Financial Times Essential Guide To Business Writing The

Author : Ian Atkinson
Publisher : FT Guides
ISBN 13 : 9780273761136
Total Pages : 0 pages
Book Rating : 4.37/5 ( download)

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Download or read book The Financial Times Essential Guide to Business Writing written by Ian Atkinson and published by FT Guides. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives you the critical knowledge you need to make your writing more convincing, compelling and persuasive. It will also help you develop your writing skills for the future by showing you how to coach yourself so you can consistently improve your performance.

Author : Vaughan Evans
Publisher : Pearson UK
ISBN 13 : 1292085169
Total Pages : 286 pages
Book Rating : 4.66/5 ( download)

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Download or read book The FT Essential Guide to Writing a Business Plan written by Vaughan Evans and published by Pearson UK. This book was released on 2015-09-24 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: In one engaging, outcome-oriented book, The FT Essential Guide to Writing a Business Plan gives you: The essential knowledge you need to write a winning business plan – quickly and without fuss Guidance on how to focus throughout on the plan’s purpose – to win backing Samples of what a good plan looks like, so you can benchmark your own as you write it Checklists, tips, examples and milestones to ensure you’re on target Prompts to reflect on, evaluate and learn from your experience With advice that’s instantly applicable, whether your business is a start-up or a more established company looking to grow, this is the one guide you need to create a credible and persuasive plan.

Author : Ian Atkinson
Publisher : Pearson UK
ISBN 13 : 0273769782
Total Pages : 185 pages
Book Rating : 4.81/5 ( download)

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Download or read book The Financial Times Essential Guide to Business Writing written by Ian Atkinson and published by Pearson UK. This book was released on 2012-05-14 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Ian Atkinson
Publisher : Pearson UK
ISBN 13 : 0273769774
Total Pages : 228 pages
Book Rating : 4.74/5 ( download)

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Download or read book The Financial Times Essential Guide to Business Writing written by Ian Atkinson and published by Pearson UK. This book was released on 2012-09-07 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective. It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the world's best advertising writers, which you can use to great effect in your own business writing.

Author : Vaughan Evans
Publisher :
ISBN 13 : 9780273758488
Total Pages : 232 pages
Book Rating : 4.89/5 ( download)

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Download or read book The Financial Times Essential Guide to Writing a Business Plan written by Vaughan Evans and published by . This book was released on 2011 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Dean Starkman
Publisher : Columbia University Press
ISBN 13 : 0231535171
Total Pages : 563 pages
Book Rating : 4.75/5 ( download)

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Download or read book The Best Business Writing 2013 written by Dean Starkman and published by Columbia University Press. This book was released on 2013-06-18 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: An anthology Malcolm Gladwell has called "riveting and indispensable," The Best Business Writing is a far-ranging survey of business's dynamic relationship with politics, culture, and life. This year's selections include John Markoff (New York Times) on innovations in robot technology and the decline of the factory worker; Evgeny Morozov (New Republic) on the questionable value of the popular TED conference series and the idea industry behind it; Paul Kiel (ProPublica) on the ripple effects of the ongoing foreclosure crisis; and the infamous op-ed by Greg Smith, published in the New York Times, announcing his break with Goldman Sachs over its trading practices and corrupt corporate ethos. Jessica Pressler (New York) delves into the personal and professional rivalry between Tory and Christopher Burch, former spouses now competing to dominate the fashion world. Peter Whoriskey (Washington Post) exposes the human cost of promoting pharmaceuticals off-label. Charles Duhigg and David Barboza (New York Times) investigate Apple's unethical labor practices in China. Max Abelson (Bloomberg) reports on Wall Street's amusing reaction to the diminishing annual bonus. Mina Kimes (Fortune) recounts the grisly story of a company's illegal testing—and misuse—of a medical device for profit, and Jeff Tietz (Rolling Stone) composes one of the most poignant and comprehensive portraits of the financial crisis's dissolution of the American middle class.

Author : Natalie Canavor
Publisher : Pearson Education
ISBN 13 : 0137015429
Total Pages : 234 pages
Book Rating : 4.29/5 ( download)

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Download or read book The Truth About the New Rules of Business Writing written by Natalie Canavor and published by Pearson Education. This book was released on 2009-12-16 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Give yourself a powerful competitive advantage by becoming a better business writer. Better writers get better jobs and more promotions; they persuade people through emails, Web sites, presentations, proposals, resumes, grant proposals, you name it. Businesses know this: that's why they spend $3 billion a year helping their employees become more effective writers. The Truth About the New Rules of Business Writing shows you how to master the art of effective business communication replacing the old standards of jargon, pomposity, and grammar drills with a simple, quick and conversational writing style. Authors Natalie Canavor and Claire Meirowitz demonstrate how to plan and organize your content; make your point faster; tell your readers what's in it for them; construct winning documents of every kind, print and electronic, even blog entries and text messages! The Truth about the New Rules of Business Writing brings together the field's best knowledge, and shows exactly how to put it to work. With an "aha" on every page, it presents information in a clear, accessible style that's easy to understand and use. Written in short chapters, it covers the entire field, cuts to the heart of every topic, pulls back the curtain on expert secrets, and pops the bubble of commonly-held assumptions. Simply put, this book delivers easy, painless writing techniques that work.

Author : Vaughan Evans
Publisher : Pearson UK
ISBN 13 : 1292002808
Total Pages : 239 pages
Book Rating : 4.04/5 ( download)

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Download or read book The Financial Times Essential Guide to Developing a Business Strategy written by Vaughan Evans and published by Pearson UK. This book was released on 2013-11-07 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to take your company to the next level? You need a roadmap, a strategy. Preferably one that is simple, workable and saleable. This book provides you with just that. It sets out a straightforward strategy development process, the ‘Strategy Pyramid’, and guides you through it. It uses a lively central case study throughout, as well as drawing on examples of how real businesses have developed winning strategies. Whether you are intent on growing your business, or setting out on your start-up, this book offers an uncomplicated, practical and readable guide on how to get the strategy you need for your business to succeed. It offers sound advice on the following areas: Setting goals and objectives Forecasting market demands Gauging industry competition Tracking competitive advantage Targeting the strategic gap Bridging the gap with business strategy Bridging the gap with corporate strategy Addressing risk and opportunity The FT Essential Guide to Developing a Business Strategy will help businesses of all sizes to chart and realise their growth ambitions.

Author : Dean Starkman
Publisher :
ISBN 13 : 9780231170178
Total Pages : 380 pages
Book Rating : 4.73/5 ( download)

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Download or read book The Best Business Writing 2015 written by Dean Starkman and published by . This book was released on 2015 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The stories in this volume explore new frontiers in the way we do chores, eat takeout, order online, and dumpster-dive, showcasing business's rapid evolution under the influence of new technologies. Profiles include the amusing portrait of a young investor who made a fortune betting on penny stocks; the inspiring and cautionary story of an undocumented immigrant who became a star trader at Goldman Sachs; and the shocking account of a troubled financial prodigy who defrauded his inner circle of millions.

Author : Philip Khan-Panni
Publisher : Pearson UK
ISBN 13 : 0273758527
Total Pages : 146 pages
Book Rating : 4.25/5 ( download)

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Download or read book The Financial Times Essential Guide to Making Business Presentations written by Philip Khan-Panni and published by Pearson UK. This book was released on 2012-09-07 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: The critical knowledge you need to plan, write and deliver your next presentation with maximum impact. Written by a co-founder of the Professional Speaking Association, this book focuses on getting you the results you need from your presentation, whether you are selling a product or service, a proposed change or even your own skills and abilities. It will show you how to persuade your audience by being relevant, clear, engaging and memorable. FINANCIAL TIMES ESSENTIAL GUIDES: THE KNOW-HOW YOU NEED TO GET THE RESULTS YOU WANT