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Author : Debbie Qaqish
Publisher :
ISBN 13 : 9781631838903
Total Pages : pages
Book Rating : 4.03/5 ( download)
Download or read book From Backroom to Boardroom written by Debbie Qaqish and published by . This book was released on 2020-08-17 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Debbie Qaqish
Publisher : Forbesbooks
ISBN 13 : 9781950863686
Total Pages : 0 pages
Book Rating : 4.89/5 ( download)
Download or read book From Backroom to Boardroom written by Debbie Qaqish and published by Forbesbooks. This book was released on 2021-05-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience and the power of the digital age. This book is a practical guide that will help you reimagine, rescript and rearchitect the role of marketing forever.
Author : Emiko Banfield
Publisher : John Wiley & Sons
ISBN 13 : 9780471349754
Total Pages : 390 pages
Book Rating : 4.55/5 ( download)
Download or read book Harnessing Value in the Supply Chain written by Emiko Banfield and published by John Wiley & Sons. This book was released on 1999-08-05 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Der Begriff 'strategische Akquisition' findet gegenwärtig große Beachtung, auch in der Fachliteratur. Dieses Buch kann als Ergänzung zur vorhandenen Literatur dienen, denn es bietet eine schrittweise Anleitung für die Einführung erfolgreicher Kaufprogramme für Unternehmen jeder Größe. Als Grundlage dient das strategische Akquisitionsprogramm, das bei SCE - dem drittgrößten Versorgungsunternehmen in den USA - läuft. Mit vielen nützlichen Anleitungen und Beispielen sowie Arbeitsblättern und Vorlagen für eigene Akquisitionsprogramme. (08/99)
Download or read book Network World written by and published by . This book was released on 1988-11-14 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.
Author : Debbie Qaqish
Publisher : BookLogix
ISBN 13 : 1610054091
Total Pages : 160 pages
Book Rating : 4.96/5 ( download)
Download or read book Rise of the Revenue Marketer written by Debbie Qaqish and published by BookLogix. This book was released on 2013-10-21 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written for the B2B marketing executive who is responsible for answering the question "What are you going to do about revenue?" This one question begins the transformation of marketing from a cost center to a revenue center, a journey for which most executives are not fully prepared. To describe this transformation, Debbie Qaqish and The Pedowitz Group coined the term Revenue Marketing in 2010. This book was written as a Playbook for the executive responsible for leading this change. Marketing executives reading this book will: gain insight from the Revenue Marketing practices of twenty-four marketing executives interviewed for this book; learn about a new discipline called Revenue Marketing and how it transforms marketing from a cost center to a revenue center; find out how to move Revenue Marketing from a strategy to an executable plan; discover how to manage the key areas of change required on this journey; and understand and be able to apply the key plays for building a repeatable, predictable, and scalable Revenue Marketing practice.
Author : V Pattabhi Ram
Publisher : Notion Press
ISBN 13 : 1637145799
Total Pages : 319 pages
Book Rating : 4.91/5 ( download)
Download or read book Beyond 2020 written by V Pattabhi Ram and published by Notion Press. This book was released on 2021-01-30 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the various career choices that lie before graduates, MBAs, and Accounting & Financial professionals. Beyond 2020… walks you through options in the traditional, the modern, and the emerging spaces. A structured format plus interviews with experts should make it an enjoyable read. CA, CMA, CMA(USA), CISA, Cs, MBA, CFE, CFP, and CFS professionals, as well as commerce graduates must read this. There is a foreword by P R Ramesh, Former Chairman, Deloitte India.
Author : Vincent P. Barabba
Publisher : Oxford University Press
ISBN 13 : 9780195346817
Total Pages : 280 pages
Book Rating : 4.15/5 ( download)
Download or read book Surviving Transformation written by Vincent P. Barabba and published by Oxford University Press. This book was released on 2004-08-26 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did a major corporation manage to turn itself around while Wall Street and others continued to predict its slow death? The answer may surprise you, and it provides a model for corporate transformation for any company or government agency operating in a world of accelerating change. The company is General Motors, and this book tells how it was able to change the way important decisions were made, leading to resurgence in business across its many product lines. At the beginning of the 1990s, GM was perceived by nearly everyone as falling behind its competitors at an alarming rate. By the beginning of the twenty-first century, though, the company had come storming back with successful new automobiles and new business concepts that captured new markets, while simultaneously holding on to many of its existing customers. What GM did is not just the story of a single automaker, but rather a compelling insight into an approach for any business organization that is faced with the need for a true transformation. As many companies have discovered, efforts at transformation too often fail. GM's successful transformation illustrates the importance of management's ability to change its mindset and make the tough decisions that revitalize business with bold new products and business concepts. At the heart of successful transformation is the imagination, courage and leadership required to visualize the kind of company an organization wants to become and then work toward that goal. With the destination set and understood by those who will need to implement the changes, decision-makers find it less difficult to overcome impediments to achieving their goal while finding creative ways of doing what may seem impossible. The lessons from GMs turnaround can help any business organization change and keep pace with today's turbulent marketplace.
Author : Random House
Publisher : Random House Reference
ISBN 13 : 140000716X
Total Pages : 361 pages
Book Rating : 4.65/5 ( download)
Download or read book Random House Webster's Rhyming Dictionary written by Random House and published by Random House Reference. This book was released on 2008-10-14 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Random House Webster’s Rhyming Dictionary is an essential resource for writers, poets and songwriters. An expanded version of the RH Webster’s Pocket edition, it includes: • Approximately 60,000 words • Comprehensive cross-referencing • A glossary of poetic terms • Contemporary proper names and foreign phrases
Author : Owen Walker
Publisher : Pearson UK
ISBN 13 : 1292114002
Total Pages : 265 pages
Book Rating : 4.02/5 ( download)
Download or read book Barbarians in the Boardroom written by Owen Walker and published by Pearson UK. This book was released on 2016-06-07 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jason Fickett
Publisher :
ISBN 13 :
Total Pages : 122 pages
Book Rating : 4.62/5 ( download)
Download or read book The Collaborative Way written by Jason Fickett and published by . This book was released on 2006 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: CEO Barry Halton is beginning to think he's not cut out to carry a company from ordinary to extraordinary. After a great start-up, his second company has hit an all-too-familiar wall.Frustrated and discouraged, he runs into an old friend who introduces him to The Collaborative Way(R), a way of working together that not only builds a great place to work but also generates the competitive advantage Barry is looking for.Three years after that chance encounter, the result is a dramatic change in Barry's leadership and in the leadership throughout his company-a tremendous growth in collaboration that's moving the company forward in a powerful and inspiring way.
