Graphic Design Reader

Author : Steven Heller
Publisher : Simon and Schuster
ISBN 13 : 1581159749
Total Pages : 450 pages
Book Rating : 4.45/5 ( download)

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Download or read book Graphic Design Reader written by Steven Heller and published by Simon and Schuster. This book was released on 2012-02-01 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the lost art of show-card writing and the tumultuous days of guerrilla magazine publishing to the latest in electronic leaflet design and hot magazine covers, acclaimed graphic designer and author Steven Heller provides dozens of stunning examples of how graphic design has transformed from a subset of pop culture to a cultural driving force on its own.

Author : Grace Lees-Maffei
Publisher : Bloomsbury Publishing
ISBN 13 : 0857858025
Total Pages : 248 pages
Book Rating : 4.23/5 ( download)

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Download or read book Reading Graphic Design in Cultural Context written by Grace Lees-Maffei and published by Bloomsbury Publishing. This book was released on 2019-02-07 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.

Author : Amy E. Arntson
Publisher :
ISBN 13 : 9781111354312
Total Pages : 242 pages
Book Rating : 4.16/5 ( download)

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Download or read book Graphic Design Basics written by Amy E. Arntson and published by . This book was released on 2012 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: GRAPHIC DESIGN BASICS, International Edition combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader’s interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links.

Author : Teal Triggs
Publisher : Bloomsbury Publishing
ISBN 13 : 1472536207
Total Pages : 1001 pages
Book Rating : 4.04/5 ( download)

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Download or read book The Graphic Design Reader written by Teal Triggs and published by Bloomsbury Publishing. This book was released on 2019-04-04 with total page 1001 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Graphic Design Reader brings together key readings in this ever-changing field to provide an essential resource for students, researchers and practitioners. Taking as its starting point an exploration of the way in which theory and practice and canons and anti-canons have operated within the discipline, the reader brings together writings by important international design critics, including Wendy Siuyi Wong, Dick Hebdige, April Greiman, and Victor Margolin. Extracts are structured into clear thematic sections addressing history; education and the profession; type and typography; critical writing and practice; political and social change; changing visual landscapes, and graphic design futures. Each section has a contextual introduction by the editors outlining key ideas and debates, as well as an annotated guide to further reading and a comprehensive bibliography. The Graphic Design Reader features original visual essays which provide a critical platform for understanding and interpreting graphic design practice, as well as a wealth of illustrations accompanying key historical and contemporary texts from the 1920s to the present day.

Author : David Raizman
Publisher : Bloomsbury Publishing
ISBN 13 : 1474299385
Total Pages : 305 pages
Book Rating : 4.81/5 ( download)

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Download or read book Reading Graphic Design History written by David Raizman and published by Bloomsbury Publishing. This book was released on 2020-12-10 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reading Graphic Design History uses a series of key artifacts from the history of print culture in light of their specific historical contexts. It encourages the reader to look carefully and critically at print advertising, illustration, posters, magazine art direction and typography, often addressing issues of class, race and gender. David Raizman's innovative approach intentionally challenges the canon of graphic design history and various traditional understandings of graphic design. He re-examines 'icons' of graphic design in light of their local contexts, avoiding generalisation to explore underlying attitudes about various social issues. He encourages new ways of reading graphic design that take into account a broader context for graphic design activity, rather than broad views that discourage the understanding of difference and the means by which graphic design communicates cultural values. With a foreword by Steven Heller.

Author : Gunnar Swanson
Publisher : Skyhorse Publishing Inc.
ISBN 13 : 9781581150636
Total Pages : 0 pages
Book Rating : 4.36/5 ( download)

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Download or read book Graphic Design & Reading written by Gunnar Swanson and published by Skyhorse Publishing Inc.. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this eclectic collection, thought-provoking essays from a wide range of perspectives explore the multifaceted interaction between graphic design and reading. The writings discuss various kinds of established reading patterns-from magazine browsing to online reading to contemplating a one-word poster. All of these settings for graphic design, and many more, offer springboards for investigating the complex relationship between typography and content-a fascinating exploration for graphic designers, teachers, and students.

Author : Steven Heller
Publisher : Simon and Schuster
ISBN 13 : 1621536912
Total Pages : 333 pages
Book Rating : 4.18/5 ( download)

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Download or read book Design School Reader written by Steven Heller and published by Simon and Schuster. This book was released on 2020-08-04 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Essential Collection of Essays and Musings on Graphic Design from One of the Field's Leading Educators In this wide-ranging compilation, art director, writer, and lecturer Steven Heller shares his passion for graphic design with readers, whom he invites to consider that design can be discerned in all things natural and manmade. Developed as content for a class devoted to reading, this collection is not overtly about conventional design, but about a variety of topics viewed through the lens of design. Offered as a primer for undergraduate and graduate students, Design School Reader presents more than forty essays on subjects such as: The role of design in politics Visual culture and the social impact of design Key moments in the history of typography Technological innovations The power of branding and logos Ethical considerations and dilemmas Important figures in the design world Divided into five parts—Design Language; Design Dialects; Politics, Ideology, Design; Business and Commerce; and Inspiration and Discoveries—each section features a collection of essays culled from Heller’s extensive publications from the past several decades. At the end of every essay, readers will find discussion points to prompt further lines of inquiry. As Heller notes, “The key is to read, discuss, and debate.” Students, aficionados, and anyone with a healthy curiosity will thoroughly enjoy this illuminating and thought-provoking assemblage of perspectives on the practice.

Author : Alex W. White
Publisher : Simon and Schuster
ISBN 13 : 1581157800
Total Pages : 224 pages
Book Rating : 4.02/5 ( download)

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Download or read book The Elements of Graphic Design written by Alex W. White and published by Simon and Schuster. This book was released on 2011-03-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Author : Elizabeth Resnick
Publisher : Bloomsbury Publishing
ISBN 13 : 1350026034
Total Pages : 497 pages
Book Rating : 4.32/5 ( download)

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Download or read book The Social Design Reader written by Elizabeth Resnick and published by Bloomsbury Publishing. This book was released on 2019-07-11 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Social Design Reader explores the ways in which design can be a catalyst for social change. Bringing together key texts of the last fifty years, editor Elizabeth Resnick traces the emergence of the notion of socially responsible design. This volume represents the authentic voices of the thinkers, writers and designers who are helping to build a 'canon' of informed literature which documents the development of the discipline. The Social Design Reader is divided into three parts. Section 1: Making a Stand includes an introduction to the term 'social design' and features papers which explore its historical underpinnings. Section 2: Creating the Future documents the emergence of social design as a concept, as a nascent field of study, and subsequently as a rapidly developing professional discipline, and Section 3: A Sea Change is made up of papers acknowledging social design as a firmly established practice. Contextualising section introductions are provided to aid readers in understanding the original source material, while summary boxes clearly articulate how each text fits with the larger milieu of social design theory, methods, and practice.

Author : Renée Stevens
Publisher : Rocky Nook, Inc.
ISBN 13 : 1681986000
Total Pages : 344 pages
Book Rating : 4.05/5 ( download)

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Download or read book Powered by Design written by Renée Stevens and published by Rocky Nook, Inc.. This book was released on 2020-03-20 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The design industry has evolved rapidly over the past decade. Effective and successful designers no longer need to just “make things,” they need to be curious thinkers who understand how to solve problems that have a true impact on the world we live in and how to show the power of designing for social good. Now more than ever, the graphic design industry needs a book that teaches the foundations and theories of design while simultaneously speaking to the topics of history, ethics, and accessibility in order to make designs that are the most effective for all people.

In Powered by Design, educator, designer, and public speaker Renee Stevens brings a truly up to date and thoughtful approach to an introduction to graphic design. As Assistant Professor at the S.I. Newhouse School of Communication at Syracuse University, Stevens created this book to be at home equally in academia and outside of the school setting. With a conversational and approachable tone, Stevens’ book is for anyone who wants to gain a more practical understanding of what graphic design is today, and the power and potential it has: from students to novice graphic designers to anyone who wants to build a solid foundation of design skills so that they can work more effectively with professional designers. Stevens covers topics such as:

• Choosing the right typeface

• Hierarchy and visual weight

• Creating design systems

• Balancing tension

• Visualizing data

• Understanding color and mood

• Defining a story structure

• User testing and critique

• Immersive design (designing for all the senses)

• Determining when a design is finished

• How to make a living with design

Woven throughout is the crucial idea that you must embrace empathy in everything you design in order to create work that is the most inclusive. Design has the power and potential to make real impact in our everyday lives, and this book will show you how to do that starting with your first design experience.