How To Use The Internet To Advertise Promote And Market Your Business Or Web Site

Author : Bruce C. Brown
Publisher : Atlantic Publishing Company
ISBN 13 : 1601384408
Total Pages : 338 pages
Book Rating : 4.09/5 ( download)

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Download or read book How to Use the Internet to Advertise, Promote, and Market Your Business Or Web Site written by Bruce C. Brown and published by Atlantic Publishing Company. This book was released on 2011 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing.-- (1/28/2011 12:00:00 AM)

Author : Bruce Brown
Publisher :
ISBN 13 : 9781620233306
Total Pages : 336 pages
Book Rating : 4.04/5 ( download)

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Download or read book How to Use the Internet to Advertise, Promote, and Market Your Business Or Web Site: With Little Or No Money - Revised 3rd Edition written by Bruce Brown and published by . This book was released on 2016-06-30 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Susan Sweeney
Publisher : Maximum Press
ISBN 13 : 1931644462
Total Pages : 431 pages
Book Rating : 4.64/5 ( download)

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Download or read book 101 Ways to Promote Your Web Site written by Susan Sweeney and published by Maximum Press. This book was released on 2006 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing the chances of a website's success by boosting its ability to entice surfers to stop at the site, absorb what it offers, and return at a later date, this guide provides templates, checklists, and forms--as well as proven techniques such as using e-mail, links, and online advertising--to increase the number of initial users and repeat visitors to a website. Invaluable to entrepreneurs, small business owners, corporate marketing managers, and consultants seeking guidance to make their website successful, this resource is an important tool for those trying to maximize their Web promotion potential.

Author : Bruce Brown
Publisher : Atlantic Publishing Group
ISBN 13 : 9781601389497
Total Pages : 0 pages
Book Rating : 4.93/5 ( download)

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Download or read book How to Use the Internet to Advertise, Promote, and Market Your Business Or Website written by Bruce Brown and published by Atlantic Publishing Group. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised edition of the author's How to use the Internet to advertise, promote, and market your business or website, 2011.

Author : Susan Sweeney
Publisher : Maximum Press (FL)
ISBN 13 : 9781885068576
Total Pages : 0 pages
Book Rating : 4.73/5 ( download)

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Download or read book 101 Ways to Promote Your Web Site written by Susan Sweeney and published by Maximum Press (FL). This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides entrepreneurs, small business owners, corporate marketing managers, and consultants with tools and information on proven techniques such as using e-mail, links, and online advertising to increase the number of initial users and repeat visitors to the Web site.

Author : Court Cunningham
Publisher : John Wiley & Sons
ISBN 13 : 0470497424
Total Pages : 514 pages
Book Rating : 4.25/5 ( download)

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Download or read book Local Online Advertising For Dummies written by Court Cunningham and published by John Wiley & Sons. This book was released on 2010-03-29 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kick your local online advertising into high gear with this friendly, timely guide! Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising. Online advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shift Explores how to research your audience, set goals, and build a plan Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing Examines blogs, chat rooms, video, and other ways to win customers Don't miss the free offer from Yodle that comes with this practical guide!

Author : Jan Zimmerman
Publisher : John Wiley & Sons
ISBN 13 : 0470451408
Total Pages : 367 pages
Book Rating : 4.03/5 ( download)

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Download or read book Web Marketing For Dummies written by Jan Zimmerman and published by John Wiley & Sons. This book was released on 2009-01-06 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: By implementing effective Web marketing strategies, you can quickly build a successful Web site and business. But how do you take on search engine optimization and search engine marketing to achieve the results you want? Web Marketing For Dummies, 2nd Edition shows you how! This guide helps you apply your marketing knowledge to the Web world, taking you on the path to online marketing success. In this book you’ll find out how to use online tools to spread your marketing message; establish a strong Web presence; promote your site with e-mail marketing, search engine optimization, pay-per-click, and social networking tools; and measure your marketing success. You’ll also discover how to: Craft an online marketing plan, set site goals, and define your market Uncover what makes an effective online storefront and what your site must offer to encourage shoppers Use e-mail marketing effectively and spread the word via e-newsletters Safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies Entice customers with video blogs, Webcasts and podcasts, or widgets and gadgets on your site Track site activity with Web analytics, interpret sales statistics, and determine where problems originate Take advantage of search engines where you can submit your site for free Encourage visitors to come back and find subscribers for your online newsletter Utilizing the right online marketing strategies can dramatically boost the success of your Web site and build your business. Web Marketing For Dummies, 2nd Edition makes it easy!

Author : John Arnold
Publisher : John Wiley & Sons
ISBN 13 : 0470413980
Total Pages : 970 pages
Book Rating : 4.82/5 ( download)

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Download or read book Web Marketing All-in-One Desk Reference For Dummies written by John Arnold and published by John Wiley & Sons. This book was released on 2009-03-23 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies. These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover: Establishing a Web Presence Search Engine Optimization Web Analytics E-Mail Marketing Blogging and Podcasting Social Media Marketing Online Advertising & Pay-Per-Click Mobile Web Marketing Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to Maximizing Internet potential for your business and ranking high in searches Tracking how your ads, pages, and products perform Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read Creating a blog or podcast that helps you connect with clients Using social media outlets including StumbleUpon, Facebook, and Twitter Leveraging mobile technology Generating traffic to your site and writing ads that get clicks Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

Author : Bruce C. Brown
Publisher : Atlantic Publishing Company
ISBN 13 : 1601381255
Total Pages : 386 pages
Book Rating : 4.55/5 ( download)

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Download or read book The Complete Guide to Affiliate Marketing on the Web written by Bruce C. Brown and published by Atlantic Publishing Company. This book was released on 2009 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Affiliate marketing is a highly profitable online advertising method in which website merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company s banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only when a sale is made, some selling big ticket items like cars, credit cards, travel, and so forth have modified the model and pay for qualified leads. Affiliate marketing is now viewed as a key component of a company's online marketing strategy. Affiliate marketing is an advertising technique that originally was developed by Amazon.com. In this new book you will learn how to master the art and science behind affiliate marketing in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales. If you want to drive high quality, targeted traffic to your site, there is no better way than affiliate marketing. Since you only pay when a sale is made, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The keys to success in affiliate marketing are knowing what you are doing, devising a comprehensive and well-crafted advertising plan, and knowing the relationships between your website, search engines, PPC advertising, and campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads. You will learn the six steps to a successful campaign: keyword research, software needed, copy editing, setup and implementation, performance analysis, return on investment, and reporting and avoiding PPC fraud. In addition, we spent thousands of hours interviewing hundreds of today's most successful affiliate marketing masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your website is optimized for maximum search engine effectiveness, which will drive business to your Web site and increase sales and profits. You will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement affiliate marketing, optimizing your website for maximum search engine effectiveness, developing a cost-effective marketing campaign, and ultimately earning enormous profits, this book is for you. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

Author : Sharon L. Fullen
Publisher : Atlantic Publishing Company
ISBN 13 : 091062755X
Total Pages : 322 pages
Book Rating : 4.59/5 ( download)

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Download or read book How to Get the Financing for Your New Small Business written by Sharon L. Fullen and published by Atlantic Publishing Company. This book was released on 2006 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: While poor management is cited most frequently as the reason small businesses fail, inadequate or ill-timed financing is a close second. Whether you're starting a business or expanding one, sufficient, ready capital is essential. This new book will provide you with a road map to secure the financing. The book goes into traditional financing methods and assists the reader in setting up proper financial statements and a proper business plan. It details the differences between debt and equity financing and how and why to use each. Valuation techniques are explained for determining what your business is truly worth. However, the book's real strength is in explaining alternative and creative methods of financing, such as SBA financing, angel investors, IPOs, limited public offerings, and venture capital. Numerous real-world examples are given for structuring a deal to benefit both the financier and the entrepreneur. Essential resources for finding the detailed information you need are included throughout.