Destination Culture

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Publisher : Univ of California Press
ISBN 13 : 9780520209664
Total Pages : 352 pages
Book Rating : 4.64/5 ( download)

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Book Synopsis Destination Culture by : Barbara Kirshenblatt-Gimblett

Download or read book Destination Culture written by Barbara Kirshenblatt-Gimblett and published by Univ of California Press. This book was released on 1998-09-05 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the question, "What does it mean to show?", the author explores the agency of display in museums and tourist attractions. She looks at how objects are made to perform their meaning by being collected and how techniques of display, not just the things shown, convey a powerful message.

Destination Image - Do Berlin ́s tourist authorities have to consider cultural segmentation when developing marketing strategies relating to the place ́s image in an era that refers to the global tourist?

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Author :
Publisher : diplom.de
ISBN 13 : 383662057X
Total Pages : 163 pages
Book Rating : 4.74/5 ( download)

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Book Synopsis Destination Image - Do Berlin ́s tourist authorities have to consider cultural segmentation when developing marketing strategies relating to the place ́s image in an era that refers to the global tourist? by : Wassim El Kadhi

Download or read book Destination Image - Do Berlin ́s tourist authorities have to consider cultural segmentation when developing marketing strategies relating to the place ́s image in an era that refers to the global tourist? written by Wassim El Kadhi and published by diplom.de. This book was released on 2008-10-13 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Destination image is considered as the key in attracting tourists. This thesis purported to scrutinise whether Berlin s tourist authorities have to consider cultural segmentation when developing marketing strategies relating to the place s image. As an exploratory study, it examined Berlin s image among youths from Arab-Islamic and Protestant European countries and confronted them. In an era that is subjected to globalisation and refers to the global tourist, it is vindicated to pose this question. Various scholars are convinced that the world tourism market may be treated as a homogenous one due to globalisation. However, the literature also provides some opposing bearings and discusses them. It further gives some background information on Berlin as a tourist destination, addresses destination image concerning influential cultural factors and the implications of globalisation on consumer behaviour. Finally, it studies the Arab-Islamic and Protestant European youth cultures in the light of globalisation and possible modifying effects. In response to the objectives of this study, primary research was conducted. It involved both quantitative and qualitative data collection methods. Field and online surveys enabled the researcher to collect 239 completed questionnaires (103 Arab-Islamic and 136 Protestant European youths). Besides semi-structured interviews and focus group discussions were carried out at EF Language School, Bournemouth. Following the completion of the survey, obtained data was entered into SPSS. Frequencies and means were calculated for each variable and several ANOVA tests and cross-tabulations conducted in order to stress destination image s specificity in terms of cultural background. Research findings revealed significant differences between the groups regarding their perception of Berlin. Arab-Islamic youths had a more negative stance towards Berlin than their counterparts. Not only did divergences occur between the groups, but also within the groups. Thus, destination image is culture-specific and may also vary across countries sharing similar cultural backgrounds. Overall, despite the effects of globalisation, cultural market segmentation still remains a vital element for a tourist place such as Berlin where the image management is concerned. The thesis provides recommendations for Berlin congruent with the outcomes and concludes with the provision of recommendations for further [...]

Cross-Cultural Destination Image Assessment: Cultural Segmentation Versus the Global Tourist

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Author :
Publisher : Diplomica Verlag
ISBN 13 : 3836672235
Total Pages : 177 pages
Book Rating : 4.38/5 ( download)

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Book Synopsis Cross-Cultural Destination Image Assessment: Cultural Segmentation Versus the Global Tourist by : Wassim El Kadhi

Download or read book Cross-Cultural Destination Image Assessment: Cultural Segmentation Versus the Global Tourist written by Wassim El Kadhi and published by Diplomica Verlag. This book was released on 2009-03 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Various scholars consider destination image - a vital part in tourism marketing- as the key in attracting tourists. It is often regarded, as the most important element in a destination's management and may induce success or failure. Within this research project, destination image is being assessed in cross-cultural terms. It scrutinises the extent to which destination image is culture specific. In other words, does a destination's image vary across people from different cultural backgrounds? This question evolves and is vindicated in an era that is subjected to globalisation and increasingly refers to the global tourist. Many academics are convinced that the world tourism market may be treated as a homogenous one due to globalisation. However, the literature also provides some opposing bearings and discusses them. Hence, the author of this book intended to investigate this issue in more depth in order to find a probable answer to the contradicting sources by conducting an exploratory study of Arab-Islamic and Protestant European youth's pre-visitation image on Berlin. In response to the objectives of this study, primary research was carried out. It involved both quantitative and qualitative data collection methods. Field and online surveys enabled the researcher to collect 239 completed questionnaires. Besides semi-structured interviews and focus group discussions were carried out. Obtained data was entered into SPSS and frequencies and means were calculated and several ANOVA tests and cross-tabulations conducted in order to stress destination image's specificity in terms of cultural background. This book further gives information on Berlin as a tourist destination, addresses destination image concerning influential cultural factors and the implications of globalisation on consumer behaviour. Finally, it studies the Arab-Islamic and Protestant European youth cultures in the light of globalisation and potential modifying effects. It also provides recommendations

The Competitive Destination

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Publisher : CABI
ISBN 13 : 0851996647
Total Pages : 291 pages
Book Rating : 4.46/5 ( download)

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Book Synopsis The Competitive Destination by : J. R. Brent Ritchie

Download or read book The Competitive Destination written by J. R. Brent Ritchie and published by CABI. This book was released on 2003 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It provides guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book is both theoretically sound and managerially useful. It is intended to appeal to both academic researchers and industry professionals and practitioners. Anyone with an interest in the enhancement of a destination's competitiveness from nations to small towns or regions will find this book invaluable.

Migration Italy

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Publisher : University of Toronto Press
ISBN 13 : 1442620080
Total Pages : 282 pages
Book Rating : 4.87/5 ( download)

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Book Synopsis Migration Italy by : Graziella Parati

Download or read book Migration Italy written by Graziella Parati and published by University of Toronto Press. This book was released on 2013-12-31 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: In terms of migration, Italy is often thought of as a source country - a place from which people came rather than one to which people go. However, in the past few decades, Italy has indeed become a destination for many people from poor or war-torn countries seeking a better life in a stable environment. Graziella Parati's Migration Italy examines immigration to Italy in the past twenty years, and explores the processes of cultural hybridization that have occurred. Working from a cultural studies viewpoint, Parati constructs a theoretical framework for discussing Italy as a country of immigration. She gives special attention to immigrant literature, positing that it functions as an act of resistance, a means to talk back to the laws that regulate the lives of migrants. Parati also examines Italian cinema, demonstrating how native and non-native filmmakers alike create parallels between old and new migrations, complicating the definitions of sameness and difference. These definitions and the complexities inherent in the different cultural, legal, and political positions of Italy's people are at the heart of Migration Italy, a unique work of immense importance for understanding society in both modern-day Italy and, indeed, the entire European continent.

Cultural Tourism

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Publisher : Juta and Company Ltd
ISBN 13 : 9780702171857
Total Pages : 372 pages
Book Rating : 4.59/5 ( download)

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Book Synopsis Cultural Tourism by : Milena Ivanovic

Download or read book Cultural Tourism written by Milena Ivanovic and published by Juta and Company Ltd. This book was released on 2008 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stressing the interconnectedness of tourism and culture, this valuable handbook explores what tourism industry professionals need to know to succeed. Globalization, landmark attractions, and cultural heritage are among the topics discussed from both international and local perspectives. Each chapter also concludes with a comprehensive series of self-assessment questions and a proposed task that professionals and students can do to enrich their cultural learning experience.

The Emerald Handbook of Destination Recovery in Tourism and Hospitality

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Publisher : Emerald Group Publishing
ISBN 13 : 1802620737
Total Pages : 569 pages
Book Rating : 4.33/5 ( download)

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Book Synopsis The Emerald Handbook of Destination Recovery in Tourism and Hospitality by : Priyakrushna Mohanty

Download or read book The Emerald Handbook of Destination Recovery in Tourism and Hospitality written by Priyakrushna Mohanty and published by Emerald Group Publishing. This book was released on 2022-11-07 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring a broad geographical range of examples and pan-disciplinary perspectives, The Emerald Handbook of Destination Recovery in Tourism and Hospitality is an essential reference and illuminating guide on developments in the theory and practice of tourism development post-pandemic.

Destination Marketing and Management

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Publisher : CABI
ISBN 13 : 1845937627
Total Pages : 380 pages
Book Rating : 4.21/5 ( download)

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Book Synopsis Destination Marketing and Management by : Youcheng Wang

Download or read book Destination Marketing and Management written by Youcheng Wang and published by CABI. This book was released on 2011 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.

Global Perspectives on Strategic Storytelling in Destination Marketing

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Publisher : IGI Global
ISBN 13 : 1668434385
Total Pages : 336 pages
Book Rating : 4.83/5 ( download)

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Book Synopsis Global Perspectives on Strategic Storytelling in Destination Marketing by : Campos, Ana Cláudia

Download or read book Global Perspectives on Strategic Storytelling in Destination Marketing written by Campos, Ana Cláudia and published by IGI Global. This book was released on 2022-05-27 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories have always been part of tourism with tourists eager to both share and listen to stories about destinations. Destinations also build identity and distinctiveness by sharing stories with visitors. It is essential to gain a deeper understanding of the role that stories play in marketing and branding destinations, as well as how storytelling through digital mobile technologies can aid in these practices. Global Perspectives on Strategic Storytelling in Destination Marketing is a key reference that offers theoretical frameworks and empirical approaches to the study of storytelling in tourism at the organizational and destination levels, and from the perspectives of experience providers and customers. It further addresses current and future challenges of tourism organizations and destinations that may be tackled by creatively adopting storytelling as a strategy for brand differentiation and customer involvement. Covering topics such as film-induced tourism, heritage tourism, and community engagement, this premier reference source is an excellent resource for marketers, advertising executives, brand managers, travel agencies, tour operators, event and program managers, business executives, government officials, community leaders, students, researchers, academicians, professionals, and practitioners in the tourism and hospitality industry.

Managing Festivals for Destination Marketing and Branding

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Author :
Publisher : IGI Global
ISBN 13 : 166846358X
Total Pages : 394 pages
Book Rating : 4.81/5 ( download)

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Book Synopsis Managing Festivals for Destination Marketing and Branding by : Kulshreshtha, Sharad Kumar

Download or read book Managing Festivals for Destination Marketing and Branding written by Kulshreshtha, Sharad Kumar and published by IGI Global. This book was released on 2023-04-11 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize such events. Every festival has its own distinct personality, charms, appeal, and experiences that are closely linked to culture, customs, issues, core values, and more. All of these factors combine to create a one-of-a-kind selling offer for specific destinations. Festival attractions can serve to popularize and strengthen the tourist economy, as well as to promote employment, entrepreneurship, and tourism destination branding for the location. Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians.