Financial Aspects Of Marketing

Author : Ruth A. Schmidt
Publisher : Bloomsbury Publishing
ISBN 13 : 1349250201
Total Pages : 310 pages
Book Rating : 4.02/5 ( download)

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Download or read book Financial Aspects of Marketing written by Ruth A. Schmidt and published by Bloomsbury Publishing. This book was released on 1996-10-23 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: - Numerous exercises and examples - Learning objectives at the beginning of each chapter and summaries at the end - Case studies to pull together the areas so far covered The use of spreadsheets is integrated into the text.

Author : Keith Ward
Publisher :
ISBN 13 : 9780750617864
Total Pages : 434 pages
Book Rating : 4.61/5 ( download)

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Download or read book Financial Aspects of Marketing written by Keith Ward and published by . This book was released on 1989 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Keith Ward
Publisher : Butterworth-Heinemann
ISBN 13 :
Total Pages : 452 pages
Book Rating : 4.25/5 ( download)

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Download or read book Financial Aspects of Marketing written by Keith Ward and published by Butterworth-Heinemann. This book was released on 1989 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Keith Ward
Publisher : Routledge
ISBN 13 : 1136380302
Total Pages : 368 pages
Book Rating : 4.03/5 ( download)

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Download or read book Marketing Finance written by Keith Ward and published by Routledge. This book was released on 2012-05-31 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business. Marketing Finance is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface.

Author : Keith Ward
Publisher : Routledge
ISBN 13 : 0750657707
Total Pages : 355 pages
Book Rating : 4.09/5 ( download)

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Download or read book Marketing Finance written by Keith Ward and published by Routledge. This book was released on 2004 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: While building on the author's previous book, "Financial Aspects of Marketing," this book is designed to provide marketing managers and students with the financial know-how to maximize the cost effectiveness of their marketing activities.

Author : Keith Ward
Publisher : Routledge
ISBN 13 : 113538570X
Total Pages : 447 pages
Book Rating : 4.05/5 ( download)

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Download or read book Financial Aspects of Marketing written by Keith Ward and published by Routledge. This book was released on 2013-07-04 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1989. Financial Aspects of Marketing is designed particularly for students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of Marketing. The increased emphasis on marketing issues of the new paper and the use of financial information as an aid to decision making provide students with the ability to be 'financially literate'. Practical applications of financial concepts and techniques and their relevance to the marketing function are demonstrated. Contents include Introduction and overview: Analysis -establishing the starting point; Planning - setting objectives and strategies: Control - monitoring achievements: Applications and examples.

Author : Marina Chebykina
Publisher :
ISBN 13 : 9781621740506
Total Pages : pages
Book Rating : 4.01/5 ( download)

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Download or read book Financial Aspects of Marketing Activity written by Marina Chebykina and published by . This book was released on 2014-04-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The textbook describes the main statements of financial aspects of marketing activity, with emphasis on the problems of their use taking into account the realities of the modern Russian economy. Addressed to undergraduates students in Economics. Developed under programs of academic mobility.

Author : Anthony Thomson
Publisher : John Wiley & Sons
ISBN 13 : 111937801X
Total Pages : 293 pages
Book Rating : 4.13/5 ( download)

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Download or read book No Small Change written by Anthony Thomson and published by John Wiley & Sons. This book was released on 2018-05-29 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 13-point manifesto for a new financial services marketing model Anthony Thomson knows a thing or two about new and disruptive financial services, having co-founded and chaired first the ground-breaking Metro Bank and then the purely digital, app-based Atom Bank. And as a financial services marketing specialist for over 30 years, Lucian Camp has helped develop more new and innovative financial services propositions than anyone. Now they’ve put their heads together to write No Small Change, a passionate, opinionated and practical manifesto arguing that the fast-changing financial services world urgently needs to rethink the whole of its approach to marketing. Most of all, they propose that an increasingly digital, fintech-driven industry needs not just more marketing, but also better marketing to make sure it’s successfully identifying consumers’ real needs, and finding powerful and successful ways to engage with them. After detailing the forces of change that demand a new approach, the book then examines in 13 chapters what the key components of that new approach should look like. It takes a broad and multi-faceted perspective, exploring areas as diverse as the crisis of consumer trust, the ever-growing power of Big Data, the importance of leadership and corporate culture and the rapid advance in thinking based on Behavioural Economics. In developing these themes, the authors don’t pull their punches. The book is fiercely critical of some of the industry’s long-established marketing habits, providing compelling reasons why it’s time to abandon the practices that have given it a bad name. Marketers will applaud, but the book is also intended for a broader audience. Thomson and Camp challenge senior management in financial firms to appreciate the real value that marketers can bring to shaping the business agenda at the highest level, and not just to label marketing with that tired old phrase “the colouring-in department.” Rich in anecdotes, comments from leading industry figures, personal experiences on the part of both authors and findings from original research, No Small Change is an entertaining and rewarding read – and, at this point in the development of financial services, a timely and important one.

Author : B.K. Chatterjee
Publisher :
ISBN 13 : 9788172246549
Total Pages : 0 pages
Book Rating : 4.44/5 ( download)

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Download or read book Marketing Management: A Finance Emphasis written by B.K. Chatterjee and published by . This book was released on 1989 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management fulfills the need for an inter-disciplinary approach to the study of present day marketing management. It throws light on financial aspects of marketing and covers all the important and modern concepts in marketing management and also the principles, tenets, tools and techniques in financial management and management accounting.

Author : Jay Nagdeman
Publisher : John Wiley & Sons
ISBN 13 : 0470410795
Total Pages : 288 pages
Book Rating : 4.90/5 ( download)

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Download or read book The Professional's Guide to Financial Services Marketing written by Jay Nagdeman and published by John Wiley & Sons. This book was released on 2009-04-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. The purpose of this book is not to provide a how-to manual, but rather to offer practical information, examples, and thought-provoking tips that provide ideas and insights that will enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. With examples drawn from basic marketing approaches and successful consumer marketing, this book provides a fresh perspective on a variety of marketing issues that can make a significant difference to corporate success.