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Author :
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.26/5 ( download)
Download or read book IPRA Newsletter written by and published by . This book was released on 1992 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.25/5 ( download)
Download or read book International Peace Research Newsletter written by and published by . This book was released on 1999-03 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.09/5 ( download)
Download or read book IPRA Bulletin written by and published by . This book was released on 1990 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frank Jefkins
Publisher : Elsevier
ISBN 13 : 1483183173
Total Pages : 287 pages
Book Rating : 4.76/5 ( download)
Download or read book Public Relations written by Frank Jefkins and published by Elsevier. This book was released on 2016-06-03 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner. Such factors as ability to communicate, organize, interact with people, having personal integrity, and imagination are explained thoroughly. The book provides a comprehensive discussion of the common and statute law affecting public relations. It also reviews the types of defamation like slander and libel. The topic copyright is explained. A section of the book covers the product’s life cycle. This subject includes the packaging, distribution, sales force, market education, promotion, and merchandising of the product. It is important that management- employee relations should be stimulated by PR techniques. These techniques can be in the form of house journals, notice-boards, audio-visual, speak up schemes, shop-floor talks, staff conferences, and other get-togethers. The book will provide useful information to reporters, advertisers, commercial developers, students and researchers in the field of marketing.
Author : Frank Jefkins
Publisher : Elsevier
ISBN 13 : 1483183181
Total Pages : 319 pages
Book Rating : 4.83/5 ( download)
Download or read book Advertising written by Frank Jefkins and published by Elsevier. This book was released on 2016-06-03 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten classes of the subject matter. These are classified as being persuasive, informative, institutional, financial, classified, retail, cooperative, industrial, government, and trade. Each of these types is defined and comprehensively explained. The subject matter also has a role to society and this is discussed in the text. The book defines such term as marketing, propaganda, and public relations. Different medium of commercial delivery are outlined. Such medium as via press, television, radio, cinema, direct mail, and exhibitions are analyzed. The process of doing an advertisement is discussed in detail. This is followed by a description of the six sides to advertising. Several advertising organizations are described in detail. And a section of the text identifies the ways in which commercials are being funded. The book will provide useful information to commercial creators, marketers, agents, students, and researchers in the field of marketing.
Author : International Social Science Council
Publisher :
ISBN 13 :
Total Pages : 186 pages
Book Rating : 4.64/5 ( download)
Download or read book International Social Science Council Newsletter written by International Social Science Council and published by . This book was released on 1997 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: News from ISSC.
Author : Elizabetta Zuanelli Sonino
Publisher : Springer Science & Business Media
ISBN 13 : 1489909095
Total Pages : 299 pages
Book Rating : 4.91/5 ( download)
Download or read book Literacy in School and Society written by Elizabetta Zuanelli Sonino and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "function" and "notion" of literacy may be considered the keystone, a "filigree" principle underlying the educational, social, and cultural organiza tion of the societies of the twentieth century. It is therefore interesting to try to pinpoint the notion and its implications at the tum of the century by focusing the attention of scholars from various disciplines-sociolinguistics, psychology, psycholinguistics, and pedagogy-on the subject. This is the purpose of this volume, which originated from an inter disciplinary meeting on trends in and problems of research on early literacy through mother tongues and/or second languages, held in Venice under the auspices of the University of Venice, and in particular of the Seminario di Linguistica e di Didattica della Lingue and the Centro Linguistico Interfacolta, and the Municipality of Venice, together with UNESCO and AILA. A first far-reaching question touches on the role assigned to or fulfilled by mass "literacy" in modem society. The concept of literacy considered as a social achievement, an essential component in the process of education to be institutionally prompted and controlled, fluctuates between two opposite poles. A polemic-destructive view considers the notion and the educational "prac tices" connected with it as a potent instrument of social control, a tool for social reproduction and consensus. On the other side, a plurifunctional con structive view considers the acquisition and maintenance of different languages via educational institutions as a concrete possibility for the defense and main tenance of cultural pluralism and identity, be it social, ethnic, or religious.
Author : Betty A. Reardon
Publisher : State University of New York Press
ISBN 13 : 1438417020
Total Pages : 224 pages
Book Rating : 4.28/5 ( download)
Download or read book Women and Peace written by Betty A. Reardon and published by State University of New York Press. This book was released on 1993-07-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jacquie L'Etang
Publisher : Routledge
ISBN 13 : 1135649758
Total Pages : 311 pages
Book Rating : 4.53/5 ( download)
Download or read book Public Relations in Britain written by Jacquie L'Etang and published by Routledge. This book was released on 2004-07-22 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological developments. Drawing on oral history interviews and extensive archival research the book highlights some of the sociological issues relevant to a study of public relations and foregrounds the professionalisation of the occupation in the second part of the twentieth century.
Author : University of Michigan. Mental Health Research Institute
Publisher : UM Libraries
ISBN 13 :
Total Pages : 860 pages
Book Rating : 4.93/5 ( download)
Download or read book Mental Health Research Institute Staff Publications written by University of Michigan. Mental Health Research Institute and published by UM Libraries. This book was released on 1967 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt:
