Globish

Author : Jean-Paul Nerriere
Publisher :
ISBN 13 : 9780578028798
Total Pages : 184 pages
Book Rating : 4.94/5 ( download)

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Download or read book Globish the World Over written by Jean-Paul Nerriere and published by . This book was released on 2009 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I must congratulate you on GLOBISH THE WORLD OVER. It's a pioneering text of great importance, full of enthralling insights for native and non-native English users alike." -- Robert McCrum, author, The Story of English and Literary Editor, London Observer. Globish, as a concept, takes to task the world hegemony of arrogant English-speakers. Hence the landmark book Don't Speak English - Parlez Globish became a best-seller in French, and other languages, but it never appeared in English. GLOBISH THE WORLD OVER is the first book written in Globish-English. Non-native English speakers from non-Anglophone countries use English better between themselves than with any native English speaker. Globish codifies their very efficient "similar limitations." The word Globish may strike English-speakers as an "odd" way to rename their English. However billions of speakers in Brazil, Russia, India and China will be the new "owners" of what the world is now calling Globish. The implications are far-reaching. GLOBISH THE WORLD OVER discusses this phenomenon, and demonstrates that Globish - as a deliberate and sufficient subset of English for international communication - is limited more by a person's communication ability than by mere words.

Author : Massimo Laganà
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527529436
Total Pages : 166 pages
Book Rating : 4.34/5 ( download)

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Download or read book Forms of Reduced English written by Massimo Laganà and published by Cambridge Scholars Publishing. This book was released on 2023-12-15 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book illustrates the objectives and assumptions—as well as the construction techniques and the structure—of some of the most interesting forms of reduced English, including Basic English, Special English, Plain English, Simplified English, Easy English, Specialized English, Nuclear English, Globish, and Basic Global English. Although they have different cultural approaches and are aimed at communication purposes which are not always homogeneous and are sometimes divergent, all the studies underpinning these projects share a common goal: bearing in mind the globalization processes of the contemporary world, their primary aim is to use English as a starting point from which to build a language tool to be employed as a lingua franca for effective and adequate international communication in economic, scientific, and cultural fields. The book is primarily intended for students and scholars interested in the various attempts that have been made to simplify the English language in order to make it universally available for a simple, effective and global communication.

Author : Mark Abley
Publisher : Vintage Canada
ISBN 13 : 0307368246
Total Pages : 274 pages
Book Rating : 4.49/5 ( download)

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Download or read book The Prodigal Tongue written by Mark Abley and published by Vintage Canada. This book was released on 2011-04-20 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Prodigal Tongue takes a look at the wild, wacky and sometimes baffling road our language–English and others–is taking in its evolution. Where in the world will it end up?! Mark Abley, author of Spoken Here, has created an entertaining and informative exploration of the way that languages–English, Japanese, French, Arabic and other major tongues–are likely to transform and be transformed by their speakers during the twenty-first century. Grammar and vocabulary are just the beginning; more importantly, this book is about people. In places like Los Angeles, Tokyo, Singapore and Oxford, Abley encounters hip-hop performers and dictionary makers, bloggers and translators, novelists and therapists. He talks to a married couple who were passionately corresponding online before they met in “meatspace.” And he listens to teenagers, puzzling out the words they coin in chatrooms and virtual worlds. Everywhere he goes, he asks what the future is likely to hold for the ways we communicate. Abley balances a traditional concern for honesty and accuracy in language with an untraditional delight in newly minted expressions. Lively, evocative, passionate and playful, this is a book for everyone who cherishes the words we use.

Author :
Publisher : BRILL
ISBN 13 : 9004420932
Total Pages : 251 pages
Book Rating : 4.39/5 ( download)

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Download or read book Deterritorializing Language, Teaching, Learning, and Research written by and published by BRILL. This book was released on 2019-12-16 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the conceptual repertoire of French philosophers Gilles Deleuze and Félix Guattari, new lines of thoughts are generated in this book on how research and educative practices can be transformed to reimagine second language teaching, learning, and research.

Author : Barbara Seidlhofer
Publisher : Oxford University Press
ISBN 13 : 0194426203
Total Pages : 256 pages
Book Rating : 4.06/5 ( download)

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Download or read book Understanding English as a Lingua Franca written by Barbara Seidlhofer and published by Oxford University Press. This book was released on 2013-01-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete introduction to the theoretical nature and practical implications of English used as a lingua franca. Explore the theories and principles of English as a Lingua Franca with leading expert Barbara Seidlhofer

Author : The Open University
Publisher : The Open University
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Download or read book Introducing a framework for strategy written by The Open University and published by The Open University. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This 10-hour free course demonstrated how the processes of analysing, choosing and implementing strategy are interrelated and iterative.

Author : Nicola Gardini
Publisher : Macmillan + ORM
ISBN 13 : 0374717044
Total Pages : 221 pages
Book Rating : 4.49/5 ( download)

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Download or read book Long Live Latin written by Nicola Gardini and published by Macmillan + ORM. This book was released on 2019-11-12 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lively exploration of the joys of a not-so-dead language From the acclaimed novelist and Oxford professor Nicola Gardini, a personal and passionate look at the Latin language: its history, its authors, its essential role in education, and its enduring impact on modern life—whether we call it “dead” or not. What use is Latin? It’s a question we’re often asked by those who see the language of Cicero as no more than a cumbersome heap of ruins, something to remove from the curriculum. In this sustained meditation, Gardini gives us his sincere and brilliant reply: Latin is, quite simply, the means of expression that made us—and continues to make us—who we are. In Latin, the rigorous and inventive thinker Lucretius examined the nature of our world; the poet Propertius told of love and emotion in a dizzying variety of registers; Caesar affirmed man’s capacity to shape reality through reason; Virgil composed the Aeneid, without which we’d see all of Western history in a different light. In Long Live Latin, Gardini shares his deep love for the language—enriched by his tireless intellectual curiosity—and warmly encourages us to engage with a civilization that has never ceased to exist, because it’s here with us now, whether we know it or not. Thanks to his careful guidance, even without a single lick of Latin grammar readers can discover how this language is still capable of restoring our sense of identity, with a power that only useless things can miraculously express.

Author : Robert McCrum
Publisher : Anchor Canada
ISBN 13 : 0385663765
Total Pages : 354 pages
Book Rating : 4.62/5 ( download)

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Download or read book Globish written by Robert McCrum and published by Anchor Canada. This book was released on 2011-05-10 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: A small island in the North Atlantic, colonized by Rome, then pillaged for hundreds of years by marauding neighbours, becomes the dominant world power in the 19th century. As its power spreads, its language follows. Then, across the Atlantic, a colony of that tiny island grows into the military and cultural colossus of the 20th century. These centuries of empire-building and war, international trade and industrial ingenuity will bring to the world great works of literature and extraordinary movies, cricket pitches and episodes of Dallas, the printing press and the internet. But what happens next is quite unprecedented. While the global dominance of Anglo-American power appears to be on the wane, the English language has acquired an astonishing new life of its own. With a supra-national momentum, it is now able to zoom across time and space at previously unimaginable speeds. In Robert McCrum's analysis, the cultural revolution of our times is the emergence of English, a global phenomenon as never before, to become the world's language. In the 21st century English + Microsoft = Globish. Globish takes us on a riveting and enlightening journey of the spread of a global English, from the icy swamps of pre-Roman Saxony to the shopping malls of Seoul, from the study of 'Crazy English' TM in China to crowds of juvenile wizards mobbing bookshop tills across the world. Along the way it gives new meaning to a faded old brown parchment (the Magna Carta), a 272 word presidential speech (the Gettysburg address) and a scratchy black and white film of a couple of men in space suits.

Author : Robert McCrum
Publisher :
ISBN 13 : 9780571171422
Total Pages : 496 pages
Book Rating : 4.27/5 ( download)

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Download or read book Story of English written by Robert McCrum and published by . This book was released on 1993-06-30 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Suzanne Berger
Publisher : Crown Currency
ISBN 13 : 0385516967
Total Pages : 352 pages
Book Rating : 4.69/5 ( download)

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Download or read book How We Compete written by Suzanne Berger and published by Crown Currency. This book was released on 2005-12-27 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Impressive... This is an evidence-based bottom-up account of the realities of globalisation. It is more varied, more subtle, and more substantial than many of the popular works available on the subject." -- Financial Times Based on a five-year study by the MIT Industrial Performance Center, How We Compete goes into the trenches of over 500 international companies to discover which practices are succeeding in today’s global economy, which are failing –and why. There is a rising fear in America that no job is safe. In industry after industry, jobs seem to be moving to low-wage countries in Asia, Central America, and Eastern Europe. Production once handled entirely in U.S. factories is now broken into pieces and farmed out to locations around the world. To discover whether our current fears about globalization are justified, Suzanne Berger and a group of MIT researchers went to the front lines, visiting workplaces and factories around the world. They conducted interviews with managers at more than 500 companies, asking questions about which parts of the manufacturing process are carried out in their own plants and which are outsourced, who their biggest competitors are, and how they plan to grow their businesses. How We Compete presents their fascinating, and often surprising, conclusions. Berger and her team examined businesses where technology changes rapidly–such as electronics and software–as well as more traditional sectors, like the automobile industry, clothing, and textile industries. They compared the strategies and success of high-tech companies like Intel and Sony, who manufacture their products in their own plants, and Cisco and Dell, who rely primarily on outsourcing. They looked closely at textile and clothing to uncover why some companies, including the Gap and Liz Claiborne, choose to outsource production to foreign countries, while others, such as Zara and Benetton, base most operations at home. What emerged was far more complicated than the black-and-white picture presented by promoters and opponents of globalization. Contrary to popular belief, cheap labor is not the answer, and the world is not flat, as Thomas Friedman would have it. How We Compete shows that there are many different ways to win in the global economy, and that the avenues open to American companies are much wider than we ever imagined. SUZANNE BERGER is the Raphael Dorman and Helen Starbuck Professor of Political Science at MIT and director of the MIT International Science and Technology Initiative. She was a member of the MIT Commission on Industrial Productivity, whose report Made in America analyzed weaknesses and strengths in U.S. industry in the 1980s. She lives in Boston , Massachusetts.