Franchising Dreams

Author : Peter M. Birkeland
Publisher : University of Chicago Press
ISBN 13 : 9780226051918
Total Pages : 564 pages
Book Rating : 4.19/5 ( download)

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Download or read book Franchising Dreams written by Peter M. Birkeland and published by University of Chicago Press. This book was released on 2004-04 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked for three years in the front-line operations of franchise units for three companies, met with CEOs and executives, and attended countless trade shows, seminars, and expositions. Through this extensive fieldwork Birkeland not only discovered what makes franchisees succeed or fail, he uncovered the difficulties in running a business according to someone else's system and values. Bearing witness to a market flooded with fierce competitors and dependent on the inscrutable whims of consumers, he revealed the numerous challenges that franchisees face in making their businesses succeed. Book jacket.

Author : Derek Johnson
Publisher : NYU Press
ISBN 13 : 081474348X
Total Pages : 302 pages
Book Rating : 4.85/5 ( download)

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Download or read book Media Franchising written by Derek Johnson and published by NYU Press. This book was released on 2013-03-22 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry." —Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising—a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising. In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks. Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the media industries and our own daily lives.

Author : Robert Webber
Publisher : Bloomsbury Publishing
ISBN 13 : 1137296100
Total Pages : 288 pages
Book Rating : 4.08/5 ( download)

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Download or read book An Introduction to Franchising written by Robert Webber and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Franchising is a concise yet comprehensive guide to the world of franchising. Looking at the field from the perspectives of the franchisor and the franchisee, the book offers a good balance between the theories behind good franchising practise, and hands-on practical guidance. Applied theory is evident in the broad range of real-life case studies included in the book. With many of the world's leading companies operating franchise models, this book will offer readers a genuine insight into the potential advantages and disadvantages of franchising. The book also examines the financial, legal and ethical implications of franchising, whilst anticipating future concerns and challenges for the franchising model. An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing. It is also a must-read for anyone wishing to start their own franchise business.

Author : Frank Hoy
Publisher : Edward Elgar Publishing
ISBN 13 : 1785364189
Total Pages : 656 pages
Book Rating : 4.81/5 ( download)

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Download or read book Handbook of Research on Franchising written by Frank Hoy and published by Edward Elgar Publishing. This book was released on 2017-10-27 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising offers new insights into entrepreneurial behavior, organizational forms, regulation, internationalization, and other contemporary issues relating to this dynamic business strategy. The Handbook challenges both practitioners and scholars to give attention to the conclusions of scholarly research on this business model. Practitioners can benefit from the results of high quality scientific research, and scholars can find exciting opportunities for contributing to the body of knowledge of a subject that has not received sufficient attention in educational institutions.

Author : United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Consumer Protection and Finance
Publisher :
ISBN 13 :
Total Pages : 412 pages
Book Rating : 4.78/5 ( download)

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Download or read book Franchising Practices Reform Act written by United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Consumer Protection and Finance and published by . This book was released on 1976 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Roger D. Blair
Publisher : Cambridge University Press
ISBN 13 : 0521772524
Total Pages : 351 pages
Book Rating : 4.25/5 ( download)

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Download or read book The Economics of Franchising written by Roger D. Blair and published by Cambridge University Press. This book was released on 2005-04-11 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-frnachisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts, and what we know about how all these have evolved over time, especially in the U.S. market. A good many myths are dispelled in the process. The economic analysis of the franchisor-franchisee relationship begins with the observation that for franchisors, franchising is a contractual alternative to vertical integration. Subsequently, the tensions that arise between a franchisor and its franchisees, who in fact are owners of independent businesses, are examined in turn. In particular the authors discuss issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals.

Author : Robert W. Palmatier
Publisher : Routledge
ISBN 13 : 1000649997
Total Pages : 374 pages
Book Rating : 4.94/5 ( download)

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Download or read book Marketing Channel Strategy written by Robert W. Palmatier and published by Routledge. This book was released on 2019-07-11 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors.

Author : Gary Kowalski
Publisher : iUniverse
ISBN 13 : 0595380948
Total Pages : 509 pages
Book Rating : 4.47/5 ( download)

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Download or read book The Franchise Ratings Guide written by Gary Kowalski and published by iUniverse. This book was released on 2006 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: In America, a new franchise outlet opens every eight minutes-a rate that is accelerating both here and worldwide-yet to date, no publication has provided more than a cursory glimpse into the owners' experiences. The Franchise Ratings Guide is a deeper examination, revealing an industry in which deceit is common and a full 30% of franchise owners regret their purchase. The Franchise Ratings Guide provides essential and thorough advice on pre-purchase steps, in-depth, actual owner insight from more than 3,000 franchise owners, and reference data on each company surveyed, including contact, investment, and royalty information. It's got all the information you need to make an informed investment decision.

Author : James Hoopes
Publisher : Rutgers University Press
ISBN 13 : 0813552044
Total Pages : 249 pages
Book Rating : 4.40/5 ( download)

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Download or read book Corporate Dreams written by James Hoopes and published by Rutgers University Press. This book was released on 2011-09-30 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public trust in corporations plummeted in the wake of the 2008 financial crisis, when “Lehman Brothers” and “General Motors” became dirty words for many Americans. In Corporate Dreams, James Hoopes argues that Americans still place too much faith in corporations and, especially, in the idea of “values-based leadership” favored by most CEOs. The danger of corporations, he suggests, lies not just in their economic power, but also in how their confused and undemocratic values are infecting Americans’ visions of good governance. Corporate Dreams proposes that Americans need to radically rethink their relationships with big business and the government. Rather than buying into the corporate notion of “values-based leadership,” we should view corporate leaders with the same healthy suspicion that our democratic political tradition teaches us to view our political leaders. Unfortunately, the trend is moving the other way. Corporate notions of leadership are invading our democratic political culture when it should be the reverse. To diagnose the cause and find a cure for our toxic attachment to corporate models of leadership, Hoopes goes back to the root of the problem, offering a comprehensive history of corporate culture in America, from the Great Depression to today’s Great Recession. Combining a historian’s careful eye with an insider’s perspective on the business world, this provocative volume tracks changes in government economic policy, changes in public attitudes toward big business, and changes in how corporate executives view themselves. Whether examining the rise of Leadership Development programs or recounting JFK’s Pyrrhic victory over U.S. Steel, Hoopes tells a compelling story of how America lost its way, ceding authority to the policies and values of corporate culture. But he also shows us how it’s not too late to return to our democratic ideals—and that it’s not too late to restore the American dream.

Author : James H. Amos, Jr.
Publisher : Penguin
ISBN 13 : 9781592573295
Total Pages : 356 pages
Book Rating : 4.90/5 ( download)

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Download or read book The Complete Idiot's Guide to Franchising written by James H. Amos, Jr. and published by Penguin. This book was released on 2005 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helping ambitious entrepreneurs fulfill their dreams. For the last 35 years, franchising has created more small business jobs than any other economic engine in the world. Now, one of the industryÂ's foremost authorities reveals everything aspiring entrepreneurs need to know in order to profit from this growing industry, including how franchising works, how to select a specific franchise, how to get financing, how to become a franchiser, and much, much more. • Franchising in America is approaching a trillion dollar business, with nearly one half of every retail dollar spent in a franchise store • Industry continues to experience double-digit growth year after year • There are approximately 1,500 franchisers that are responsible for nearly 400,000 sites that employ 8 million people and create 170,000 new jobs a year • The pool of potential franchisees is unlimited • Author is one of the top names in franchising