From Gutenberg To Zuckerberg

Author : John Naughton
Publisher : Quercus Publishing
ISBN 13 : 085738547X
Total Pages : 352 pages
Book Rating : 4.75/5 ( download)

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Download or read book From Gutenberg to Zuckerberg written by John Naughton and published by Quercus Publishing. This book was released on 2011-12-22 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: We've gone from regarding the Net as something exotic to something that we take for granted, like mains electricity or running water. Yet most people have no idea how the network functions, nor any conception of its architecture; and few can explain why it has been - and continues to be - so uniquely disruptive in social, economic and cultural contexts. John Naughton has been thinking, arguing, lecturing and writing about the Net for over two and a half decades, and in FROM GUTENBERG TO ZUCKERBERG he distills the noisy chatter surrounding the internet's relentless evolution into nine clear-sighted and accessible areas of understanding. FROM GUTENBERG TO ZUCKERBERG gives you the requisite knowledge to make better use of the technologies and networks around and raises important questions, as exciting as they are unsettling, about the future of the Net and the impact it will have on our lives.

Author : John Naughton
Publisher : Quercus
ISBN 13 : 1623650631
Total Pages : 321 pages
Book Rating : 4.36/5 ( download)

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Download or read book From Gutenberg to Zuckerberg written by John Naughton and published by Quercus. This book was released on 2014-01-07 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Naughton is The Observer's "Networker" columnist, a prominent blogger, and vice president of Wolfson College, Cambridge. The Times has said of his writing, "[it] draws on more than two decades of study to explain how the internet works and the challenges and opportunities it will offer to future generations," and Cory Doctorow raved that "this is the kind of primer you want to slide under your boss's door." In From Gutenberg to Zuckerberg, Naughton explores the living history of one of the most radically transformational technologies of all time. From Gutenberg to Zuckerberg is a clear-eyed history of one of the most central features of modern life: the internet. Once a technological novelty and now the very plumbing of the Information Age, the internet is something we have learned to take largely for granted. So, how exactly has our society become so dependent upon a utility it barely understands? And what does it say about us that this is the case? While explaining in highly engaging language the way the internet works and how it got that way, technologist John Naughton has distilled the noisy chatter surrounding the technology's relentless evolution into nine essential areas of understanding. In doing so, he affords readers deeper insight into the information economy and supplies the requisite knowledge to make better use of the technologies and networks around us, highlighting some of their fascinating and far-reaching implications along the way.

Author : Penelope M. Abernathy
Publisher : John Wiley & Sons
ISBN 13 : 1119218063
Total Pages : 272 pages
Book Rating : 4.67/5 ( download)

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Download or read book The Strategic Digital Media Entrepreneur written by Penelope M. Abernathy and published by John Wiley & Sons. This book was released on 2018-09-28 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today’s brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today’s hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company’s unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.

Author : John Naughton
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.24/5 ( download)

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Download or read book From Gutenberg to Zuckerberg written by John Naughton and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : John Naughton
Publisher : Hachette UK
ISBN 13 : 1474602770
Total Pages : 352 pages
Book Rating : 4.78/5 ( download)

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Download or read book A Brief History of the Future written by John Naughton and published by Hachette UK. This book was released on 2015-09-24 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet is the most remarkable thing human beings have built since the Pyramids. John Naughton's book intersperses wonderful personal stories with an authoritative account of where the Net actually came from, who invented it and why and where it might be taking us. Most of us have no idea how the Internet works, or who created it. Even fewer have any idea what it means for society and the future. In a cynical age, John Naughton has not lost his capacity for wonder. He examines the nature of his own enthusiasm for technology and traces its roots in his lonely childhood and in his relationship with his father. A Brief History of the Future is an intensely personal celebration of vision and altruism, ingenuity and determination and, above all, of the power of ideas, passionately felt, to change the world.

Author : Ian Goldin
Publisher : Bloomsbury Publishing
ISBN 13 : 1472936388
Total Pages : 553 pages
Book Rating : 4.87/5 ( download)

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Download or read book Age of Discovery written by Ian Goldin and published by Bloomsbury Publishing. This book was released on 2016-05-19 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A landmark new book.' - The Guardian Age of Discovery looks at the world on the brink of a new Renaissance and asks the question, how do we avoid chaos and disruption, and share more widely the benefits of progress? Now is humanity's best moment. And our most fragile. Global health, wealth and education are booming. Scientific discovery is flourishing. But the same forces that make big gains possible for some of us deliver big losses to others-and tangle us together in ways that make everyone vulnerable. We've been here before. The first Renaissance, the time of Columbus, Copernicus, Gutenberg and others, redrew all maps of the world, liberated information and shifted Western civilization from the medieval to the early modern era. Such change came at a price: social division, political extremism, economic shocks, pandemics and other unintended consequences of human endeavour. Now is our second Renaissance. In the face of terrorism, Brexit, refugee crises and the global impact of a Trump presidency, we can flourish-if we heed the urgent lessons of history. Age of Discovery, revised and updated for this paperback edition, shows us how.

Author : Alix Christie
Publisher : HarperCollins Canada
ISBN 13 : 1443433853
Total Pages : 432 pages
Book Rating : 4.53/5 ( download)

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Download or read book Gutenberg's Apprentice written by Alix Christie and published by HarperCollins Canada. This book was released on 2014-09-23 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Economist Book of the Year An October 2014 Indie Next Pick An enthralling literary debut that evokes one of the most momentous events in history, the birth of printing in medieval Germany—a story of invention, intrigue and betrayal Youthful, ambitious Peter Schoeffer is on the verge of professional success as a scribe in Paris when his foster father, the wealthy merchant and bookseller Johann Fust, summons him home to corrupt, feud-plagued Mainz to meet “a most amazing man.” Johann Gutenberg, a driven and caustic inventor, has devised a revolutionary—and to some, blasphemous—method of bookmaking: a machine he calls a printing press. Fust is financing Gutenberg’s workshop, and he orders Peter to become Gutenberg’s apprentice. Resentful at having to abandon a prestigious career as a scribe, Peter begins his education in the “darkest art.” As his skill grows, so, too, does his admiration for Gutenberg and his dedication to their daring venture: printing copies of the Holy Bible. But when outside forces align against them, Peter finds himself torn between two father figures—the generous Fust and the brilliant, mercurial Gutenberg, who inspires Peter to achieve his own mastery. Caught between the genius and the merchant, the old ways and the new, Peter and the men he admires must work together to prevail against overwhelming obstacles—a battle that will change history . . . and irrevocably transform them all.

Author : Clive Thompson
Publisher : Penguin
ISBN 13 : 1101638710
Total Pages : 352 pages
Book Rating : 4.12/5 ( download)

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Download or read book Smarter Than You Think written by Clive Thompson and published by Penguin. This book was released on 2013-09-12 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revelatory and timely look at how technology boosts our cognitive abilities—making us smarter, more productive, and more creative than ever It’s undeniable—technology is changing the way we think. But is it for the better? Amid a chorus of doomsayers, Clive Thompson delivers a resounding “yes.” In Smarter Than You Think, Thompson shows that every technological innovation—from the written word to the printing press to the telegraph—has provoked the very same anxieties that plague us today. We panic that life will never be the same, that our attentions are eroding, that culture is being trivialized. But, as in the past, we adapt—learning to use the new and retaining what is good of the old. Smarter Than You Think embraces and extols this transformation, presenting an exciting vision of the present and the future.

Author : Penelope Muse Abernathy
Publisher : UNC Press Books
ISBN 13 : 1469615436
Total Pages : 265 pages
Book Rating : 4.31/5 ( download)

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Download or read book Saving Community Journalism written by Penelope Muse Abernathy and published by UNC Press Books. This book was released on 2014-04-29 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue. Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media.

Author : Andrew Pettegree
Publisher : Yale University Press
ISBN 13 : 0300179081
Total Pages : 452 pages
Book Rating : 4.88/5 ( download)

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Download or read book The Invention of News written by Andrew Pettegree and published by Yale University Press. This book was released on 2014-03-25 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVLong before the invention of printing, let alone the availability of a daily newspaper, people desired to be informed. In the pre-industrial era news was gathered and shared through conversation and gossip, civic ceremony, celebration, sermons, and proclamations. The age of print brought pamphlets, edicts, ballads, journals, and the first news-sheets, expanding the news community from local to worldwide. This groundbreaking book tracks the history of news in ten countries over the course of four centuries. It evaluates the unexpected variety of ways in which information was transmitted in the premodern world as well as the impact of expanding news media on contemporary events and the lives of an ever-more-informed public. Andrew Pettegree investigates who controlled the news and who reported it; the use of news as a tool of political protest and religious reform; issues of privacy and titillation; the persistent need for news to be current and journalists trustworthy; and people’s changed sense of themselves as they experienced newly opened windows on the world. By the close of the eighteenth century, Pettegree concludes, transmission of news had become so efficient and widespread that European citizens—now aware of wars, revolutions, crime, disasters, scandals, and other events—were poised to emerge as actors in the great events unfolding around them./div