Go Figure New Directions In Advertising Rhetoric

Author : Edward F. McQuarrie
Publisher : M.E. Sharpe
ISBN 13 : 0765621339
Total Pages : 330 pages
Book Rating : 4.37/5 ( download)

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Download or read book Go Figure! New Directions in Advertising Rhetoric written by Edward F. McQuarrie and published by M.E. Sharpe. This book was released on 2008 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in Advertising Rhetoric" have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on this topic. The chapter authors all present previously unpublished concepts that represent advances beyond what is already known about advertising rhetoric. In the opening and closing chapters editors Ed McQuarrie and Barbara Phillips provide an integrative view of the current state of the art in advertising rhetoric

Author : Edward F. Mcquarrie
Publisher : M.E. Sharpe
ISBN 13 : 9788184050653
Total Pages : pages
Book Rating : 4.58/5 ( download)

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Download or read book Go Figure ! New Directions In Advertising Rhetoric written by Edward F. Mcquarrie and published by M.E. Sharpe. This book was released on 2010-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge work assembles the most current and authoritative new perspectives on the scholarship of advertising rhetoric, under the editorial direction of two respected figures in the field.

Author : Stacie Writes
Publisher : GRIN Verlag
ISBN 13 : 3668239428
Total Pages : 49 pages
Book Rating : 4.25/5 ( download)

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Download or read book Manipulation of society through advertising. Language manipulation mechanisms in advertisements written by Stacie Writes and published by GRIN Verlag. This book was released on 2016-06-13 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: -, , language: English, abstract: The diploma paper is a research of the written advertising from the linguistic and translation perspective. The aim of this paper is to point out the language manipulation mechanisms and the strategies of advertising translation. The Paper has the following structure: the annotations in the English and Romanian languages, the introduction, two chapters: a theoretical and a practical one, each one containing a conclusion, the general conclusions, the bibliography made up from 12 consulted books, 4 articles and 8 internet resources, consulted sites and the appendix. The paper presents the concept of manipulation through advertising, and namely the language manipulation mechanisms in advertisements, which are being presented by lexical features, which include weasel words and emotionally coloured words, by grammatical and syntactic features, which mostly relate to the way text is constructed and the intentional mistakes committed in advertising texts. We will see what the words that are frequently used in advertising are. The third aspect that represents language manipulation mechanisms is stylistic dimensions, which implies such stylistic devices as personification, metaphors, metonymy, synecdoche, puns, imperatives. We will find out to which stylistic devices, advertisers love to resort. Aside from this, we will discuss about translation strategies in advertising, which can be summarized to three main strategies: literal translation, free translation and idiomatic translations. We will also notice that the translation of advertising depends not only on cultural aspects. Many of authors that wrote about translation of advertising have different opinions upon how this topic should be approached. Based on the practical chapter we will try to find out what is more relevant and what wins over: to transmit the message accurately, or to create the effect. Based on things mentioned above, we will analyse what aspects of advertising attract people, creating the positive effect and what turn them away. All in all this diploma paper shows what vocabulary is used in advertising, what speech and how language is used in vocabulary. From the point of view of translation of advertising we will see whatever the foreign advertising prefer to translate the slogans word by word, or they prefer to make their own one, keeping only the general idea.

Author :
Publisher :
ISBN 13 :
Total Pages : 958 pages
Book Rating : 4.82/5 ( download)

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Download or read book International Journal of Advertising written by and published by . This book was released on 2009 with total page 958 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Jason Chambers
Publisher : University of Pennsylvania Press
ISBN 13 : 0812203852
Total Pages : 330 pages
Book Rating : 4.51/5 ( download)

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Download or read book Madison Avenue and the Color Line written by Jason Chambers and published by University of Pennsylvania Press. This book was released on 2011-08-24 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners. For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture. Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry.

Author : Christopher J. Carpenter
Publisher :
ISBN 13 :
Total Pages : 178 pages
Book Rating : 4.60/5 ( download)

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Download or read book A Spinozan Model of Persuasion written by Christopher J. Carpenter and published by . This book was released on 2010 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Publisher :
ISBN 13 :
Total Pages : 1118 pages
Book Rating : 4.36/5 ( download)

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Download or read book Choice written by and published by . This book was released on 2007-09 with total page 1118 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 :
Total Pages : 820 pages
Book Rating : 4.32/5 ( download)

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Download or read book Bibliographic Index written by and published by . This book was released on 2009 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Edward F. McQuarrie
Publisher : Edward Elgar Publishing
ISBN 13 : 1785365428
Total Pages : 288 pages
Book Rating : 4.23/5 ( download)

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Download or read book Visual Branding written by Edward F. McQuarrie and published by Edward Elgar Publishing. This book was released on 2016-12-30 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time.

Author : Bradford Vivian
Publisher : Penn State Press
ISBN 13 : 0271075007
Total Pages : 224 pages
Book Rating : 4.06/5 ( download)

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Download or read book Public Forgetting written by Bradford Vivian and published by Penn State Press. This book was released on 2015-10-13 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forgetting is usually juxtaposed with memory as its opposite in a negative way: it is seen as the loss of the ability to remember, or, ironically, as the inevitable process of distortion or dissolution that accompanies attempts to commemorate the past. The civic emphasis on the crucial importance of preserving lessons from the past to prevent us from repeating mistakes that led to violence and injustice, invoked most poignantly in the call of “Never again” from Holocaust survivors, tends to promote a view of forgetting as verging on sin or irresponsibility. In this book, Bradford Vivian hopes to put a much more positive spin on forgetting by elucidating its constitutive role in the formation and transformation of public memory. Using examples ranging from classical rhetoric to contemporary crises like 9/11, Public Forgetting demonstrates how, contrary to conventional wisdom, communities may adopt idioms of forgetting in order to create new and beneficial standards of public judgment concerning the lessons and responsibilities of their shared past.