Flash Advertising

Author : Jason Fincanon
Publisher : Taylor & Francis
ISBN 13 : 1136023690
Total Pages : 290 pages
Book Rating : 4.99/5 ( download)

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Download or read book Flash Advertising written by Jason Fincanon and published by Taylor & Francis. This book was released on 2012-10-12 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: Mastering the myriad of ad specs, deadlines, quality and version control issues and creating ads that balance campaign goals with design constraints. Preparing and building ads with team and QC standards. Using forms and data in ads without file bloatt. File optimization techniques for swf files 3rd party rich media technologies that transcend the 30k banner. Integrating video into sites and banners. Social media applications. Trafficking and tracking ads for impressions, interactions, clicks, and conversions.Using ActionScript to save development time and implement team standards. Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com

Author : Jason Fincanon
Publisher : Taylor & Francis
ISBN 13 : 1136140131
Total Pages : 214 pages
Book Rating : 4.36/5 ( download)

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Download or read book Creating Flash Advertising written by Jason Fincanon and published by Taylor & Francis. This book was released on 2012-07-26 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: * Mastering the myriad of ad specs, deadlines, quality and version control issues * Creating ads that balance campaign goals with design constraints * Preparing and building ads with team and QC standards * Using forms and data in ads without file bloat * File optimization techniques for swf files * 3rd party rich media technologies that transcend the 30k banner * Trafficking and tracking ads for impressions, interactions, clicks, and conversions * Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com

Author : Jason Fincanon
Publisher : Focal Press
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.94/5 ( download)

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Download or read book Hands-on Guide to Creating Flash Advertising written by Jason Fincanon and published by Focal Press. This book was released on 2008 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: * Mastering the myriad of ad specs, deadlines, quality and version control issues * Creating ads that balance campaign goals with design constraints * Preparing and building ads with team and QC standards * Using forms and data in ads without file bloat * File optimization techniques for swf files * 3rd party rich media technologies that transcend the 30k banner * Trafficking and tracking ads for impressions, interactions, clicks, and conversions * Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com

Author : Jason Fincanon
Publisher :
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.78/5 ( download)

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Download or read book Creating Flash Advertising written by Jason Fincanon and published by . This book was released on 2012 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: * Mastering the myriad of ad specs, deadlines, quality and version control issues * Creating ads that balance campaign goals with design constraints * Preparing and building ads with team and QC standards * Using forms and data in ads without file bloat * File optimization techniques for swf files * 3rd party rich media technologies that transcend the 30k banner * Trafficking and tracking ads for impressions, interactions, clicks, and conversions * Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com.

Author :
Publisher :
ISBN 13 :
Total Pages : 982 pages
Book Rating : 4.87/5 ( download)

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Download or read book JUDICIOUS ADVERTISING written by and published by . This book was released on 1914 with total page 982 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Chris Grover
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449313159
Total Pages : 866 pages
Book Rating : 4.59/5 ( download)

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Download or read book Flash CS5.5: The Missing Manual written by Chris Grover and published by "O'Reilly Media, Inc.". This book was released on 2011-06-14 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can build everything from simple animations to full-fledged iOS and Android apps with Flash CS5.5, but learning this complex program can be difficult—unless you have this fully updated, bestselling guide. Learn how to create gorgeous Flash effects even if you have no programming experience. With Flash CS5.5: The Missing Manual, you'll move from the basics to power-user tools with ease. Learn animation basics. Discover how to turn simple ideas into stunning animations. Master Flash's tools. Learn the animation and effects tools with clear explanations and hands-on examples. Use 3D effects. Rotate objects and make them move in three dimensions. Create lifelike motion. Use the IK Bones tool to simulate realistic body movements and other linked motions. Build apps for tablets and smartphones. Create the next generation of iPhone, iPad, and Android apps. Add multimedia. Incorporate your own audio and video files into Flash. Create rich interactive animations. Dive into advanced interactivity with easy-to-learn ActionScript examples.

Author :
Publisher :
ISBN 13 :
Total Pages : 1644 pages
Book Rating : 4.15/5 ( download)

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Download or read book Advertising and Selling written by and published by . This book was released on 1918 with total page 1644 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 :
Total Pages : 1004 pages
Book Rating : 4.43/5 ( download)

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Download or read book Advertising & Selling written by and published by . This book was released on 1909 with total page 1004 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : David Booth
Publisher : John Wiley & Sons
ISBN 13 : 1118240294
Total Pages : 609 pages
Book Rating : 4.98/5 ( download)

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Download or read book Display Advertising written by David Booth and published by John Wiley & Sons. This book was released on 2012-09-11 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns Provides an overview of display advertising concepts, including types, formats, and how they're placed on websites Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.

Author :
Publisher :
ISBN 13 :
Total Pages : 1116 pages
Book Rating : 4.68/5 ( download)

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Download or read book Editor & Publisher written by and published by . This book was released on 1917 with total page 1116 pages. Available in PDF, EPUB and Kindle. Book excerpt: