Guerrilla Marketing Research Marketing Research Techniques That Can Help Any Business Make More Money

Author : Robert J. Kaden
Publisher : Kogan Page Publishers
ISBN 13 : 0749458461
Total Pages : 368 pages
Book Rating : 4.61/5 ( download)

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Download or read book More Guerrilla Marketing Research written by Robert J. Kaden and published by Kogan Page Publishers. This book was released on 2009-09-03 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: More Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. The new book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it, by asking the right questions, the right way, and effectively using the answers to make more money. Authored by Robert J.Kaden, Gerald Linda and Jay Conrad Levinson, More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research. This compelling book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur.

Author : Robert J. Kaden
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781533443151
Total Pages : 252 pages
Book Rating : 4.57/5 ( download)

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Download or read book Guerrilla Marketing Research written by Robert J. Kaden and published by Createspace Independent Publishing Platform. This book was released on 2006-10-02 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is This Book For You? "My business is slow and getting slower. I've tried a million ways to get new customers but I don't get any real results. I just don't understand why it's so hard to grow my business." Thousands of entrepreneurs and small businesses suffer from not understanding their customers. They don't what they are doing right that causes customers to come to them. And, importantly, they don't know why customers choose to shop a competitor instead. Essentially, they lack a clear understanding of the needs of their customers and prospects which, if exploited, would assuredly grow their business. Often ego or downright stubbornness prevents entrepreneurs or small-business executives from using market research. They think they know the needs of their customers better than the customers themselves. Frequently, they feel that marketing research is too expensive, complex or just won't provide new answers. As such, they plough blindly ahead, wasting money on dull or meaningless advertising, promotion or sales events or introducing irrelevant new products or services. They fail to understand that a small expenditure on marketing research could point them in the right direction. Market research is not a black box. It is not just for big companies. It can be used effectively and economically by any business or entrepreneur seeking to maximize the opportunities for success and minimize the costs of failures. Essentially, Guerrilla Marketing Research provides the hands on tools so that small and mid-size businesses can use marketing research to ensure success and prevent imminently preventable failures. Here's What It's About: Guerrilla Marketing Research-Marketing Research Techniques That Will Make Any Business More Money Guerrilla Marketing Research trades off the well-know Guerrilla Marketing franchise. It explains how to use market research as tool for more effectively developing marketing, sales promotion or new product endeavors. Importantly, it illustrates how big companies use market research to make money and how small companies can do the same at a fraction of the cost. In doing so, it explains to small and mid-size companies and entrepreneurs, and even larger businesses that don't employ market research professionals, how marketing research can add to their bottom line.

Author : Robert J Kaden
Publisher :
ISBN 13 : 9780749448998
Total Pages : 232 pages
Book Rating : 4.97/5 ( download)

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Download or read book Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money written by Robert J Kaden and published by . This book was released on with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Robert J Kaden
Publisher :
ISBN 13 : 9780749460723
Total Pages : pages
Book Rating : 4.25/5 ( download)

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Download or read book More Guerrilla Marketing Research written by Robert J Kaden and published by . This book was released on 2010-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Mishra, Pratika
Publisher : IGI Global
ISBN 13 : 1522560653
Total Pages : 312 pages
Book Rating : 4.54/5 ( download)

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Download or read book Application of Gaming in New Media Marketing written by Mishra, Pratika and published by IGI Global. This book was released on 2018-09-07 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming provides a highly pervasive and influential mode of offering new media communication to consumers that can be further improved by digital innovation. Application of Gaming in New Media Marketing is a collection of vital research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. Highlighting a range of topics including digital advertising, media planning, and social media marketing, this book is ideally designed for marketers, software developers, managers, business researchers, academicians, and graduate-level students seeking current research on new and innovative methods to reach and connect with audiences through games in a highly interactive, measurable, and focused way.

Author : Siddhartha Sarkar
Publisher : Universal-Publishers
ISBN 13 : 1627345914
Total Pages : 68 pages
Book Rating : 4.10/5 ( download)

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Download or read book International Journal of Cross-Cultural Studies written by Siddhartha Sarkar and published by Universal-Publishers. This book was released on 2016-02-16 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: CONTENTS 1. Evaluation of Municipal Managers' Roles in Strategic Implementation: A Study of Matatiele Municipality in South Africa by Samuel M. Lehanya et al. 2. Nexus of Trafficking and Migration Issues by Siddhartha Sarkar 3. Perceptions of Senior Staff on Empowerment Strategies in a Tertiary Institution in Ghana by Rosemond Boohene et al 4. Western Cinema and the Work of Empire: Turning the Spotlight on the Orient by Wincharles Coker 5. Babyfacedness: Sometimes a Plus Sometimes a Minus for Male Attractiveness Ratings by Don R. Osborn

Author : Jay Conrad Levinson
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 9780395502204
Total Pages : 212 pages
Book Rating : 4.09/5 ( download)

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Download or read book Guerrilla Marketing Attack written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1989 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.

Author : Pablo Perea
Publisher : Packt Publishing Ltd
ISBN 13 : 1787283593
Total Pages : 354 pages
Book Rating : 4.96/5 ( download)

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Download or read book UX Design for Mobile written by Pablo Perea and published by Packt Publishing Ltd. This book was released on 2017-07-28 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get proficient in building beautiful and appealing mobile interfaces (UI) with this complete mobile user experience (UX) design guide. About This Book Quickly explore innovative design solutions based on the real needs of your users. Create low and high fidelity prototypes using some of the best tools. Master a pragmatic design process to create successful products. Plan an app design from scratch to final test, with real users. Who This Book Is For This book is for designers, developers and product managers interested in creating successful apps. Readers will be provided with a process to produce, test and improve designs based on best practices. What You Will Learn Plan an app design from scratch to final test, with real users. Learn from leading companies and find working patterns. Apply best UX design practices to your design process. Create low and high fidelity prototypes using some of the best tools. Follow a step by step examples for Tumult Hype and Framer Studio. Test your designs with real users, early in the process. Integrate the UX Designer profile into a working team. In Detail User experience (UX) design provides techniques to analyze the real needs of your users and respond to them with products that are delightful to use. This requires you to think differently compared to traditional development processes, but also to act differently. In this book, you will be introduced to a pragmatic approach to exploring and creating mobile app solutions, reducing risks and saving time during their construction. This book will show you a working process to quickly iterate product ideas with low and high fidelity prototypes, based on professional tools from different software brands. You will be able to quickly test your ideas early in the process with the most adequate prototyping approach. You will understand the pros and cons of each approach, when you should use each of them, and what you can learn in each step of the testing process. You will also explore basic testing approaches and some more advanced techniques to connect and learn from your users. Each chapter will focus on one of the general steps needed to design a successful product according to the organization goals and the user needs. To achieve this, the book will provide detailed hands-on pragmatic techniques to design innovative and easy to use products. You will learn how to test your ideas in the early steps of the design process, picking up the best ideas that truly work with your users, rethinking those that need further refinement, and discarding those that don't work properly in tests made with real users. By the end of the book, you will learn how to start exploring and testing your design ideas, regardless the size of the design budget. Style and approach A quick and simple guide to design and test a mobile application from the UX design point of view

Author : Kirá?ová, Alžbeta
Publisher : IGI Global
ISBN 13 : 1522520171
Total Pages : 375 pages
Book Rating : 4.77/5 ( download)

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Download or read book Driving Tourism through Creative Destinations and Activities written by Kirá?ová, Alžbeta and published by IGI Global. This book was released on 2016-12-28 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism has become a booming industry within the last few decades, and with the help of many new unique destinations and activities, creative tourism will continue this upward trajectory for the foreseeable future. Tourism helps stimulate economies, decrease unemployment, promote cultural diversity, and is overall a positive impact on the world. Driving Tourism through Creative Destinations and Activities provides a comprehensive discussion on the most unique, emerging tourism topics and trends. Featuring engaging topics such as social networking, destination management organizations, tourists’ motivations, and service development, this publication is a pivotal resource of academic material for managers, practitioners, students, and researchers actively involved in the hospitality and tourism industry.

Author : Jay Conrad Levinson
Publisher : Morgan James Publishing
ISBN 13 : 161448015X
Total Pages : 207 pages
Book Rating : 4.50/5 ( download)

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Download or read book Guerrilla Marketing Job Escape Plan written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2011-08-01 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Escape your dead-end job with this take-no-prisoners guide to starting your own business featuring proven advice for every step of the journey. Yes, you can do this. You can quit your job, start a business, and never have to work for anybody else ever again. You can do this regardless of your age, your family situation, your education, where you live, and how much time and money you have. Guerrilla Marketing Job Escape Plan shows you how. This practical, no-nonsense guide will get you ready for the ten battles you must fight to make the leap, including: overcoming fear, finding the right idea for you, getting family to support you, picking the right strategy, starting your business with minimal financial or personal risk, getting the first profitable customer, building momentum, and leaving your job without burning any bridges. In addition to step-by-step guidance, over 150 entrepreneurs share their wisdom and insights. Plus, the book includes an exclusive password for you to take the Job Escape Challenge, including additional FREE resources to start a successful business and quit your job forever.