Harley Davidson Motorcycles

Author : Tod Rafferty
Publisher : Crestline
ISBN 13 : 0760303266
Total Pages : 168 pages
Book Rating : 4.69/5 ( download)

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Download or read book The Complete Harley-Davidson written by Tod Rafferty and published by Crestline. This book was released on 1997 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arranged chronologically, presents a history of every major motorcycle model produced by the legendary company since 1903.

Author : Jesse Young
Publisher : Capstone Press
ISBN 13 : 9781560652243
Total Pages : 56 pages
Book Rating : 4.41/5 ( download)

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Download or read book Harley-Davidson Motorcycles written by Jesse Young and published by Capstone Press. This book was released on 1995 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gives a brief history before examining various models. Simple text col. photos. 11 yrs+

Author : Tod Rafferty
Publisher : Motorbooks International
ISBN 13 : 9780760311264
Total Pages : 360 pages
Book Rating : 4.69/5 ( download)

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Download or read book Illustrated Directory of Harley-Davidson Motorcycles written by Tod Rafferty and published by Motorbooks International. This book was released on 2001 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harley-Davidson motorcycles are true American icons, representing a brand of human expression unrivaled by just about any other vehicle. This impressive, compact volume describes in detail the developmental history and technical specifications of every Harley-Davidson production model from 1918 to present, as well as several custom creations. The book is generously illustrated with fantastic color photography capturing the spirit embodied by the motorcycles.

Author : Mitch Bergeron
Publisher : Motorbooks International
ISBN 13 : 0760361908
Total Pages : 293 pages
Book Rating : 4.00/5 ( download)

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Download or read book The Harley-Davidson Source Book written by Mitch Bergeron and published by Motorbooks International. This book was released on 2021-12-14 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Harley-Davidson Source Book is the ultimate curated survey of the ultimate motorcycle. It details the most significant designs and models throughout the Motor Company's history.

Author : Rich Teerlink
Publisher : Harvard Business Review Press
ISBN 13 : 1422160726
Total Pages : 300 pages
Book Rating : 4.25/5 ( download)

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Download or read book More Than a Motorcycle written by Rich Teerlink and published by Harvard Business Review Press. This book was released on 2000-09-18 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the late 1980s, Harley-Davidson beat back an assault by Japanese competitors and engineered a remarkable financial turnaround. But it subsequently faced an even more formidable challenge: maintaining and improving on its success in the absence of an external crisis. To answer this challenge, then-CEO Rich Teerlink, partnering with organizational consultant Lee Ozley, threw out the top-down strategies that had just saved the company and began building a different Harley-one that would be driven not by top management, but by employees at every level. What happened next is the stuff of turnaround legend. More Than a Motorcycle is the story behind the story of the purposeful transformation of an American icon, as told by the two individuals most deeply involved in that decade-long process. The book chronicles the victories and setbacks along Harley's difficult journey from a traditional "command-and-control" culture to an open, participative learning environment. Teerlink and Ozley deliver three fundamental messages: people are a company's only sustainable competitive advantage; there is no "quick fix" to effect lasting, beneficial organizational change; and leadership is not a person, but a process to which everyone must contribute. They provide practical, reality-tested prescriptions for critical tasks like developing employee alignment, building structures that support participation, and implementing effective reward programs. Finally, they draw lessons from the Harley experience-lessons about values, trust, and community-that apply broadly to any business. An against-the-odds story of a business road less traveled, this book encourages today's leaders to look around the next bend-and to give every employee a view of the road from the driver's seat.

Author : Greg Field
Publisher :
ISBN 13 : 9781610609487
Total Pages : 204 pages
Book Rating : 4.84/5 ( download)

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Download or read book Harley-Davidson Evolution Motorcycles written by Greg Field and published by . This book was released on 2001 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 : 9781435145306
Total Pages : 503 pages
Book Rating : 4.05/5 ( download)

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Download or read book Harley Davidson written by and published by . This book was released on 2013 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harley-Davidson is the king of motorcycles, the one every rider dreams of owning. This lavish volume with more than 20 foldouts celebrates the American company and its legendary models, from its first single-cylinder bike in 1903 to the modern, large V-twin series products. These V-twin engines have propelled families of Harley-Davidsons with prestigious names such as Electra Glide and Softail that continue to thrill cyclists. Every model has its own story, and the ones told here give a surprisingly human dimension to Harley-Davidsons, and also provide insight into their technical data."

Author : Jean Davidson
Publisher :
ISBN 13 : 9781610603997
Total Pages : 284 pages
Book Rating : 4.90/5 ( download)

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Download or read book Growing Up Harley-Davidson written by Jean Davidson and published by . This book was released on with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Motorcycles have been a way of life for Jean Davidson. Her grandfather was Walter Davidson, one of the four founders and the first president of Harley-Davidson. Her father was company vice president Gordon Davidson. And Jean herself was a Harley-Davidson dealer, rubbing elbows with all the Harleys and Davidsons as well as the Hell's Angels and Outlaws, famous racers, and Evel Knievel. This is the history of Harley-Davidson motorcycles no one else knew-until now! Here is the fairy-tale story of how four boys built their first motorcycle in a shed; how a slippery-handed maid stole all the company's earnings from the coffee can that served as their "bank"; and how a hermit uncle donated his life's savings to resurrect the company and set it on the path to becoming the world's most famous motorcycle maker. Here is the inside scoop on behind-the-boardroom-door politics and corporate battles, the unknown history of the first Knucklehead and Sportster, the secret friendship with arch-rival Indian motorcycles, and more. Here are family stories and rare photos from the family album that no one else has seen before.

Author : Hugo Wilson
Publisher : DK Publishing (Dorling Kindersley)
ISBN 13 : 9780789435064
Total Pages : 48 pages
Book Rating : 4.63/5 ( download)

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Download or read book Harley-Davidson written by Hugo Wilson and published by DK Publishing (Dorling Kindersley). This book was released on 1998 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring world-famous motorcycles from the 1900s to the present day, Harley- Davidson is the ideal pocket-sized guide for identifying these legendary bikes.

Author : Clyde Fessler
Publisher : Simon and Schuster
ISBN 13 : 1621534227
Total Pages : 128 pages
Book Rating : 4.28/5 ( download)

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Download or read book Rebuilding the Brand written by Clyde Fessler and published by Simon and Schuster. This book was released on 2013-10-08 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard—of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true. By the mid-1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom floor, struggling to assuage customers frustration. And today, Harley-Davidson is a model brand. Harley-Davidson isn't just a motorcycle company anymore. It is a community, a look, a source of self-expression, an all-American appeal for freedom—all expressed in one little logo. So, what happened? How did Harley manage to pull itself from the fire, brush itself off, and ride off into the sunset? The secret: branding. Histories will tell you how Harley-Davidson closed the quality gap between Hogs and the cheaper, faster, sleeker Japanese bikes; how Harley used Japanese manufacturing methods to increase its cash flow; how Harley clawed its way back from the brink of bankruptcy. All these aspects were important to Harley s rise from the ashes, no doubt, and as such are discussed in this book. But the true power of the big, beautiful, orange and black machine that is Harley-Davidson lies in its image, the Bar and Shield, the brand. Rebuilding the Brand: How Harley-Davidson Became King of the Road is the story of how a core group led a team of not only marketing folks but also employees, management, dealers, and vendors to rebuild the Harley-Davidson image. Told through the perspective of Clyde Fessler—who held several positions within Harley, from head of marketing services to VP of business development—Rebuilding the Brand provides dynamic branding information couched in an entertaining story. Fessler describes the methods used to create the iconic image Harley-Davidson enjoys today, methods that can be translated to nearly any industry, and explores the topics of brand experience, brand personality, brand extension, brand association, brand consistency, and brand welfare. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.