Fuzzy Methods For Customer Relationship Management And Marketing Applications And Classifications

Author : Meier, Andreas
Publisher : IGI Global
ISBN 13 : 1466600969
Total Pages : 388 pages
Book Rating : 4.66/5 ( download)

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Download or read book Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications written by Meier, Andreas and published by IGI Global. This book was released on 2012-01-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.

Author : Andreas Meier
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.72/5 ( download)

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Download or read book Fuzzy Methods for Customer Relationship Management and Marketing written by Andreas Meier and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.

Author : Nicolas Werro
Publisher : Springer
ISBN 13 : 3319159704
Total Pages : 141 pages
Book Rating : 4.06/5 ( download)

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Download or read book Fuzzy Classification of Online Customers written by Nicolas Werro and published by Springer. This book was released on 2015-02-26 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acquisition, retention and recovery of customers in online shops. The book starts with a presentation of the basic concepts, fuzzy set theory and the combination of relational databases and fuzzy classification. In its second part, it focuses on the customer perspective, detailing the central concepts of CRM, its theoretical constructs and aspects of analytical, operational and collaborative CRM. It juxtaposes fuzzy and sharp customer classes and shows the implications for customer positioning, mass customization, personalization, customer assessment and controlling. Finally, the book presents the application and implementation of the concepts in online shops. A detailed case study presents the application and a separate chapter introduces the fuzzy Classification Query Language (fCQL) toolkit for implementing these concepts. In its appendix the book lists the fuzzy set operators and the query language’s grammar.

Author : Michael Kaufmann
Publisher : Springer
ISBN 13 : 3319058614
Total Pages : 143 pages
Book Rating : 4.10/5 ( download)

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Download or read book Inductive Fuzzy Classification in Marketing Analytics written by Michael Kaufmann and published by Springer. This book was released on 2014-06-04 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for classification and segmentation in marketing campaigns. Based on practical experience as a data analyst and on theoretical studies as a researcher, the author explains fuzzy classification, inductive logic and the concept of likelihood and introduces a blend of Bayesian and Fuzzy Set approaches, allowing reasonings on fuzzy sets that are derived by inductive logic. By application of this theory, the book guides the reader towards a gradual segmentation of customers which can enhance return on targeted marketing campaigns. The algorithms presented can be used for visualization, selection and prediction. The book shows how fuzzy logic can complement customer analytics by introducing fuzzy target groups. This book is for researchers, analytics professionals, data miners and students interested in fuzzy classification for marketing analytics.

Author : Bhattacharyya, Siddhartha
Publisher : IGI Global
ISBN 13 : 1466694750
Total Pages : 654 pages
Book Rating : 4.50/5 ( download)

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Download or read book Handbook of Research on Advanced Hybrid Intelligent Techniques and Applications written by Bhattacharyya, Siddhartha and published by IGI Global. This book was released on 2015-11-03 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional computational methods, and even the latest soft computing paradigms, often fall short in their ability to offer solutions to many real-world problems due to uncertainty, imprecision, and circumstantial data. Hybrid intelligent computing is a paradigm that addresses these issues to a considerable extent. The Handbook of Research on Advanced Hybrid Intelligent Techniques and Applications highlights the latest research on various issues relating to the hybridization of artificial intelligence, practical applications, and best methods for implementation. Focusing on key interdisciplinary computational intelligence research dealing with soft computing techniques, pattern mining, data analysis, and computer vision, this book is relevant to the research needs of academics, IT specialists, and graduate-level students.

Author : Arch G. Woodside
Publisher : Springer Nature
ISBN 13 : 3030268187
Total Pages : 264 pages
Book Rating : 4.83/5 ( download)

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Download or read book Accurate Case Outcome Modeling written by Arch G. Woodside and published by Springer Nature. This book was released on 2019-11-15 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume advocates accurate case outcome prediction that does not rely on symmetric modeling. To that end, it provides theory construction and testing applications in several sub-disciplines of business and the social sciences to illustrate how to move away from symmetric theory construction. Each chapter constructs case outcome theory and includes empirical analysis of outcomes. Chapter 1 provides a foundation of symmetric variable directional-relationship theory construction and null hypothesis significance testing versus asymmetric case outcome theory construction and somewhat precise outcome testing, while Chapters 2–6 investigate these principles through a range of applications. This volume will be very useful to researchers and professionals in manufacturing, service, consulting, management, marketing, organizational studies, and more. It will also be an excellent resource for advanced statistics students in building and testing case outcome models. Data sets are included so that readers can replicate findings presented in each chapter, and grow to present and test additional theories.

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466695633
Total Pages : 2284 pages
Book Rating : 4.34/5 ( download)

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Download or read book Business Intelligence: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2015-12-29 with total page 2284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data analysis is an important part of modern business administration, as efficient compilation of information allows managers and business leaders to make the best decisions for the financial solvency of their organizations. Understanding the use of analytics, reporting, and data mining in everyday business environments is imperative to the success of modern businesses. Business Intelligence: Concepts, Methodologies, Tools, and Applications presents a comprehensive examination of business data analytics along with case studies and practical applications for businesses in a variety of fields and corporate arenas. Focusing on topics and issues such as critical success factors, technology adaptation, agile development approaches, fuzzy logic tools, and best practices in business process management, this multivolume reference is of particular use to business analysts, investors, corporate managers, and entrepreneurs in a variety of prominent industries.

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466626755
Total Pages : 1880 pages
Book Rating : 4.51/5 ( download)

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Download or read book Supply Chain Management: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-12-31 with total page 1880 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to keep up with the constant changes in technology, business have adopted supply chain management to improve competitive strategies on a strategic and operational level. Supply Chain Management: Concepts, Methodologies, Tools, and Applications is a reference collection which highlights the major concepts and issues in the application and advancement of supply chain management. Including research from leading scholars, this resource will be useful for academics, students, and practitioners interested in the continuous study of supply chain management and its influences.

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 152251760X
Total Pages : 3048 pages
Book Rating : 4.03/5 ( download)

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Download or read book Artificial Intelligence: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2016-12-12 with total page 3048 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ongoing advancements in modern technology have led to significant developments in artificial intelligence. With the numerous applications available, it becomes imperative to conduct research and make further progress in this field. Artificial Intelligence: Concepts, Methodologies, Tools, and Applications provides a comprehensive overview of the latest breakthroughs and recent progress in artificial intelligence. Highlighting relevant technologies, uses, and techniques across various industries and settings, this publication is a pivotal reference source for researchers, professionals, academics, upper-level students, and practitioners interested in emerging perspectives in the field of artificial intelligence.

Author : Bhattacharyya, Siddhartha
Publisher : IGI Global
ISBN 13 : 1522504990
Total Pages : 520 pages
Book Rating : 4.93/5 ( download)

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Download or read book Intelligent Analysis of Multimedia Information written by Bhattacharyya, Siddhartha and published by IGI Global. This book was released on 2016-07-13 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multimedia represents information in novel and varied formats. One of the most prevalent examples of continuous media is video. Extracting underlying data from these videos can be an arduous task. From video indexing, surveillance, and mining, complex computational applications are required to process this data. Intelligent Analysis of Multimedia Information is a pivotal reference source for the latest scholarly research on the implementation of innovative techniques to a broad spectrum of multimedia applications by presenting emerging methods in continuous media processing and manipulation. This book offers a fresh perspective for students and researchers of information technology, media professionals, and programmers.