How To Make Your Advertising Make Money

Author : John Caples
Publisher : WWW.Snowballpublishing.com
ISBN 13 : 9781607964612
Total Pages : 386 pages
Book Rating : 4.19/5 ( download)

DOWNLOAD NOW!

Download or read book How to Make Your Advertising Make Money written by John Caples and published by WWW.Snowballpublishing.com. This book was released on 2012-06 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Make Your Advertising Make Money by John Caples In this remarkable reference, John Caples, a man who has won countless awards and made millions of dollars for some of the largest companies in the United States, draws upon more than 50 years of experience to show you how to write advertising copy that sells anything and everything... write headlines that command instant attention...save thousands of dollars in expenses each year...and much more. Containing hundreds of true stories, checklists, and guidelines, this sourcebook is for every copywriter, creative director, and business executive who wants to learn how to write copy that sells-from the master who most say did it better than anyone. You'll get: 1. Secrets of Successful Advertising 2. Twelve Ways to Find Advertising Ideas 3. Three Famous Case Histories 4. How to Get Ideas from Brainstorming 5. 303 Words and Phrases that Sell 6. How to Write Sentences that Sell 7. Sales Appeals that Last Forever 8. How to Write Headlines that Make Money 9. How to Use Stories to Sell Products 10. Tips on Copywriting 11. How Editorial Style Ads Can Bring Increased Sales 12. How to Write Sales Letters that Make Money 13. How Direct Response Can Help Advertisers Make Money 14. Ways to Improve Your Copy 15. How to Write Radio Commercials that Get Action 16. How to Apply Mail Order Know-How in Writing TV Commercials 17. Summing Up My Success Secrets I Have Learned in 50 Years Meet the Author John Caples was Vice President of BBDO, Inc. when he retired after 40 years of service with the nation's third largest advertising agency. The creator of such classic ads as "They Laughed When I Sat Down at the Piano" and "They Grinned When the Waiter Spoke to Me in French," and a member of the Copywriters's Halls of Fame, Mr. Caples built a nationwide reputation for his research and scientific methods of testing advertising effectiveness.

Author : Caples John
Publisher :
ISBN 13 : 9784047456761
Total Pages : 0 pages
Book Rating : 4.64/5 ( download)

DOWNLOAD NOW!

Download or read book How to Make Your Advertising Make Money written by Caples John and published by . This book was released on 1901 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : John Caples
Publisher : Simon & Schuster
ISBN 13 : 9780134236087
Total Pages : 383 pages
Book Rating : 4.84/5 ( download)

DOWNLOAD NOW!

Download or read book How to Make Your Advertising Make Money written by John Caples and published by Simon & Schuster. This book was released on 1983 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supplies advice on the development of a successful advertising campaign and recommends techniques for writing newspaper, magazine, television, and radio advertising copy

Author : John Caples
Publisher : WWW.Snowballpublishing.com
ISBN 13 : 9781607965664
Total Pages : 258 pages
Book Rating : 4.66/5 ( download)

DOWNLOAD NOW!

Download or read book Making Ads Pay written by John Caples and published by WWW.Snowballpublishing.com. This book was released on 2013-02 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.

Author : Jim F. Kukral
Publisher : John Wiley & Sons
ISBN 13 : 0470880686
Total Pages : 306 pages
Book Rating : 4.85/5 ( download)

DOWNLOAD NOW!

Download or read book Attention! This Book Will Make You Money written by Jim F. Kukral and published by John Wiley & Sons. This book was released on 2010-07-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.

Author : Michael Greene
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781505636208
Total Pages : 30 pages
Book Rating : 4.05/5 ( download)

DOWNLOAD NOW!

Download or read book How To Make Money Using Google Advertising written by Michael Greene and published by Createspace Independent Publishing Platform. This book was released on 2014-12-23 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are You New To Google Advertising? Do You Want A Simple Guide To Get You Started Immediately? If so, this book will show you exactly how to get started. You'll Soon Find Out:- How To Get Started With Google Advertising - How To Use Google Adsense, Adwords, AND Make Money! - The Secrets SEO Masters Use To Improve Website Visability - The Words That You NEED To Use To Get Recognized - Things You Must Avoid (Or You'll Risk Getting Kicked-Off Google) - The Best Way To Find A Profitable Niche For Making Money! - And Much, Much More! Think Of How Rewarding It Will Feel To Finally Understand Google Advertising...

Author : April Cox
Publisher :
ISBN 13 : 9781737557012
Total Pages : pages
Book Rating : 4.10/5 ( download)

DOWNLOAD NOW!

Download or read book Self-Publishing Made Simple written by April Cox and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Jamie Turner
Publisher : FT Press
ISBN 13 : 9780132173001
Total Pages : 304 pages
Book Rating : 4.0X/5 ( download)

DOWNLOAD NOW!

Download or read book How to Make Money with Social Media written by Jamie Turner and published by FT Press. This book was released on 2010-09-20 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk. Turner and Shah present comprehensive and realistic coverage of these and many other key topics: What social media is not, why your first campaign failed, and what to do differently next time How to think about social media, plan effectively, and set yourself up for success How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them How to measure brand sentiment, target market engagement, and return on investment How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns

Author : Barry Maher
Publisher : Barry Maher
ISBN 13 : 0978732111
Total Pages : 299 pages
Book Rating : 4.10/5 ( download)

DOWNLOAD NOW!

Download or read book Getting the Most from Your Yellow Pages Advertising written by Barry Maher and published by Barry Maher. This book was released on 2006-07-25 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The completely revised and updated third edtion of the classic "bible on how to advertise in the Yellow Pages." The best and latest answers to all the questions telephone directory advertisers advertisers ask; and to those they never ask but should. As TIME said, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective yellow pages advertising possible."How much should you be spending? In which directories? What kind of ads should you have and how big should those ads be? In what headings? How can you save money without hurting response? How important are Internet Yellow Pages and local search engines? Plus Maher provides a step by step program for designing ads that get the call. Even when surrounded by pages of other ads all selling the same thing.

Author : Bill Glazer
Publisher : Morgan James Publishing
ISBN 13 : 0982379390
Total Pages : 269 pages
Book Rating : 4.94/5 ( download)

DOWNLOAD NOW!

Download or read book Outrageous Advertising That's Outrageously Successful written by Bill Glazer and published by Morgan James Publishing. This book was released on 2009-05-01 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The legendary marketing consultant shares the secret to getting the most out of your advertising—by being outrageous—in this classic small business guide. When a sprinkler malfunctioned at his Baltimore menswear store, Bill Glazer could have done the normal thing and sold the wet merchandise to a Jobber—a business that buys damaged goods in bulk. Instead, he did something OUTRAGEOUS: he created an out-of-the-box ad campaign that resulted in far better returns. And it was easy. In this classic guide to small business advertising, Bill teaches readers the secrets to advertising that actually works. Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting noticed in ways that increase your sales!