Get With It The Hands On Guide To Using Web 20 In Your Business

Author : John I. Todor
Publisher : John Todor
ISBN 13 : 1934198374
Total Pages : 93 pages
Book Rating : 4.77/5 ( download)

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Download or read book Get with It! the Hands-On Guide to Using Web 2.0 in Your Business written by John I. Todor and published by John Todor. This book was released on 2008 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses and business people with out a visible and credible web 2.0 or social media presence are losing out. This book take them, step-by-step through the process of being both visible and credible. Web 2.0 and social media are impacting businesses in a profound way - they are rapidly becoming the primary source of influence over customer purchase decisions and much of this influence comes from customer-generated content. Businesses and business people who cannot be vetted online are missing opportunities with high-quality customers. A traditional website is not enough.

Author : Amy Shuen
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596553757
Total Pages : 270 pages
Book Rating : 4.53/5 ( download)

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Download or read book Web 2.0: A Strategy Guide written by Amy Shuen and published by "O'Reilly Media, Inc.". This book was released on 2008-04-23 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

Author : Ron Santini
Publisher : Wininbiz
ISBN 13 : 0975909215
Total Pages : 210 pages
Book Rating : 4.18/5 ( download)

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Download or read book Winning in Biz written by Ron Santini and published by Wininbiz. This book was released on 2006 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Steve O'Keefe
Publisher : John Wiley & Sons
ISBN 13 : 0471275026
Total Pages : 450 pages
Book Rating : 4.22/5 ( download)

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Download or read book Complete Guide to Internet Publicity written by Steve O'Keefe and published by John Wiley & Sons. This book was released on 2002-10-15 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations. Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.

Author : James Stephenson
Publisher : Entrepreneur Press
ISBN 13 : 1613080433
Total Pages : 564 pages
Book Rating : 4.36/5 ( download)

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Download or read book Ultimate Small Business Marketing Guide written by James Stephenson and published by Entrepreneur Press. This book was released on 2007-01-01 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.

Author : Anthony T. Holdener III
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596554974
Total Pages : 984 pages
Book Rating : 4.72/5 ( download)

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Download or read book Ajax: The Definitive Guide written by Anthony T. Holdener III and published by "O'Reilly Media, Inc.". This book was released on 2008-01-25 with total page 984 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is Ajax a new technology, or the same old stuff web developers have been using for years? Both, actually. This book demonstrates not only how tried-and-true web standards make Ajax possible, but how these older technologies allow you to give sites a decidedly modern Web 2.0 feel. Ajax: The Definitive Guide explains how to use standards like JavaScript, XML, CSS, and XHTML, along with the XMLHttpRequest object, to build browser-based web applications that function like desktop programs. You get a complete background on what goes into today's web sites and applications, and learn to leverage these tools along with Ajax for advanced browser searching, web services, mashups, and more. You discover how to turn a web browser and web site into a true application, and why developing with Ajax is faster, easier and cheaper. The book also explains: How to connect server-side backend components to user interfaces in the browser Loading and manipulating XML documents, and how to replace XML with JSON Manipulating the Document Object Model (DOM) Designing Ajax interfaces for usability, functionality, visualization, and accessibility Site navigation layout, including issues with Ajax and the browser's back button Adding life to tables & lists, navigation boxes and windows Animation creation, interactive forms, and data validation Search, web services and mash-ups Applying Ajax to business communications, and creating Internet games without plug-ins The advantages of modular coding, ways to optimize Ajax applications, and more This book also provides references to XML and XSLT, popular JavaScript Frameworks, Libraries, and Toolkits, and various Web Service APIs. By offering web developers a much broader set of tools and options, Ajax gives developers a new way to create content on the Web, while throwing off the constraints of the past. Ajax: The Definitive Guide describes the contents of this unique toolbox in exhaustive detail, and explains how to get the most out of it.

Author : Ruth Sunderland
Publisher : Random House
ISBN 13 : 1448136873
Total Pages : 191 pages
Book Rating : 4.72/5 ( download)

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Download or read book Fmos Guide To Running Your Own Business written by Ruth Sunderland and published by Random House. This book was released on 2012-05-31 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This one-stop handbook covers everything you need to know: starting out; making your business special; people; enterprise for beginners; marketing; cash management; finance; innovation; export know-how; risks and rewards; avoiding the pitfalls and moving on.Packed with case studies from an enormous variety of businesses, this book draws extensively on the stories of successful entrepreneurs from Financial Mail's unique Enterprise Awards programme, It also covers the issues that everyone with their own business should and must consider, from how to get paid promptly (and what to do if not) to advertising, personnel, the business implications of the euro and how to get investment for future growth.

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1522522565
Total Pages : 8104 pages
Book Rating : 4.60/5 ( download)

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Download or read book Encyclopedia of Information Science and Technology, Fourth Edition written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2017-06-20 with total page 8104 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, our world has experienced a profound shift and progression in available computing and knowledge sharing innovations. These emerging advancements have developed at a rapid pace, disseminating into and affecting numerous aspects of contemporary society. This has created a pivotal need for an innovative compendium encompassing the latest trends, concepts, and issues surrounding this relevant discipline area. During the past 15 years, the Encyclopedia of Information Science and Technology has become recognized as one of the landmark sources of the latest knowledge and discoveries in this discipline. The Encyclopedia of Information Science and Technology, Fourth Edition is a 10-volume set which includes 705 original and previously unpublished research articles covering a full range of perspectives, applications, and techniques contributed by thousands of experts and researchers from around the globe. This authoritative encyclopedia is an all-encompassing, well-established reference source that is ideally designed to disseminate the most forward-thinking and diverse research findings. With critical perspectives on the impact of information science management and new technologies in modern settings, including but not limited to computer science, education, healthcare, government, engineering, business, and natural and physical sciences, it is a pivotal and relevant source of knowledge that will benefit every professional within the field of information science and technology and is an invaluable addition to every academic and corporate library.

Author : John Paul Mueller
Publisher : John Wiley & Sons
ISBN 13 : 078215106X
Total Pages : 382 pages
Book Rating : 4.60/5 ( download)

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Download or read book Mining Google Web Services written by John Paul Mueller and published by John Wiley & Sons. This book was released on 2006-07-14 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google Brings Data Mining to the People! Virtually everyone sees Google as, hands down, the best online search tool. Now you can use and improve on Google technology in your own applications. Mining Google Web Services teaches you dozens of techniques for tapping the power of the Google API. Google already gives you fine-grained control over your search criteria, and this book shows you how to exert the same control in your own focused search and analysis applications. With just a little knowledge of JavaScript, VBA, Visual Studio 6, Visual Studio .NET, PHP, or Java, you will get better (and more relevant) search results--faster and more easily. Here's a little of what you'll find covered inside: Improving the speed and accuracy of searches Performing data mining across the Internet Using Google Web Services to search a single website Building search applications for mobile devices Using caching techniques to improve application performance and reliability Analyzing Google data Creating searches for users with special needs Discovering new uses for Google Obtaining historical data using cached pages Performing spelling checks on any text Reducing the number of false search hits Whether your goal is to improve your own searches or share specialized search capabilities with others, this is the one resource that will see you through the job from start to finish.

Author : Gradiva Couzin
Publisher : John Wiley & Sons
ISBN 13 : 1118763211
Total Pages : 312 pages
Book Rating : 4.16/5 ( download)

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Download or read book Five Stars written by Gradiva Couzin and published by John Wiley & Sons. This book was released on 2013-12-24 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create positive visibility for your business with this essential roadmap Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase sales and revenue. Five Stars is the perfect guide to a timely and crucial marketing tactic for today's savvy small business owners and marketers. Find out how to get more (and better) online reviews for your business, track and monitor them, leverage them effectively in social media and elsewhere, and handle negative reviews with aplomb. Packed with tools, techniques, and great case studies, this practical book is what you need to grab the reins, shape the online conversation, and get reviews that sell. Shows you how to get and leverage online reviews from websites such as Yelp and niche sites related to your business Explains tools, techniques, and tactics you can use to start shaping conversations and building positive visibility Demystifies a complex topic, empowering you to make the most of this valuable marketing tactic Written by the expert author team of the popular and practical SEO_An Hour a Day books; the authors offer a similar task-based approach to help you succeed If you're a retail, service, or e-commerce marketer, you won't want to miss Five Stars: Putting Online Reviews to Work for Your Business.