History And Future Of Mass Media

Author : David Demers
Publisher : Hampton Press (NJ)
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.20/5 ( download)

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Download or read book History and Future of Mass Media written by David Demers and published by Hampton Press (NJ). This book was released on 2007 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that the no-Marxists mostly have it wrong. Although corporate media are structurally organized to maximize profits and produce content that generally helps elites achieve their goals, this does not mean corporate media have less capacity to facilitate social change than entrepreneurial or other forms of media. In fact, historical evidence and comparative critical studies presented in this book show that mass media become more, not less, critical of dominant power groups, institutions and value systems as they become more "corporatized."This proposition is part of a larger theoretical model that integrates the role of both social structure and human agency in explaining the persistence of modern capitalism. The structural part of the theory also enables scholars to make predictions about the future of mass media, including the ideas that the Internet is "stealing" some of the mediating power of traditional mass media, and the market power of global media will grow in absolute terms but will shrink in relative terms because of increasing competition from new and traditional media.

Author : Won Ho Chang
Publisher : Wiley-Blackwell
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.31/5 ( download)

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Download or read book Mass Media in China written by Won Ho Chang and published by Wiley-Blackwell. This book was released on 1989 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Michael A. Noll
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 074257928X
Total Pages : 213 pages
Book Rating : 4.86/5 ( download)

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Download or read book The Evolution of Media written by Michael A. Noll and published by Rowman & Littlefield Publishers. This book was released on 2006-12-19 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media_radio, television, and print_and interpersonal media_telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.

Author : Irving Fang
Publisher : Taylor & Francis
ISBN 13 : 113604681X
Total Pages : 348 pages
Book Rating : 4.10/5 ( download)

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Download or read book A History of Mass Communication written by Irving Fang and published by Taylor & Francis. This book was released on 1997-02-27 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exciting new text traces the common themes in the long and complex history of mass communication. It shows how the means of communicating grew out of their eras, how they developed, how they influenced the societies of those eras, and how they have continued to exert their influence upon subsequent generations. The book is divided into six periods which are identified as 'Information Revolutions' writing, printing, mass media, entertainment, the 'toolshed' (which we call 'home' now), and the Information Highway. In looking at the ways in which the tools of communication have influenced and been influenced by social change, A History of Mass Communication provides students of media and journalism with a strong sense of the way their chosen field affects how society functions. Providing a broad-based approach to media history, Dr. Fang encourages the reader to take a careful look at where our culture is headed through the tools we use to communicate with one another. A History of Mass Communication is not only the most current text on communication history, but also an invaluable resource for anyone interested in how methods of communication affect society.

Author : Joanna Zylinska
Publisher : MIT Press
ISBN 13 : 1913380130
Total Pages : 506 pages
Book Rating : 4.37/5 ( download)

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Download or read book The Future of Media written by Joanna Zylinska and published by MIT Press. This book was released on 2022-03-22 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: An investigation of the future of various media industries and technologies that considers how media shape our future. How do we combat post-truth in the news? Are social media influencers the journalists of today? What is it like to live in a smart city? Does AI really change "everything"? The Future of Media investigates the future of media industries and technologies (journalism, TV, film, photography, radio, publishing, social media), while exploring how media shape our future—on a political, economic, cultural and individual level. Issues of diversity, media reform, labour, activism and art take the discussion into a wider social context. Through this, the book celebrates the importance and vitality of media in the modern world. The Future of Media is also an experiment in collaborative modes of thinking and working. Co-authored by theorists and practitioners from one of the world’s most established media departments, it offers a radical, creative and critical take on media industries—and on world affairs.

Author : Margaret A. Blanchard
Publisher : Routledge
ISBN 13 : 1135917493
Total Pages : 2118 pages
Book Rating : 4.94/5 ( download)

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Download or read book History of the Mass Media in the United States written by Margaret A. Blanchard and published by Routledge. This book was released on 2013-12-19 with total page 2118 pages. Available in PDF, EPUB and Kindle. Book excerpt: The influence of the mass media on American history has been overwhelming. History of the Mass Media in the United States examines the ways in which the media both affects, and is affected by, U.S. society. From 1690, when the first American newspaper was founded, to 1995, this encyclopedia covers more than 300 years of mass media history. History of Mass Media in the United States contains more than 475 alphabetically arranged entries covering subjects ranging from key areas of newspaper history to broader topics such as media coverage of wars, major conflicts over press freedom, court cases and legislation, and the concerns and representation of ethnic and special interest groups. The editor and the 200 scholarly contributors to this work have taken particular care to examine the technological, legal, legislative, economic, and political developments that have affected the American media.

Author : David W. Park
Publisher : Digital Formations
ISBN 13 : 9781433114410
Total Pages : 0 pages
Book Rating : 4.10/5 ( download)

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Download or read book The Long History of New Media written by David W. Park and published by Digital Formations. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the role of history in the study of new media and of newness itself, discussing how the 'new' in new media must be understood to be historically constructed. Furthermore, the new is constructed with an eye on the future, or more correctly, an eye on what we think the future will be. Chapters by eminent scholars address the connection between historical consideration and new media. Some assess the historical descriptions of the development of new media; others hinge on the issue of newness as it relates to existing practices in media history. Remaining essays address the shifting patterns of storage at work in media inscription, as they relate to the practice of history, and to the past and contemporary cultural formations. Together they offer a ground-breaking assessment of the long history of new media, clearly recognizing that the new media of today will be the traditional media of tomorrow, and that an emphasis on the history of the future sheds light on what this newness can be said to represent.

Author : Erwin K. Thomas
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313075913
Total Pages : 211 pages
Book Rating : 4.19/5 ( download)

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Download or read book Mass Media in 2025 written by Erwin K. Thomas and published by Bloomsbury Publishing USA. This book was released on 2001-08-30 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: The future of mass media may appear unpredictable and too complex to fathom, but Mass Media in 2025 takes a scholarly, theoretical approach to identifying trends and explaining their possibilities. Noted contributors approach a variety of media with a solid grounding in the history of each, and an eye for which may be vulnerable and which may thrive in the new technological age. Trends such as interactivity and niche building will affect everything from the newspaper to public relations, and this collection of essays provides a fascinating guide to where the next decades may take us. Regardless of the visual, aural, or printed form, Mass Media in 2025 illustrates the degree to which older media will have to incorporate the level of interaction and specialization offered by newer media if they are to survive. These effects can already be seen in the proliferation of television channels, in the ironic bent of advertising, in the rise of infotainment in news organizations. This book shows not only how all of this has come to be, but also, more importantly, where it will go.

Author : Bill Kovarik
Publisher : Bloomsbury Publishing USA
ISBN 13 : 144118550X
Total Pages : 385 pages
Book Rating : 4.01/5 ( download)

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Download or read book Revolutions in Communication written by Bill Kovarik and published by Bloomsbury Publishing USA. This book was released on 2015-08-27 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of the Information Age, the fall of the traditional media, and the bewildering explosion of personal information services are all connected to the historical chain of communications' revolutions. We need to understand these revolutions because they influence our present and future as much as any other trend in history. And we need to understand them not simply on a national basis - an unstable foundation for history in any event - but rather as part of the emergent global communications network. Unlike most of the current texts in the field, Revolutions in Communication is an up-to-date resource, expanding upon contemporary scholarship. It provides students and teachers with detailed sidebars about key figures, technical innovations, global trends, and social movements, as well as supplemental reading materials, and a fully supportive companion website. Revolutions in Communication is an authoritative introduction to the history of all branches of media.

Author : W. Russell Neuman
Publisher : Cambridge University Press
ISBN 13 : 9780521424042
Total Pages : 224 pages
Book Rating : 4.46/5 ( download)

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Download or read book The Future of the Mass Audience written by W. Russell Neuman and published by Cambridge University Press. This book was released on 1991-11-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication.