Google Analytics Demystified

Author : Joel Davis
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781532804311
Total Pages : 0 pages
Book Rating : 4.18/5 ( download)

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Download or read book Google Analytics Demystified written by Joel Davis and published by Createspace Independent Publishing Platform. This book was released on 2016-07-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition shows you how you can use Google Analytics to immediately make better informed and therefore more successful decisions. The third edition has been completely revised and updated to reflect today's Google Analytics features.

Author : Eric T. Peterson
Publisher : Bookrenter
ISBN 13 : 9780974358420
Total Pages : 256 pages
Book Rating : 4.28/5 ( download)

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Download or read book Web Analytics Demystified written by Eric T. Peterson and published by Bookrenter. This book was released on 2004 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Eric T. Peterson
Publisher : Bookrenter
ISBN 13 : 9780974358420
Total Pages : 256 pages
Book Rating : 4.28/5 ( download)

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Download or read book Web Analytics Demystified written by Eric T. Peterson and published by Bookrenter. This book was released on 2004 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Justin Cutroni
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449399592
Total Pages : 220 pages
Book Rating : 4.97/5 ( download)

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Download or read book Google Analytics written by Justin Cutroni and published by "O'Reilly Media, Inc.". This book was released on 2010-08-13 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years. Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team. Discover exactly how the Google Analytics system works Learn how to configure the system to measure data most relevant to your business goals Track online marketing activities, including cost-per-click ads, email, and internal campaigns Track events -- rather than page views -- on sites with features such as maps, embedded video, and widgets Configure Google Analytics to track enterprise data, including multiple domains Use advanced techniques such as custom variables and CRM integration

Author : Joel J. Davis
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781532861697
Total Pages : 210 pages
Book Rating : 4.99/5 ( download)

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Download or read book Pass the Google Analytics IQ Exam written by Joel J. Davis and published by Createspace Independent Publishing Platform. This book was released on 2016-06-04 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Note: Content confirmed current on July 20, 2016. Pass the Google Analytics IQ Exam is designed to prepare individuals seeking to obtain the Google Analytics IQ (GAIQ) Certification. The book covers the full range of material currently included in the GAIQ exam. Topics include: account structure, analytics terminology, attribution modeling, data collection/characteristics/management/reporting, filters, segments, multi-channel funnels, and more. Nearly 90 questions help you focus on the content most relevant to the current exam. Each question is accompanied by the correct answer, an explanation of the answer, and references to quickly improve comprehension, retention, and performance on the GAIQ exam. The book's extensive cross-reference system allows you to quickly see the relationship between the questions asked here and the questions asked on the GAIQ exam, maximizing your chance to pass the exam.

Author : Joel J. Davis
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781548048471
Total Pages : 438 pages
Book Rating : 4.7X/5 ( download)

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Download or read book Google Optimize Demystified written by Joel J. Davis and published by Createspace Independent Publishing Platform. This book was released on 2017-10-20 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive, step-by-step guide to Google's free website testing, optimization and personalization tool. Website experimentation is an important way to better understand your site visitors' preferences and behaviors and to dramatically improve your site's success. Experiments allow you to explore the impact of changes to site design or content so you can better see how even small modifications can lead to large differences in visitor response and outcomes. Google Optimize Demystified explains how to use Google Optimize to conduct website experiments that help you capitalize on current site strengths and minimize or eliminate current site weaknesses. Unfortunately, many site owners/managers are reluctant to experiment. This is due to the beliefs that experiments are: complicated and requite special expertise to plan, too expensive and disruptive, not relevant to my site's goals and objectives, and difficult to interpret, especially the statistics. Fortunately, Google Optimize eliminates all of these problems. Once you're familiar with Optimize, you'll be able to plan and deploy an experiment in about 10 minutes with no cumbersome HTML programming and without jeopardizing current site response. Additionally, Optimize presents results based on your existing metrics and business objectives to make it easy to see what you should do next to improve site success. The core of Google Optimize Demystified focuses on the three types of experiments you can conduct via Optimize: A/B, Redirect and Multivariate. Each type is explained via a case study and each step of the development and analysis process is explained clearly and concisely. But, the book goes beyond simply explaining how to plan, conduct and analyze an Optimize experiment. The book also provides clear and comprehensive discussions of additional topics that contribute to a broader range of planning and analysis options. All of these aspects of the book are illustrated in it's organization and approach. Google Optimize Demystified presents nine sections of content: Section I presents an overview of Google Optimize characteristics and benefits, explains the three types of experiments that can be conducted, describes the steps involved in planning an experiment and explains the characteristics of successful experiments. Section II discusses characteristics and application of regular expressions, goals, events, and segments as they apply to Optimize experiments. Section III discusses the steps you'll use to configure your Google Optimize account. Sections IV through VI each focus on a specific type of experiment. Each section consists of nine chapters that take you through step-by-step creation and interpretation of an A/B, multivariate, or redirect experiment, respectively. The Visual Editor is the free tool you will use to create your experimental variations. The chapters in Section VII explain the Editor's features and describe how to easily create experimental variations by editing text, images, links, and CSS. Targeting is how you specify an experiment's timing and participant characteristics. Section VIII provides a detailed, yet easy to follow discussion of the variations available within four commonly used targeting options: URL, Behavior, Geographic, and Technology. Section IX discusses an additional targeting option: Query parameter targeting. This approach is particularly useful when you are trying to optimize the landing page viewed when your external referral links are clicked. The chapters in this section show you how to add query strings to your referral links, how to target using query parameter information, and how to use this information to conduct a landing page optimization experiment.

Author : Daniel Waisberg
Publisher : John Wiley & Sons
ISBN 13 : 1119053137
Total Pages : 216 pages
Book Rating : 4.32/5 ( download)

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Download or read book Google Analytics Integrations written by Daniel Waisberg and published by John Wiley & Sons. This book was released on 2015-04-08 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a complete view of your customers and make your marketing analysis more meaningful How well do you really know your customers? Find out with the help of expert author Daniel Waisberg and Google Analytics Integrations. This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You’ll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior. Explains proven techniques and best practices for collecting clean and accurate information from the start Shows you how to import your organization’s marketing and customer data into Google Analytics Illustrates the importance of taking a holistic view of your customers and how this knowledge can transform your business Provides step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action Google Analytics Integration is your in-depth guide to improving your data integration, behavioral analysis, and ultimately, your bottom line.

Author : Brian Clifton
Publisher : John Wiley & Sons
ISBN 13 : 111823958X
Total Pages : 616 pages
Book Rating : 4.82/5 ( download)

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Download or read book Advanced Web Metrics with Google Analytics written by Brian Clifton and published by John Wiley & Sons. This book was released on 2012-03-30 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more. Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.

Author : Sebastian Tonkin
Publisher : John Wiley and Sons
ISBN 13 : 1118076702
Total Pages : 456 pages
Book Rating : 4.05/5 ( download)

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Download or read book Performance Marketing with Google Analytics written by Sebastian Tonkin and published by John Wiley and Sons. This book was released on 2011-01-21 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications. Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more Discusses how to communicate with a webmaster or developer to assist with installation Addresses Google's conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more Touches on brand tracking studies, usability research, competitive analysis, and statistical tools Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives. Foreword by Avinash Kaushik Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Author : Feras Alhlou
Publisher : John Wiley & Sons
ISBN 13 : 1119144019
Total Pages : 624 pages
Book Rating : 4.14/5 ( download)

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Download or read book Google Analytics Breakthrough written by Feras Alhlou and published by John Wiley & Sons. This book was released on 2016-09-06 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne – and a foreword by Avinash Kaushik – enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.