Innovation Under The Radar

Author : Xiaolan Fu
Publisher : Cambridge University Press
ISBN 13 : 1316872211
Total Pages : 437 pages
Book Rating : 4.15/5 ( download)

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Download or read book Innovation under the Radar written by Xiaolan Fu and published by Cambridge University Press. This book was released on 2020-12-17 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investigating the nature, drivers and sources of innovation in Africa, this book examines the channels for effective diffusion of innovation in and to Africa under institutional, resource and affordability constraints. Fu draws on almost a decade of research on innovation in Africa to explore these issues and unpack the process, combining a rigorous statistical analysis of a purposely designed multi-wave, multi-country survey with in-depth studies of representative cases. Building on this research, Fu argues that African firms are innovative but unsupported. Those 'under-the-radar' innovations that widely exist in Africa as a result of the constraints are not sufficient to enable Africa to leapfrog the innovation gap in the era of the fourth Industrial Revolution. This is the first comprehensive analysis of the creation and diffusion of innovation in low income countries. It also provides the first survey-based analysis of innovation in the informal economy.

Author : Xiaolan Fu
Publisher : Cambridge University Press
ISBN 13 : 1107183103
Total Pages : 437 pages
Book Rating : 4.00/5 ( download)

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Download or read book Innovation under the Radar written by Xiaolan Fu and published by Cambridge University Press. This book was released on 2020-12-17 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first systematic and comprehensive analysis of innovation in Africa based on mixed methods and dedicated firm-level, multi-country, multi-year survey data. For researchers, graduate students and policy makers in the fields of innovation studies, African business, international business, and development studies.

Author : Jonathan Bond
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.92/5 ( download)

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Download or read book Under the Radar written by Jonathan Bond and published by John Wiley & Sons. This book was released on 1998 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes. Advertising innovators Jon Bond and Richard Kirshenbaum have come up with more outrageously clever ways to get past consumers' detectors than anyone else in advertising today. And now, they're finally ready to reveal their methods. In Under the Radar, Kirshenbaum and Bond chronicle their meteoric rise from a one-room, two-man Lower East Side stringer operation to Kirshenbaum Bond & Partners, one of today's hottest agencies. They share the lessons they learned along the way and describe the evolution of their unique "under-the-radar" approach to grabbing and holding the attention of today's "been there, done that" consumers. Under the Radar offers advertising and marketing professionals a deeply probing and instructive look at the nature of advertising and marketing in an age of information overload. Kirshenbaum and Bond provide a cogent analysis of how the world has changed since David Ogilvy laid down his ironclad rules for successful advertising. And, using in-depth critiques of many of today's best (and worst) ad campaigns, they describe what it takes to break through the defensive screens of a population bombarded by 1,500 ad messages each day. You'll learn all about cutting-edge research techniques KB&P and other front-running agencies have developed for getting inside the heads and hearts of real people, and, just as important, how to use that knowledge to get ad-weary consumers to tune in rather than zone out. You'll also learn about the latest trends in integrated marketing, media planning, and guerrilla marketing, as well as new ways of structuring an agency in order to stimulate "under-the-radar" thinking. Offering valuable lessons from the founders of one of today's most innovative and successful advertising firms, Under the Radar is essential reading for absolutely anyone involved in selling to consumers, from self-employed copywriters to marketing VPs at Fortune 500 companies. "Under the Radar: Talking to Today's Cynical Consumer is a valuable and important new tool for the advertising industry from two pros at one of the hottest shops in town. Jonathan Bond and Richard Kirshenbaum offer valuable insights and creative solutions on how to break through the clutter to make sure the consumer gets the message." —O. Burtch Drake, President and CEO American Association of Advertising Agencies "Kirshenbaum and Bond's genius is their capacity to cut through informational clutter and reach the grass roots. In the war to save New York's drinking water, Kirshenbaum and Bond showed us how to speak truth to power--and be heard!" —Robert F. Kennedy, Jr. "This book is the next best thing to actually working with Bond and Kirshenbaum. They are good! They know when to listen and when to argue with a client. They're not just smart and creative, they are serious strategic thinkers." —Roger Ailes, Chairman and CEO, Fox News "If you want to understand how ad executives create smart, innovative advertising, Richard and Jon's book is a must read." —Valerie Salembier, Publisher, Esquire magazine "Any book that helps a company deal with our over-communicated world is worth reading. Under the Radar is definitely one of those books." —Jack Trout, Trout & Partners Ltd. author of The New Positioning: The Latest on the World's #1 Business Strategy

Author : Mark J. Greeven
Publisher : MIT Press
ISBN 13 : 0262547899
Total Pages : 217 pages
Book Rating : 4.95/5 ( download)

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Download or read book Pioneers, Hidden Champions, Changemakers, and Underdogs written by Mark J. Greeven and published by MIT Press. This book was released on 2023-05-09 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insider's view of China's under-the-radar, globally competitive innovators. Chinese innovators are making their mark globally. Not only do such giants as Alibaba and Huawei continue to thrive and grow through innovation, thousands of younger Chinese entrepreneurs are poised to enter the global marketplace. In this book, Mark Greeven, George Yip, and Wei Wei offer an insider's view of China's under-the-radar, globally competitive innovators. The authors, all experts on Chinese innovation, distinguish four types of innovators in China: pioneers, large companies that are globally known; hidden champions, midsize enterprises that are market leaders in their niches; underdogs, technology-driven ventures with significant intellectual property; and changemakers, newer firms characterized by digital disruption, exponential growth, and cross-industry innovations. They investigate what kinds of innovations these companies develop (product, process, or business model), their competitive strategies, and key drivers of innovation. They identify six typical ways Chinese entrepreneurs innovate, including swarm innovation (collectively pursuing opportunities) and rapid centralized decision making. Finally, they look at how Chinese innovators are going global, whether building R&D networks internationally or exporting disruptive business models. The book includes many examples of Chinese innovators and innovations, drawn from a range of companies—from pioneers to changemakers—including Alibaba, Haier, Hikvision, Malong Technology, Weihua Solar, Mobike, and Cheetah Mobile. Greeven, Yip, and Wei offer an essential guide to what makes China a heavyweight competitor in the global marketplace.

Author : Christian Le Bas
Publisher : Edward Elgar Publishing
ISBN 13 : 1035302330
Total Pages : 186 pages
Book Rating : 4.38/5 ( download)

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Download or read book The Economics of Frugal Innovation written by Christian Le Bas and published by Edward Elgar Publishing. This book was released on 2023-02-14 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: In light of the tremendous growth of frugal product and process innovations in emerging markets and Northern economies, this book offers a clear understanding of this new direction of technological change with a Schumpeterian analytical frame. Characterising frugal innovation as a new technological paradigm, it illuminates the relationship between frugality and sustainability.

Author : Kaihan Krippendorff
Publisher : Columbia University Press
ISBN 13 : 0231548362
Total Pages : 345 pages
Book Rating : 4.66/5 ( download)

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Download or read book Driving Innovation from Within written by Kaihan Krippendorff and published by Columbia University Press. This book was released on 2019-10-22 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional business wisdom tells us that entrepreneurs are society’s main source of innovation. Young founders leave college with a big idea, get to work in a garage, and build something that changes the world. Typical corporate employees, strangled by slow-moving bureaucracy, are blocked from making transformative discoveries. In Driving Innovation from Within, strategist and advisor Kaihan Krippendorff disproves one of today’s biggest business myths to highlight lessons for innovators and leaders. He reveals how many of the modern world’s most impactful creations were invented by passionate employee innovators. If it were left up to go-it-alone entrepreneurs, we would not have mobile phones, personal computers, or e-mail. Distilling more than 150 interviews with internal innovators and leading experts along with insights from the latest research and today’s most successful companies, from Tencent and Amazon to Mastercard and Starbucks, Krippendorff lays out a step-by-step playbook to unlock innovation from the inside. He maps the barriers that frustrate efforts to disrupt from within and provides tools to remove them, detailing how visionary leaders can create islands of freedom inside an organization to activate existing employees’ potential and beat startups at their own game. Driving Innovation from Within is a practical and inspiring guide to leadership from all levels for those who want the fulfillment of changing the world without leaving their job in order to do it.

Author : Jean-Yves Grosclaude
Publisher : The Energy and Resources Institute (TERI)
ISBN 13 : 8179935566
Total Pages : 306 pages
Book Rating : 4.69/5 ( download)

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Download or read book Innovation for Sustainable Development written by Jean-Yves Grosclaude and published by The Energy and Resources Institute (TERI). This book was released on 2014-02-20 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation has become the new buzzword across the globe. International organisations, governments, corporates, academia and society see it as the answer to the major economic, social and environmental transformations challenging the models of the 20th century. Innovations are occurring worldwide and alternative solutions to the existing problems are emerging in all sectors: electric cars, organic farming, renewable energy and e-learning are good examples. These alternatives can be ascribed with qualities such as decentralized frugal, flexible, smart and democratic, virtues that are lacking in conventional models. They are attributed with the potential to meet the overall global challenges such as climate change and the growing inequalities between and within countries. What is the real potential of innovation? Does the rapid deployment of innovations lead towards a more sustainable and inclusive society? Can innovations and the emerging alternatives replace conventional models? Beyond technologies, what institutional innovations are required to support sustainable development? A Planet for Life 2014 aims to answer these questions and explore innovation in all its aspects, through a series of texts written by international experts. The objective of this book is to analyse experiences from across the world and the role of innovation in a variety of areas of development such as urbanization, agriculture and food, the mobility of people and freight, education and the provision of water and energy to all.

Author : Linda A. Hill
Publisher : Harvard Business Review Press
ISBN 13 : 1422187594
Total Pages : 272 pages
Book Rating : 4.93/5 ( download)

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Download or read book Collective Genius written by Linda A. Hill and published by Harvard Business Review Press. This book was released on 2014-05-13 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why can some organizations innovate time and again, while most cannot? You might think the key to innovation is attracting exceptional creative talent. Or making the right investments. Or breaking down organizational silos. All of these things may help—but there’s only one way to ensure sustained innovation: you need to lead it—and with a special kind of leadership. Collective Genius shows you how. Preeminent leadership scholar Linda Hill, along with former Pixar tech wizard Greg Brandeau, MIT researcher Emily Truelove, and Being the Boss coauthor Kent Lineback, found among leaders a widely shared, and mistaken, assumption: that a “good” leader in all other respects would also be an effective leader of innovation. The truth is, leading innovation takes a distinctive kind of leadership, one that unleashes and harnesses the “collective genius” of the people in the organization. Using vivid stories of individual leaders at companies like Volkswagen, Google, eBay, and Pfizer, as well as nonprofits and international government agencies, the authors show how successful leaders of innovation don’t create a vision and try to make innovation happen themselves. Rather, they create and sustain a culture where innovation is allowed to happen again and again—an environment where people are both willing and able to do the hard work that innovative problem solving requires. Collective Genius will not only inspire you; it will give you the concrete, practical guidance you need to build innovation into the fabric of your business.

Author : James Gardner
Publisher : Lulu.com
ISBN 13 : 1446147495
Total Pages : 147 pages
Book Rating : 4.98/5 ( download)

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Download or read book The Little Innovation Book 2nd Edition written by James Gardner and published by Lulu.com. This book was released on 2010-07-25 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation Management is a relatively new discipline. Without the history of other business functions, such as Marketing and Accounting, business leaders often find themselves at a loss when they are asked to create an innovation effort from scratch. This is a book which aims to provide everything needed to get started. In 10 bite-sized chunks, The Little Innovation Book provides the foundations for an innovation effort specific to your firm. With those foundations in place, there is nothing to prevent your organisation out-innovating your competition, driving new value where previously none existed.

Author : Robert W. Weisberg
Publisher : Cambridge University Press
ISBN 13 : 110880084X
Total Pages : 515 pages
Book Rating : 4.46/5 ( download)

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Download or read book Rethinking Creativity written by Robert W. Weisberg and published by Cambridge University Press. This book was released on 2020-09-10 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.