Author : Mike Kleinemaß
Publisher : GRIN Verlag
ISBN 13 : 3638768104
Total Pages : 44 pages
Book Rating : 4.08/5 ( download)
Book Synopsis International Business: Foreign Market Entry Principles by : Mike Kleinemaß
Download or read book International Business: Foreign Market Entry Principles written by Mike Kleinemaß and published by GRIN Verlag. This book was released on 2007-09 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2006 in the subject Business economics - Business Management, Corporate Governance, grade: 70%, New College Durham, course: International Business, 7 entries in the bibliography, language: English, abstract: Today's business worldwide is characterized by the impact of globalization. As the world has become more interconnected international business is almost omnipresent. This report of international business focuses on foreign market entry strategies of two companies which have chosen to expand their operations in recent times. In the race for corporate global expansion, international companies constantly evaluate a range of locations and mix of strategies appropriate to succeed abroad. A general overview about commonly proven foreign market entry principles provides the reader with the essential framework. The author chose corporate examples from different industries, such as the British grocery retailer Tesco PLC and the German machine tool manufacturer Deckel Maho Gildemeister AG and delivers deep insights into the market conditions. The market entries take place in two contrasting nations such as China and the USA, whereas each case study contains an in-depth research of the economic freedom.