Hype Yourself

Author : Lucy Werner
Publisher : Practical Inspiration Publishing
ISBN 13 : 178860122X
Total Pages : 185 pages
Book Rating : 4.21/5 ( download)

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Download or read book Hype Yourself written by Lucy Werner and published by Practical Inspiration Publishing. This book was released on 2020-01-09 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com

Author : Lucy Werner
Publisher : Practical Inspiration Publishing
ISBN 13 : 1788602757
Total Pages : 207 pages
Book Rating : 4.54/5 ( download)

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Download or read book Brand Yourself written by Lucy Werner and published by Practical Inspiration Publishing. This book was released on 2021-09-06 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE*** Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an impact with your business. Packed with practical exercises, examples and industry hacks and supported by an extensive interactive playbook online, this is the essential guide for business owners on a budget. Build a brand that stands out and that connects with the people you want to reach. Lucy Werner is founder of The Wern, a PR and branding consultancy, She is also author of the bestselling Hype Yourself and a publicity expert who is a speaker, lecturer and course creator. Hadrien Châtelet is the creative director of The Wern and leads the design arm of the business. He is also cofounder of Lucy’s two children and they work together in their garden in east London. Together they have over 30 years’ industry experience and have taught thousands of entrepreneurs how to stand out and find success.

Author : George Zilbergeld
Publisher : iUniverse
ISBN 13 : 1491773391
Total Pages : 136 pages
Book Rating : 4.90/5 ( download)

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Download or read book Citizens Gone Wild written by George Zilbergeld and published by iUniverse. This book was released on 2015-07-31 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Citizens Gone Wild is a practical step-by-step guide for anyone interested in thinking for themselves. In this breakthrough book, author George Zibergeld identifies, explains, and demonstrates twelve specific methods of analysis that anyone can use for critical thinking and decision making. As readers learn these methods, they will also be learning skills useful in any profession and will gain the confidence to confront experts in any field. The methods presented here are easy to learn, powerful, and intuitive enough that using them will instantly instill the confidence needed to speak up. Tested over a period of twenty-five years, these methods have been used in a variety of classes and civic groups for professors, teachers, and activist citizens. Citizens Gone Wild can play an important role in empowering students and citizens by providing them with the right methods to think, decide, and speak up for themselves.

Author : Michael F. Schein
Publisher : McGraw Hill Professional
ISBN 13 : 1260470148
Total Pages : 225 pages
Book Rating : 4.47/5 ( download)

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Download or read book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers written by Michael F. Schein and published by McGraw Hill Professional. This book was released on 2021-01-11 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art and science of using shameless propaganda for personal and social good. Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world. Imagine if you could generate and leverage hype for positive purposes—like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how. In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to: Attract attention from people that matter Create a community of acolytes to further your cause Create an atmosphere of curiosity and intrigue Sell your message with the skill of master Create a step-by-step “manifesto” Citing the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques—and illustrates his methods through stories of the world’s most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk. Whatever your temperament, education, budget, background, or natural ability, The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success.

Author : Brian Perry
Publisher : John Wiley & Sons
ISBN 13 : 1119691222
Total Pages : 304 pages
Book Rating : 4.28/5 ( download)

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Download or read book Ignore the Hype written by Brian Perry and published by John Wiley & Sons. This book was released on 2020-09-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Secure your investment gains and supercharge your results with this down-to-earth analysis of investing fundamentals Via powerful and unique insights, Ignore the Hype: Financial Strategies Beyond the Media-Driven Mayhem teaches readers how to keep their focus squarely on time-tested strategies for meeting their financial goals without getting distracted by a constant barrage of news headlines. The book takes a common-sense approach to the financial world that’s ideally suited to the everyday investor. It covers topics including: How to avoid competing against hedge funds in a game they’ve rigged What you can do today to avoid taxes tomorrow Wall Street’s Dirty Secret: Forecasting is just guessing Why some of your investments have worse odds than a casino game How the media circus can derail your financial plans Surviving a world where financial advisors don’t have to act in your best interest Ignore the Hype emphasizes the difference between short-term trading and long-term investing, how to filter the constant onslaught of information coming your way from every angle and separate the valuable content from the noise, and how to build a foundation for investment success based on common sense and academic research.

Author : Steven Bartlett
Publisher : Yellow Kite
ISBN 13 : 1529396506
Total Pages : 299 pages
Book Rating : 4.08/5 ( download)

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Download or read book Happy Sexy Millionaire written by Steven Bartlett and published by Yellow Kite. This book was released on 2021-03-25 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE SUNDAY TIMES BESTSELLER We are losing ourselves. We're chasing the wrong things, asking the wrong questions, and polluting our minds. It's time to stop, it's time to resist and it's time to rethink the fundamental social blueprint that our lives are built upon. 'As an 18-year-old, black, broke, lonely, insecure, university drop-out, from a bankrupt family, I wrote in my diary that I wanted to be a 'Happy Sexy Millionaire' by the age of 25. By 25 I was a multi-millionaire having created a business worth over $300m dollars. Ironically, in achieving everything I set out to, I learnt that I was wrong about almost everything... The world had lied to me. It lied to me about how you attain fulfilment, love and success, why those things matter, and what those words actually mean. In this book, I'll dismantle the most popular, unaddressed lies about happiness that we've been led to believe. I'll expose the source of these lies, examine the incentives that fuel them and replace them with a practical set of scientifically proven and unconventional ideas that will help you to live a truly fulfilled life, a life full of the love you seek and the success you deserve.' 'This book will change your life if you let it.' - Tom Bilyeu, Co-Founder/CEO of Impact Theory & Co-Founder of Quest Nutrition

Author : Ton Purry
Publisher :
ISBN 13 : 9780692875919
Total Pages : 200 pages
Book Rating : 4.13/5 ( download)

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Download or read book My Hype Book written by Ton Purry and published by . This book was released on 2017-05-11 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guided motivational journal designed to build confidence by inspiring individuals to recognize, reflect and celebrate their accomplishments, strengths & successes.

Author : Nina Shapiro
Publisher : Macmillan + ORM
ISBN 13 : 1250149312
Total Pages : 303 pages
Book Rating : 4.12/5 ( download)

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Download or read book Hype written by Nina Shapiro and published by Macmillan + ORM. This book was released on 2018-05-01 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Publisher's Weekly Best Book of 2018 A straightforward appraisal of why health myths exist, dispelling many of them, and teaching readers how to navigate the labyrinth of health advice and the science and misinformation behind it. Hype is Dr. Nina Shapiro's engaging and informative look at the real science behind our most common beliefs and assumptions in the health sphere. There is a lot of misinformation thrown around these days, especially online. Headlines tell us to do this, not that—all in the name of living longer, better, thinner, younger. Dr. Shapiro wants to distinguish between the falsehoods and the evidence-backed truth. In her work at Harvard and UCLA, with more than twenty years of experience in both clinical and academic medicine, she helps patients make important health decisions every day. She's bringing those lessons to life here with a blend of personal storytelling and science to discuss her dramatic new definition of “a healthy life.” Hype covers everything from exercise to supplements, alternative medicine to vaccines, and medical testing to media coverage. Shapiro tackles popular misconceptions such as toxic sugar and the importance of drinking eight glasses of water a day. She provides simple solutions anyone can implement, such as drinking 2% milk instead of fat free and using SPF 30 sunscreen instead of SPF 100. This book is as much for single individuals in the prime of their lives as it is for parents with young children and the elderly. Never has there been a greater need for this reassuring, and scientifically backed reality check.

Author : Steve Hindes
Publisher : Fulcrum Publishing
ISBN 13 : 9781555915391
Total Pages : 244 pages
Book Rating : 4.96/5 ( download)

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Download or read book Think for Yourself! written by Steve Hindes and published by Fulcrum Publishing. This book was released on 2005 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Think for Yourself! aims a spotlight at the significant but often overlooked difference between intuitive reasoning and logical reasoning. Steve Hindes shows readers how to cut through the tangle of pseudo-information that people are barraged with daily, so they can educate themselves fully on any topic, whether it's current events or family traditions."--BOOK JACKET.

Author : Stephanie Chandler
Publisher :
ISBN 13 : 9781935953289
Total Pages : 230 pages
Book Rating : 4.81/5 ( download)

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Download or read book Own Your Niche written by Stephanie Chandler and published by . This book was released on 2012-01-31 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Own Your Niche brings authenticity back to internet marketing, teaching you how to showcase your business with practical, easy-to-use strategies that you can implement yourself. Also included are interviews with successful service-based business owners who share how they have built their audiences and created successful enterprises. If internet marketing sounds intimidating to you, or you've gotten started but need more guidance, this book can remove the fear and give you the solutions you need to achieve your goals. Own Your Niche is ideal for consultants, coaches, freelancers, health and wellness professionals, attorneys, doctors, authors, professional speakers, financial advisers, and other service-based businesses.