381420
Total Pages : 2013 pages
Book Rating : 4.28/5 ( download)

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Download or read book The SAGE Encyclopedia of Communication Research Methods written by Mike Allen and published by SAGE Publications. This book was released on 2017-04-11 with total page 2013 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.