Export Planning

Author : Joris Leeman
Publisher : BoD – Books on Demand
ISBN 13 : 375284762X
Total Pages : 310 pages
Book Rating : 4.28/5 ( download)

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Download or read book Export Planning written by Joris Leeman and published by BoD – Books on Demand. This book was released on 2021-03-05 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decision-making process. Export Planning (2nd edition) provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases, and provides a 10-step guide for the construction of an international marketing plan. Export Planning will enable readers to: 1. systematically select and plan entries into new international markets; 2. enhance the chances of success through an integrated review of analysis and strategy by means of marketing, logistics, organization and finance; 3. assemble a sound line of reasoning from strategy to implementation. Export Planning is a practical book. It describes export and international marketing at a strategic, tactical and operational level, and combines theoretic models with relevant practical experience. New to this 2nd edition is an additional chapter on the implementation of the export transaction. This book is intended for bachelor and graduate students at business schools and universities. This book is also useful for anyone who wants to know more about export planning, international marketing and international market development.

Author : Joris J.A. Leeman
Publisher : BoD – Books on Demand
ISBN 13 : 3839137861
Total Pages : 250 pages
Book Rating : 4.64/5 ( download)

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Download or read book Export Planning written by Joris J.A. Leeman and published by BoD – Books on Demand. This book was released on 2015-10-09 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 – step approach, to create your international marketing plan It will enable you to: -Systematically select and plan the entry into new international markets; -Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance; -Put together a sound line of reasoning from strategy to implementation. This book provides you with: -An Export Planning – Model: a framework to develop your International Marketing Plan; -4 phases showing you how to set up an Export Policy, Export Audit, Export Plan and Export Roll-out; -10 steps and 5P’s for export which can be used as a toolkit; -A checklist to review whether you are ready for export; “The secret of successful international trade can be found in applying the 4C’s of marketing and matching them with the 5P’s for export: product, performance, partners, people and perseverance.” A book for practitioners and thinkers; students and managers.

Author : Joris J.A. Leeman
Publisher :
ISBN 13 : 9789043017084
Total Pages : 254 pages
Book Rating : 4.86/5 ( download)

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Download or read book Export Planning written by Joris J.A. Leeman and published by . This book was released on 2010 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studieboek op hbo/wo-niveau..

Author : Jason Katzman
Publisher : Skyhorse Publishing Inc.
ISBN 13 : 1616081112
Total Pages : 385 pages
Book Rating : 4.19/5 ( download)

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Download or read book A Basic Guide to Exporting written by Jason Katzman and published by Skyhorse Publishing Inc.. This book was released on 2011-03-23 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is practical advice for anyone who wants to build their business by selling overseas. The International Trade Administration covers key topics such as marketing, legal issues, customs, and more. With real-life examples and a full index, A Basic Guide to Exporting provides expert advice and practical solutions to meet all of your exporting needs.

Author : Maritza Manresa
Publisher : Atlantic Publishing Company
ISBN 13 : 160138226X
Total Pages : 290 pages
Book Rating : 4.69/5 ( download)

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Download or read book How to Open and Operate a Financially Successful Import Export Business written by Maritza Manresa and published by Atlantic Publishing Company. This book was released on 2010 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to entering the import export business.

Author : Frank Lavin
Publisher : John Wiley & Sons
ISBN 13 : 0470828196
Total Pages : 160 pages
Book Rating : 4.99/5 ( download)

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Download or read book Export Now written by Frank Lavin and published by John Wiley & Sons. This book was released on 2011-06-24 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how your business can tap into foreign markets In Export Now, two international business experts reveal the secrets to taking your company global. Offering a real-life strategy that businesses of any size can use to expand their reach around the world, this book is the ultimate guide to identifying, evaluating, and profiting from global opportunities. Essential reading for any company looking to expand abroad, the book explains the five essentials of international growth. All businesses know they need to get into new markets, but the lack of familiarity, the cultural and language gaps, and the differences in business practices can be intimidating—this book solves these problems, giving you everything you need to grow. The ultimate handbook for any business looking to go global Explains the five essentials of international expansion Written by two experts with years of experience building global businesses around the world Guiding you through the how to's of going global, Export Now is your one-stop resource for expanding your business overseas.

Author : Australian Graduate School of Management. Centre for Export Marketing
Publisher :
ISBN 13 : 9780642110800
Total Pages : 82 pages
Book Rating : 4.08/5 ( download)

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Download or read book Export Planning written by Australian Graduate School of Management. Centre for Export Marketing and published by . This book was released on 1989 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Tripti Singh Chowdhury
Publisher : Thakur Publication Private Limited
ISBN 13 :
Total Pages : 201 pages
Book Rating : 4./5 ( download)

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Download or read book EXPORT IMPORT DOCUMENTATION written by Tripti Singh Chowdhury and published by Thakur Publication Private Limited. This book was released on 2024-01-01 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy E-Book of EXPORT IMPORT DOCUMENTATION For MBA 3rd Semester of ( AKTU ) Dr. A.P.J. Abdul Kalam Technical University ,UP

Author : Mark D. Groza
Publisher : Springer
ISBN 13 : 3319194283
Total Pages : 733 pages
Book Rating : 4.88/5 ( download)

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Download or read book Marketing Challenges in a Turbulent Business Environment written by Mark D. Groza and published by Springer. This book was released on 2015-12-22 with total page 733 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today’s emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author : United States. Congress. House. Special Committee on Post-War Economic Policy and Planning
Publisher :
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.32/5 ( download)

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Download or read book Post-war Economic Policy and Planning: Export of information media, both government and private written by United States. Congress. House. Special Committee on Post-War Economic Policy and Planning and published by . This book was released on 1947 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: