Impact Of Television Advertising On Children

Author : Barrie Gunter
Publisher : Routledge
ISBN 13 : 1135626308
Total Pages : 346 pages
Book Rating : 4.03/5 ( download)

DOWNLOAD NOW!

Download or read book Advertising to Children on TV written by Barrie Gunter and published by Routledge. This book was released on 2004-09-22 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

Author : Dr. Anjali Y. Chaudhari
Publisher : Lulu.com
ISBN 13 : 1365469034
Total Pages : 367 pages
Book Rating : 4.39/5 ( download)

DOWNLOAD NOW!

Download or read book THE IMPACT OF TELEVISION ADVERTISING ON CHILDREN written by Dr. Anjali Y. Chaudhari and published by Lulu.com. This book was released on with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.7M/5 ( download)

DOWNLOAD NOW!

Download or read book Research on the effects of television advertising on children written by and published by . This book was released on 1977 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Richard Adler
Publisher : Great Source Education Group
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.98/5 ( download)

DOWNLOAD NOW!

Download or read book The Effects of Television Advertising on Children written by Richard Adler and published by Great Source Education Group. This book was released on 1980 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.19/5 ( download)

DOWNLOAD NOW!

Download or read book Research on the Effects of Television Advertising on Children written by and published by . This book was released on 1977 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Namita Unnikrishnan
Publisher : SAGE Publications Pvt. Limited
ISBN 13 :
Total Pages : 436 pages
Book Rating : 4.02/5 ( download)

DOWNLOAD NOW!

Download or read book The Impact of Television Advertising on Children written by Namita Unnikrishnan and published by SAGE Publications Pvt. Limited. This book was released on 1996-06-17 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: "We all know the box was not the best invention for children. A recently released tome, The Impact of Television Advertising on Children reinforces our trepidations. Written by Shailaja Bajpai and Namita Unnikjrishnan and published by Sage, the researched work also alerts us to the hazards of consumerism that TV exposes innocent minds to." --Metropolis on Saturday "Questions the notion that children are mature enough to recognise the commercial intent of advertising. The book concludes that a child 'instinctively trusts the adult world1⁄4 consequently television, which is peopled by grown ups, inspires them with the faith that whatever appears on TV is real and not be doubted'." --Times of India "Meticulously researched, yes. Cogently argued, perhaps1⁄4. In many ways, this is a seminal book." --Business World "The Impact of Television Advertising on Children is a book that deserves to be read by all adults responsible in any way in shaping the life of children in their charge." --Times of India "An important point of view in the discussion about media responsibility. This research study is a welcome contribution to public discourse because it is calmly argued and eschews the fashionable tendency to bandy weather-beaten buzz words. The book will be valuable to anybody wanting to understand how television bends the mind, because although Unnikrishnan and Bajpai focus on children, the scope of the work includes and informed analysis of the medium itself." --Newstime "This is a timely book. Also a useful one. In fact, a given its capsule format and its passion for facts, statistics and tables, it is really more a book to be used by professionals of various kinds. Some kinds of data that they have chosen to elicit... would be of interest to advertisers.... Of interesting data there is plenty. In essence, this is a field study, the first to be put out by a major publisher on the specific topic of children and television advertising in India." --Biblio "A seminal study.... The most complete analysis yet of the child as consumer." --Business Today The manner in which ideas conveyed by television programs and advertising shape our children's consciousness is of growing concern in India and throughout the world today. Children, the most impressionable of any group, are continually targeted by the media, and despite the rapid proliferation of television in India, there is little informed research on its effects on India's "littlest consumers." Based on in-depth interviews with over 730 children between the ages of 5 and 15, The Impact of Television Advertising on Children highlights the impact that TV has on the values, attitudes, and aspirations of Indian children. The book provides an insight into the lives of children from different social strata, and their respective ways of handling, negotiating, and understanding information made available to them over television. In particular, the authors closely examine children's view on advertising and what it means to them in their lives. This lively book, the first of its kind pertaining to India, draws the reader into a healthy questioning of the role of television and advertising in society. Lucidly written, it will be of great interest to academics, researchers, and professionals in mass communication, media studies, sociology, and social psychology and to all those concerned with the impact that television advertising has on our lives.

Author : Shailaja Bajpai
Publisher :
ISBN 13 :
Total Pages : 426 pages
Book Rating : 4.32/5 ( download)

DOWNLOAD NOW!

Download or read book Impact of Television Advertising on Children written by Shailaja Bajpai and published by . This book was released on 2002 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : R. P. Adler
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.08/5 ( download)

DOWNLOAD NOW!

Download or read book The Effects of Television Advertising on Children written by R. P. Adler and published by . This book was released on 1985 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Arzu Sener
Publisher : Nova Novinka
ISBN 13 :
Total Pages : 74 pages
Book Rating : 4.64/5 ( download)

DOWNLOAD NOW!

Download or read book Children and Advertising written by Arzu Sener and published by Nova Novinka. This book was released on 2010 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the target audience because of ability to affect and lead children. Today, since television advertisements have an important and effective role in the conscious raising of children who will be socialised as the consumers of the future, we are confronted by the imperative to focus on television ads. This book examines research which highlights the effects of television advertisements on primary school age children and helps to understand their attitude towards advertisements.

Author : Thomas E. Barry
Publisher :
ISBN 13 :
Total Pages : 102 pages
Book Rating : 4.30/5 ( download)

DOWNLOAD NOW!

Download or read book Children's Television Advertising written by Thomas E. Barry and published by . This book was released on 1977 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: