How Asian Brands Soar 4

Author : Myung-Soo Lee
Publisher : Independently Published
ISBN 13 : 9781093663808
Total Pages : 366 pages
Book Rating : 4.04/5 ( download)

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Download or read book How Asian Brands Soar 4 written by Myung-Soo Lee and published by Independently Published. This book was released on 2019-04-12 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: So many changes are happening and coming in Asia. A small start-up, locally founded in Malaysia became a very successful brand in Asia. The small start-up battled against one of the most powerful companies in the category of business. At the beginning of its business, the small company was in a much worse situation compared to the established market leaders such as Uber in almost every aspect of business infrastructure, resources, and competencies. This is the story of Grab in the ride-hailing business in Asia. How was the small start-up able to grab the hearts of Asian consumers and transform itself into such a powerful brand within the short period of 5 to 6 years?Some spectacular news have also appeared in the automobile industry. Geely, a company which once produced refrigerators, scooters, and auto-bicycle wheels, became one of the three biggest car makers in China. The company, now called Geely Group, has owned the Swedish passenger car maker Volvo Cars since 2010 and became the biggest shareholder of Mercedes-Benz by owning 9.7% of its stocks. This kind of incredible transformation from a poor-quality or mediocre brand into a high-quality, top-selling brand is occurring all over Asia and will soon bring significant changes to the West and other countries.In addition to Grab in ASEAN and Geely in China, many other brands have been rising as incredibly successful brands all across Asia. The list may include Bluehole, Ctrip, Sony, Indomie, bKash, Patanjali, Traveloka, WeChat, and Maxim Group. All of these Asian brands achieved great success or re-created themselves as new leaders while many others struggled or failed under the fast-changing, turbulent environment. How were they able to take a quantum leap in terms of brand value by transforming their humble origins or crises into great opportunities and explosive successes? How did they achieve spectacular success in their areas of businesses by occupying a special place in the heart of consumers?The main purpose of this book series is to help you clearly understand how these Asian brands became incredibly successful in such a short period of time. Behind each case is a story that details the business's challenging yet exciting journey to becoming extraordinarily successful. The success stories of these Asian brands seem mysterious to many people. However, revisiting these companies' milestones and strategies may open the door to solving the seeming mysteries and give you valuable insight and break-through thinking for your own career and business. We hope you can learn how they turned their humble starts or mediocrity into great successes in the fast-changing, turbulent times, and then apply what you learn into your career and business to control your destiny in the age of rapid technological progress and great opportunity.

Author : Chung Koo Kim
Publisher :
ISBN 13 : 9788996730842
Total Pages : 204 pages
Book Rating : 4.4X/5 ( download)

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Download or read book How Asian Brands Soar written by Chung Koo Kim and published by . This book was released on 2016 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Myung-Soo Lee
Publisher :
ISBN 13 : 9781977027740
Total Pages : 218 pages
Book Rating : 4.41/5 ( download)

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Download or read book How Asian Brands Soar written by Myung-Soo Lee and published by . This book was released on 2016-03-30 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asian products and brands have recently become very popular all throughout the world and impacted people globally. The stories of Asian companies such as Chinese Xiaomi and Alibaba, Korean Samsung and LG, and Japanese Softbank and Uniqlo are featured by global media such as Bloomberg Businessweek and Fortune. Even some small and medium-sized Asian brands are impressing people around the world. For example, The Ocean Park Hong Kong, Banyan Tree Holdings, and Line Corporation are establishing their leadership in each category of the global market. The recent Asian surge is not limited to the commercial fields above. The sensationalstory about Google's DeepMind Challenge Match between AI Alphago and Lee Sedol, a historic man versus machine match, has been making waves. These Asian cultures and performers have marveled global audiences and caused them to look on in aweand surprise.Many people wonder how such Asian companies and cultural brands, which were not appreciated to this degree just years ago, became incredibly successful in such a short period of time.This book highlights the success stories of the top Asian cases that were chosen among about 50 group contestants in a recent competition, World Asian Case Competition 2015. The top selected cases, combined together, feature how Asiancompanies and leaders overcame difficulties and crises, and soared in a short span of time. The top cases turned out to be a collection of fascinating stories about the recent surge of Asian products and cultures on the stage of the world market. These cases highlight Asian leaders' passions and breakthrough strategies as they turned their small starts or mediocre conditions into explosive successes even during crises and within a short period of time. The new success stories of Asian brands can reveal invaluable treasures to those who seek a turning point for their businesses or careers. The stories will give you helpful insights and lessons on how you can prepare your own businesses or careers to soar like eagles.

Author : Myung-Soo Lee
Publisher :
ISBN 13 : 9781980699811
Total Pages : 303 pages
Book Rating : 4.1X/5 ( download)

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Download or read book How Asian Brands Soar 3 written by Myung-Soo Lee and published by . This book was released on 2018-03-31 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: How many of the following names or companies have you heard about? Huawei, DJI, CJ, Innisfree, Chow Tai Fook Jewellery, China Mengniu Dairy, Haier, Filip+Inna, and PT XL Axiata? Some names might sound familiar to you, but others may not. Interestingly, there is one common quality shared by these names; they all soared with wings like eagles while many others struggled or failed under the recent fast-changing, turbulent environment. They have achieved a quantum leap in terms of brand value by transforming their humble origins or crises into great opportunities and explosive successes. These Asian companies and brands have marveled global audiences and caused them to look on in awe and surprise. Like many other people, you might be curious how such Asian companies and brands, which were not appreciated this much five to ten years ago, became incredibly successful in such a short period of time. You may want to learn how they made such great successes so fast, and then apply it into your career and business to control your destiny in the age of the fourth industrial revolution. This book highlights the success stories of the top Asian cases that were chosen as Top 10 winners among a great number of competitive group contestants in a recent competition, the World Asian Case Competition (WACC) 2017. The top selected cases, combined together, feature how Asian companies and leaders overcame difficulties and crises, and soared in a short span of time. The top cases turned out to be a collection of fascinating stories about the recent surge of Asian products and cultures on the stage of the world market. These top 10 cases highlight Asian leaders' passions and breakthrough strategies as they turned their small starts or mediocre conditions into explosive successes even during crises and within a short period of time. The new success stories of Asian brands will reveal invaluable treasures particularly to those who seek a turning point for their businesses or careers. We believe that the stories will give you helpful insights and lessons on how you can prepare your own businesses or careers to soar like eagles.

Author : Myung-Soo Lee
Publisher :
ISBN 13 :
Total Pages : 358 pages
Book Rating : 4.19/5 ( download)

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Download or read book How Asian Brands Soar 5 written by Myung-Soo Lee and published by . This book was released on 2020-04-13 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: How many of the following names or companies have you heard about? Sea, Pathao, Shiseido, Tik Tok, OYO Room, Kweichow Moutai, Bytedance, Foxconn, Delfi Limited, and Vipkid? Some names might sound familiar to you, but others may not. There are all different in terms of origin, area of focus, style of business, etc. Interestingly, however, there is one thing in common: They all started as a small, unknown start-up or venture project in Asia, but they achieved a phenomenal success by transforming their humble origins, misfortune, or hardship into great opportunities and explosive fortune. Most importantly, they achieved spectacular success by occupying a special place in the hearts of consumer in their respective business area. Each brand or company contains an extraordinary story in their journey to becoming incredibly successful.You may be curious how such Asian brands and companies, some of which were not known so just 3 to 5 years ago, become incredibly successful in such a short period of time. How did these incredible brands soar with wings like eagles against all difficulties while many others struggled or failed under the fast-changing, turbulent environment? How were they able to take a quantum leap in terms of brand value by transforming their humble origins or crises into great opportunities and explosive successes? How did they achieve spectacular success in their areas of businesses by occupying a special place in the heart of consumers?The main purpose of this book series is to help you clearly understand how these Asian brands became incredibly successful in such a short period of time. Behind each case is a story that details the business's challenging yet exciting journey to becoming extraordinarily successful. The success stories of these Asian brands seem mysterious to many people. However, revisiting these companies' milestones and strategies may open the door to solving the seeming mysteries and give you valuable insight and break-through thinking for your own career and business. We hope you can learn how they turned their humble starts or mediocrity into great successes in the fast-changing, turbulent times, and then apply what you learn into your career and business to control your destiny in the age of rapid technological progress and great opportunity.

Author : You-il Lee
Publisher : Routledge
ISBN 13 : 135134823X
Total Pages : 120 pages
Book Rating : 4.32/5 ( download)

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Download or read book The Korean Economy written by You-il Lee and published by Routledge. This book was released on 2019-05-01 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Korean Economy: From Growth to Maturity takes an in-depth, amalgamated look at the evolution of Korea’s globalization drive from the early 2000s (Kim Dae-jung regime, 1998–2003) to the present period (Park Geun-hye, 2013–2017). The book discusses the role of foreign companies on the sustainability of Korea’s economic growth, the relationship between the chaebol and the MNCs, the evolution of Korea's nation brand, and the role of the state in Korea’s new economic trajectory (globalization) since the 2000s. With data collected from fieldwork, the book provides both empirical and qualitative insights (economic, socio-cultural and political economic analysis) into the Korean political economy and would be a very useful reference to other emerging economies experiencing similar globalization paths.

Author : Joshua Kurlantzick
Publisher : Oxford University Press
ISBN 13 : 0197515789
Total Pages : 561 pages
Book Rating : 4.85/5 ( download)

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Download or read book Beijing's Global Media Offensive written by Joshua Kurlantzick and published by Oxford University Press. This book was released on 2022-11-08 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: A major analysis of how China is attempting to become a media and information superpower around the world, seeking to shape the politics, local media, and information environments of both East Asia and the World. Since China's ascendancy toward major-power status began in the 1990s, many observers have focused on its economic growth and expanding military. China's ability was limited in projecting power over information and media and the infrastructure through which information flows. That has begun to change. Beijing's state-backed media, which once seemed incapable having a significant effect globally, has been overhauled and expanded. At a time when many democracies' media outlets are consolidating due to financial pressures, China's biggest state media outlets, like the newswire Xinhua, are modernizing, professionalizing, and expanding in attempt to reach an international audience. Overseas, Beijing also attempts to impact local media, civil society, and politics by having Chinese firms or individuals with close links buy up local media outlets, by signing content-sharing deals with local media, by expanding China's social media giants, and by controlling the wireless and wired technology through which information now flows, among other efforts. In Beijing's Global Media Offensive--a major analysis of how China is attempting to build a media and information superpower around the world, and how this media power integrates with other forms of Chinese influence--Joshua Kurlantzick focuses on how all of this is playing out in both China's immediate neighborhood--Southeast Asia, Taiwan, Australia, and New Zealand--and also in the United States and many other parts of the world. He traces the ways in which China is trying to build an information and influence superpower, but also critically examines the new conventional wisdom that Beijing has enjoyed great success with these efforts. While China has worked hard to build a global media and information superpower, it often has failed to reap gains from its efforts, and has undermined itself with overly assertive, alienating diplomacy. Still, Kurlantzick contends, China's media, information and political influence campaigns will continue to expand and adapt, helping Beijing exports its political model and protect the ruling Party, and potentially damaging press freedoms, human rights, and democracy abroad. An authoritative account of how this sophisticated and multi-pronged campaign is unfolding, Beijing's Global Media Offensive provides a new window into China's attempts to make itself an information superpower.

Author : K Kesavapany
Publisher : Institute of Southeast Asian Studies
ISBN 13 : 9812307990
Total Pages : 748 pages
Book Rating : 4.96/5 ( download)

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Download or read book Rising India and Indian Communities in East Asia written by K Kesavapany and published by Institute of Southeast Asian Studies. This book was released on 2008 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume containing thirty-five chapters focuses on three main contemporary issues: the phenomenon of "new Indians" in the past five decades, the impact of rising India on settled Indian communities, and the recent migrants. By examining these interrelated aspects, this study seeks to address questions like: what does "Rising India" mean to Indian communities in East Asia? How are members of Indian communities responding to India's rise? Will India pay greater attention to people of ...

Author : Kevin McCann
Publisher : Sterling Publishing Company, Inc.
ISBN 13 : 9781402721342
Total Pages : 820 pages
Book Rating : 4.4X/5 ( download)

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Download or read book The 21st Century Crossword Puzzle Dictionary written by Kevin McCann and published by Sterling Publishing Company, Inc.. This book was released on 2009 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, a crossword dictionary with all the words solvers need--and none of the ones they don't! When it comes to puzzle dictionaries, it's the "quality" of what's inside that counts. To make the dictionary even easier to use, the most popular answers stand out in easy-to-see red, while charts highlight frequently sought-after information such as Oscar winners and Popes' names. Crossword fans will keep this right next to their favorite puzzles!

Author : Yunsong Chen
Publisher : Routledge
ISBN 13 : 1000412342
Total Pages : 272 pages
Book Rating : 4.45/5 ( download)

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Download or read book Understanding China through Big Data written by Yunsong Chen and published by Routledge. This book was released on 2021-07-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chen, He and Yan present a range of applications of multiple-source big data to core areas of contemporary sociology, demonstrating how a theory-guided approach to macrosociology can help to understand social change in China, especially where traditional approaches are limited by constrained and biased data. In each chapter of the book, the authors highlight an application of theory-guided macrosociology that has the potential to reinvigorate an ambitious, open-minded and bold approach to sociological research. These include social stratification, social networks, medical care, and online behaviours among many others. This research approach focuses on macro-level social process and phenomena by using quantitative models to statistically test for associations and causalities suggested by a clearly hypothesised social theory. By deploying theory-oriented macrosociology where it can best assure macro-level robustness and reliability, big data applications can be more relevant to and guided by social theory. An essential read for sociologists with an interest in quantitative and macro-scale research methods, which also provides fascinating insights into Chinese society as a demonstration of the utility of its methodology.