Export Performance And Export Marketing Strategies

Author : Shaoming Zou
Publisher : Business Expert Press
ISBN 13 : 9781606490099
Total Pages : 150 pages
Book Rating : 4.95/5 ( download)

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Download or read book Export Marketing Strategy written by Shaoming Zou and published by Business Expert Press. This book was released on 2009-05-01 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.

Author : Craig C. Julian
Publisher : Edward Elgar Publishing
ISBN 13 : 1781954399
Total Pages : 449 pages
Book Rating : 4.93/5 ( download)

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Download or read book Research Handbook on Export Marketing written by Craig C. Julian and published by Edward Elgar Publishing. This book was released on 2014-12-31 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through

Author :
Publisher : Cambria Press
ISBN 13 : 1621969363
Total Pages : 275 pages
Book Rating : 4.65/5 ( download)

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Download or read book E-commerce and Export Performance written by and published by Cambria Press. This book was released on with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Saad Dubayyan Alshammari
Publisher :
ISBN 13 : 9788175418226
Total Pages : 146 pages
Book Rating : 4.22/5 ( download)

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Download or read book International Marketing Strategy and Export Performance written by Saad Dubayyan Alshammari and published by . This book was released on 2015 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Joris J.A. Leeman
Publisher : BoD – Books on Demand
ISBN 13 : 3839137861
Total Pages : 250 pages
Book Rating : 4.64/5 ( download)

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Download or read book Export Planning written by Joris J.A. Leeman and published by BoD – Books on Demand. This book was released on 2015-10-09 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 – step approach, to create your international marketing plan It will enable you to: -Systematically select and plan the entry into new international markets; -Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance; -Put together a sound line of reasoning from strategy to implementation. This book provides you with: -An Export Planning – Model: a framework to develop your International Marketing Plan; -4 phases showing you how to set up an Export Policy, Export Audit, Export Plan and Export Roll-out; -10 steps and 5P’s for export which can be used as a toolkit; -A checklist to review whether you are ready for export; “The secret of successful international trade can be found in applying the 4C’s of marketing and matching them with the 5P’s for export: product, performance, partners, people and perseverance.” A book for practitioners and thinkers; students and managers.

Author : Gerald Albaum
Publisher : Addison Wesley Publishing Company
ISBN 13 :
Total Pages : 520 pages
Book Rating : 4.00/5 ( download)

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Download or read book International Marketing and Export Management written by Gerald Albaum and published by Addison Wesley Publishing Company. This book was released on 1994 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Central themes are the understanding of marketing processes and the management of export operations and decision making.

Author : Nigel Piercy
Publisher : Routledge
ISBN 13 : 1317654013
Total Pages : 284 pages
Book Rating : 4.18/5 ( download)

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Download or read book Export Strategy: Markets and Competition (RLE Marketing) written by Nigel Piercy and published by Routledge. This book was released on 2014-09-15 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.

Author : Sanjay K. Jain
Publisher :
ISBN 13 : 9788190002684
Total Pages : 897 pages
Book Rating : 4.86/5 ( download)

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Download or read book Export Performance and Export Marketing Strategies written by Sanjay K. Jain and published by . This book was released on 1988 with total page 897 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Michael R. Czinkota
Publisher : Greenwood
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.48/5 ( download)

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Download or read book Export Management written by Michael R. Czinkota and published by Greenwood. This book was released on 1982 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Peter J. Buckley
Publisher : Springer
ISBN 13 : 134926640X
Total Pages : 280 pages
Book Rating : 4.01/5 ( download)

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Download or read book The Strategy and Organization of International Business written by Peter J. Buckley and published by Springer. This book was released on 2016-07-27 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume encompasses the latest thinking on international business strategy and organization. It spans topics ranging from the influence of national culture on international business strategies, to the reorganization of corporate strategies in the context of the European single market. It represents an international coverage of the leading edge research findings in this area.