Inside Campaigns

Author : William J. Feltus
Publisher : CQ Press
ISBN 13 : 1506332986
Total Pages : 378 pages
Book Rating : 4.87/5 ( download)

DOWNLOAD NOW!

Download or read book Inside Campaigns written by William J. Feltus and published by CQ Press. This book was released on 2016-02-24 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside Campaigns: Elections Through the Eyes of Political Professionals offers readers a detailed, thoroughly researched examination of U.S. political campaigns. Through the eyes of more than 100 campaign managers and political professionals, it takes a behind-the-scenes look at the ways campaigns are managed, the strategies that are employed, the roles played by both staff and the candidates, and all the ways campaigns affect election outcomes. The expert author team of William J. Feltus, Kenneth M. Goldstein, and Matthew Dallek provide guidance drawn from actual campaign case studies, contribute their own data-backed assessment of the current state of modern political campaign management, and offer a trove of observations and war stories. Interviewees include high-profile professionals such as David Axelrod, Ken Mehlman, James Carville, and Kevin Sheekey, as well as lesser-known political journeymen and women who manage America’s state and local campaigns. Democrats and Republicans are evenly represented, giving students a balanced, unique and valuable insight into how campaigns operate.

Author : William J. Feltus
Publisher : CQ Press
ISBN 13 : 1544316763
Total Pages : 308 pages
Book Rating : 4.65/5 ( download)

DOWNLOAD NOW!

Download or read book Inside Campaigns written by William J. Feltus and published by CQ Press. This book was released on 2018-07-04 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Inside Campaigns: Elections Through the Eyes of Political Professionals is essential reading not only for students interested in running campaigns and for journalism students who want to cover politics, but for campaign operatives generally and journalists who want to raise the level of their game. In fact, it’s good reading for everybody." —Thomas B. Edsall, Columbia Graduate School of Journalism "Much of our useful knowledge sits at the intersection of disciplines. Inside Campaigns demonstrates that through a skillful combination of political science with management in a highly readable and practical format. A first for this field!" —Leonard A. Schlesinger, Baker Foundation Professor-Harvard Business School, President Emeritus-Babson College Inside Campaigns, Second Edition takes readers on a journey into the world of campaign managers. Powered by scores of interviews and surveys of political professionals, the book considers the purpose, potency, and poetry of modern political campaigns in the US. The expert author team draw from years of scholarly research and professional campaign experience to guide readers on a behind-the-scenes tour of the ways campaigns are managed, the strategies that are employed, the roles played by both staff and the candidates, and the affects election outcomes have on American democracy. Readers will develop an understanding of what campaigns do and why they matter, as well as gain practical skills for working in a campaign or advocating for a cause. New to the Second Edition: A case study created from an in-depth interview with Bernie Sanders’ top digital decision-makers describes how the Sanders’ campaign used digital media to harness the energy of their highly motivated base supporters. This case shows students a real-life campaign decision-making situation, and demonstrates how campaigns use new digital media to drive traditional news media coverage. A unique joint interview with the top media buyers from the Clinton and Trump campaigns reveals how each campaign tracked the other’s advertising and adjusted their own advertising based on competitive tracking information. This interview illustrates to students how modern campaigns use media tracking technologies to monitor their opposition and spend tens of millions of dollars at the presidential level. A top Trump digital manager shares inside details of how the Republican National Committee moved quickly to help build out the Trump digital operations after it was clear that Trump would be the party’s presidential nominee. This insight helps students understand how the Trump campaign answered, "What do we tell them?" by testing messages online, including recycling Trump’s personal tweets in instant messages and emails. The differences between how the Clinton and Trump campaigns managed the news media are highlighted in a case study of one journalist’s experiences covering both campaigns. This case study helps the student build skills for becoming a "spinmeister" who handles day-to-day relationships with the news media. The authors’ research surprisingly reveals that, behind the scenes, Trump was much more available to reporters than Clinton, despite Trump’s continuous public attacks on the "fake news media."

Author : Robert M. Schwartz
Publisher :
ISBN 13 : 9780945902157
Total Pages : 0 pages
Book Rating : 4.58/5 ( download)

DOWNLOAD NOW!

Download or read book Strikes, Picketing, and Inside Campaigns written by Robert M. Schwartz and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Sidney Blumenthal
Publisher : Simon & Schuster
ISBN 13 :
Total Pages : 340 pages
Book Rating : 4.46/5 ( download)

DOWNLOAD NOW!

Download or read book The Permanent Campaign written by Sidney Blumenthal and published by Simon & Schuster. This book was released on 1982 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Alex Marland
Publisher : UBC Press
ISBN 13 : 0774864699
Total Pages : 263 pages
Book Rating : 4.95/5 ( download)

DOWNLOAD NOW!

Download or read book Inside the Campaign written by Alex Marland and published by UBC Press. This book was released on 2020-05-01 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside the Campaign is a behind-the-scenes look at the people involved in an election campaign and the work they do. Each chapter reveals the duties and obstacles faced during the heat of a campaign. Practitioners and political scientists collaborate to present real-world insights that demystify over a dozen occupations, including campaign chairs, fundraisers, advertisers, platform designers, communication personnel, election administrators, political staff, journalists, and pollsters. Inside the Campaign provides an inside look at, and unparalleled understanding of, the nuts and bolts of running a federal campaign in Canada.

Author : Steven A. Seidman
Publisher : Peter Lang
ISBN 13 : 9780820486161
Total Pages : 360 pages
Book Rating : 4.67/5 ( download)

DOWNLOAD NOW!

Download or read book Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History written by Steven A. Seidman and published by Peter Lang. This book was released on 2008 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: How effective are election campaign posters? Providing a unique political history, this book traces the impact that these posters - as well as broadsides, banners, and billboards - have had around the world over the last two centuries. It focuses on the use of this campaign material in the United States, as well as in France, Great Britain, Germany, South Africa, Japan, Mexico, and many other countries. The book examines how posters evolved and discusses their changing role in the twentieth century and thereafter; how technology, education, legislation, artistic movements, advertising, and political systems effected changes in election posters and other campaign media, and how they were employed around the world. This comprehensive and original overview of this campaign material includes the first extensive review of the research literature on the topic. Posters, Propaganda, and Persuasion will be useful to scholars and students interested in communications, politics, history, advertising and marketing, art history, and graphic design.

Author : Jarol B. Manheim
Publisher : Routledge
ISBN 13 : 1136842179
Total Pages : 14 pages
Book Rating : 4.77/5 ( download)

DOWNLOAD NOW!

Download or read book Strategy in Information and Influence Campaigns written by Jarol B. Manheim and published by Routledge. This book was released on 2011-01-24 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political resource, then we can characterize strategic political communication as the purposeful management of such information to achieve a stated objective based on the science of individual, organizational, and governmental decision-making. IICs are more or less centralized, highly structured, systematic, and carefully managed efforts to do just that. Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it. Jarol Manheim’s forward-looking, broad, and systematic analysis is a must-have resource for scholars and students of political and strategic communication, as well as practitioners in both the public and private sectors.

Author : Victoria A. Farrar-Myers
Publisher : NYU Press
ISBN 13 : 1479867594
Total Pages : 324 pages
Book Rating : 4.92/5 ( download)

DOWNLOAD NOW!

Download or read book Controlling the Message written by Victoria A. Farrar-Myers and published by NYU Press. This book was released on 2015-03-27 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship.

Author : Randall E. Adkins
Publisher : Routledge
ISBN 13 : 113663116X
Total Pages : 308 pages
Book Rating : 4.60/5 ( download)

DOWNLOAD NOW!

Download or read book Cases in Congressional Campaigns written by Randall E. Adkins and published by Routledge. This book was released on 2013-03 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: After Barack Obama’s historic 2008 victory, Democrats were riding high. But a number of tough fights on policy initiatives, coupled with an economy struggling to recover, put Democrats in a difficult position leading up to the 2010 congressional elections. With nearly all the electoral gains Democrats made during 2006 and 2008 now lost and the House returned to Republican control, this is one of the most dramatic shifts in congressional power in history Examining a sample of congressional campaigns waged during this important election provides readers with an account of how Republicans were able to make such impressive gains and how Democrats were unable to stem this tide. Adkins and Dulio provide a clear explanation of the macro trends in this election cycle, followed by twelve in depth and fascinating case studies of House and Senate toss up races involving seats held by endangered Democratic incumbents. Framed by a common set of questions and topics—so that they are singing the same song in different voices—each chapter focuses on the micro-level effects active in the individual campaigns. Furthermore, the editors discuss how the 2010 cycle fits into the existing literature on campaigns and elections, conclusions about what we learned in 2010 by addressing these competitive states and districts, and speculation on what might be ahead in 2012. In addition, the companion website provides instructors with useful teaching tools, including sample assignments and dynamic PowerPoint slides with graphs and videos.

Author : D. Sunshine Hillygus
Publisher : Princeton University Press
ISBN 13 : 1400831598
Total Pages : 268 pages
Book Rating : 4.93/5 ( download)

DOWNLOAD NOW!

Download or read book The Persuadable Voter written by D. Sunshine Hillygus and published by Princeton University Press. This book was released on 2014-04-24 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Voter shows how emerging information technologies have changed the way candidates communicate, who they target, and what issues they talk about. As Hillygus and Shields explore the complex relationships between candidates, voters, and technology, they reveal potentially troubling results for political equality and democratic governance. The Persuadable Voter examines recent and historical campaigns using a wealth of data from national surveys, experimental research, campaign advertising, archival work, and interviews with campaign practitioners. With its rigorous multimethod approach and broad theoretical perspective, the book offers a timely and thorough understanding of voter decision making, candidate strategy, and the dynamics of presidential campaigns.