How To Launch A Brand 2nd Edition

Author : Fabian Geyrhalter
Publisher :
ISBN 13 : 9780989646130
Total Pages : 122 pages
Book Rating : 4.30/5 ( download)

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Download or read book How to Launch a Brand (2nd Edition) written by Fabian Geyrhalter and published by . This book was released on 2015-12 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will guide you through the steps necessary to build a brand from the ground up. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.

Author : Fabian Geyrhalter
Publisher :
ISBN 13 : 9780989646161
Total Pages : 122 pages
Book Rating : 4.65/5 ( download)

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Download or read book How to Launch a Brand Ed. 2 (Trade Edition) written by Fabian Geyrhalter and published by . This book was released on 2016-11-17 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Comprehensive Guide to Launching a Brand: from Positioning to Naming and Brand Identity. In this revised and expanded second edition of the book we share expert insights based on nearly two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. Each of the four key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make key branding decisions along the way.

Author : Amy Will
Publisher : John Wiley & Sons
ISBN 13 : 1119748038
Total Pages : 391 pages
Book Rating : 4.38/5 ( download)

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Download or read book Launching & Building a Brand For Dummies written by Amy Will and published by John Wiley & Sons. This book was released on 2022-01-06 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.

Author : T. Moilanen
Publisher : Springer
ISBN 13 : 0230584594
Total Pages : 202 pages
Book Rating : 4.94/5 ( download)

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Download or read book How to Brand Nations, Cities and Destinations written by T. Moilanen and published by Springer. This book was released on 2008-12-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

Author : Erik Deckers
Publisher : Que Publishing
ISBN 13 : 0134834895
Total Pages : 494 pages
Book Rating : 4.94/5 ( download)

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Download or read book Branding Yourself written by Erik Deckers and published by Que Publishing. This book was released on 2017-10-09 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to and networking to advance your career, grow your business, and land new job opportunities. From LinkedIn to Facebook, now including Instagram and SnapChat, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships...demonstrate that you are the best solution to employers’ or partners’ toughest problems...become a recognized thought leader...and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career! Discover how to: Choose today’s best social media tools for your personal goals Build an authentic storyline and online identity that gets you the right opportunities Make the most of Facebook, LinkedIn, and Twitter–and leverage new platforms like Snapchat and Instagram Build connections and prove expertise by sharing video on YouTube and Vimeo Find yourself on search engines and then optimize your personal online presence Promote your events, accomplishments, victories...and even defeats and lessons learned Integrate online and offline networking to get more from both Reach people with hiring authority and budgets on LinkedIn Use Twitter to share the ideas and passions that make you uniquely valuable Avoid “killer” social networking mistakes Leverage your online expert status to become a published author or public speaker Measure the success of your social media branding Get new projects or jobs through your online friends and followers

Author : G. Michael Maddock
Publisher : John Wiley & Sons
ISBN 13 : 0470643595
Total Pages : 240 pages
Book Rating : 4.94/5 ( download)

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Download or read book Brand New written by G. Michael Maddock and published by John Wiley & Sons. This book was released on 2011-05-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly focused, highly entertaining book have nailed the issue perfectly when it comes to successfully introducing anything new. Research shows people like new products and services. Indeed they go out of their way to try to find them. Yet companies are truly terrible at providing new products and services that meet these customers’ needs. Why are companies so bad at giving customers what they want? Because they lack a simple proven process that makes sure innovation occurs efficiently time after time. No one knows this better than Mike Maddock and his team at Maddock Douglas, the Agency of Innovation,™ which has worked closely with more than a quarter of Fortune 100. To solve the innovation paradox, Maddock explains the process his team has used to help the world’s best companies and shows you how to Find needs and opportunity in the marketplace Come up with significant market insights Create compelling communication (using the actual words your customers use) to convince people to try your new creation What has worked for some of the world’s most successful companies, when it comes to innovation, will work for you. Start putting the lessons of Brand New to work for you…before the competition does.

Author : Alycia Perry
Publisher : McGraw Hill Professional
ISBN 13 : 9780071393096
Total Pages : 244 pages
Book Rating : 4.99/5 ( download)

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Download or read book Before the Brand written by Alycia Perry and published by McGraw Hill Professional. This book was released on 2003 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book schools businesspeople in the ABCs of traditional identity branding and describes successful long-term strategies for creating or refocusing brand identities for all types of products and services.

Author : S. Gunelius
Publisher : Springer
ISBN 13 : 0230239587
Total Pages : 188 pages
Book Rating : 4.86/5 ( download)

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Download or read book Building Brand Value the Playboy Way written by S. Gunelius and published by Springer. This book was released on 2016-02-17 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

Author : Finien
Publisher :
ISBN 13 : 9780989646123
Total Pages : pages
Book Rating : 4.22/5 ( download)

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Download or read book How to Launch a Brand written by Finien and published by . This book was released on 2014-11-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Comprehensive Guide to Launching a Brand: from Brand Strategy to Naming and Identity Design. In this book we share expert insights based on over a decade of professional experience transforming new product and service companies from ideation phases to tangible brand realities. Each of the five key phases of launching a brand are broken down into practical guidelines designed to help you make key decisions along the way and understand the 'why' behind the 'how.'

Author : Susan Chritton
Publisher : John Wiley & Sons
ISBN 13 : 1118238184
Total Pages : 361 pages
Book Rating : 4.89/5 ( download)

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Download or read book Personal Branding For Dummies written by Susan Chritton and published by John Wiley & Sons. This book was released on 2012-05-08 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more. Tips on utilizing Social Media to showcase your personal brand How personal branding can help advance your career Guidance on creating a clear and concise image With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>