Experimental Business Research

Author : Philip Cash
Publisher : Springer
ISBN 13 : 3319337815
Total Pages : 270 pages
Book Rating : 4.14/5 ( download)

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Download or read book Experimental Design Research written by Philip Cash and published by Springer. This book was released on 2016-05-17 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a new, multidisciplinary perspective on and paradigm for integrative experimental design research. It addresses various perspectives on methods, analysis and overall research approach, and how they can be synthesized to advance understanding of design. It explores the foundations of experimental approaches and their utility in this domain, and brings together analytical approaches to promote an integrated understanding. The book also investigates where these approaches lead to and how they link design research more fully with other disciplines (e.g. psychology, cognition, sociology, computer science, management). Above all, the book emphasizes the integrative nature of design research in terms of the methods, theories, and units of study—from the individual to the organizational level. Although this approach offers many advantages, it has inherently led to a situation in current research practice where methods are diverging and integration between individual, team and organizational understanding is becoming increasingly tenuous, calling for a multidisciplinary and transdiscipinary perspective. Experimental design research thus offers a powerful tool and platform for resolving these challenges. Providing an invaluable resource for the design research community, this book paves the way for the next generation of researchers in the field by bridging methods and methodology. As such, it will especially benefit postgraduate students and researchers in design research, as well as engineering designers.

Author : Stefan H. Thomke
Publisher : Harvard Business Press
ISBN 13 : 1633697118
Total Pages : 252 pages
Book Rating : 4.19/5 ( download)

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Download or read book Experimentation Works written by Stefan H. Thomke and published by Harvard Business Press. This book was released on 2020-02-18 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind. That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? In B2B and B2C? How do you build an experimentation culture? Also, best practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, Booking.com, and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke shows us how these and many other organizations prove that experimentation provides significant competitive advantage. How can managers create this capability at their own companies? Essential is developing an experimentation organization that prizes the science of testing and puts the discipline of experimentation at the center of its innovation process. While it once took companies years to develop the tools for such large-scale experiments, advances in technology have put these tools at the fingertips of almost any business professional. By combining the power of software and the rigor of controlled experiments, today's managers can make better decisions, create magical customer experiences, and generate big financial returns. Experimentation Works is your guidebook to a truly new way of thinking and innovating.

Author : Donald T. Campbell
Publisher : Ravenio Books
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4./5 ( download)

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Download or read book Experimental and Quasi-Experimental Designs for Research written by Donald T. Campbell and published by Ravenio Books. This book was released on 2015-09-03 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: We shall examine the validity of 16 experimental designs against 12 common threats to valid inference. By experiment we refer to that portion of research in which variables are manipulated and their effects upon other variables observed. It is well to distinguish the particular role of this chapter. It is not a chapter on experimental design in the Fisher (1925, 1935) tradition, in which an experimenter having complete mastery can schedule treatments and measurements for optimal statistical efficiency, with complexity of design emerging only from that goal of efficiency. Insofar as the designs discussed in the present chapter become complex, it is because of the intransigency of the environment: because, that is, of the experimenter’s lack of complete control.

Author : K Srinagesh
Publisher : Elsevier
ISBN 13 : 0080497810
Total Pages : 429 pages
Book Rating : 4.15/5 ( download)

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Download or read book The Principles of Experimental Research written by K Srinagesh and published by Elsevier. This book was released on 2011-04-01 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The need to understand how to design and set up an investigative experiment is nearly universal to all students in engineering, applied technology and science, as well as many of the social sciences. Many schools offer courses in this fundamental skill and this book is meant to offer an easily accessible introduction to the essential tools needed, including an understanding of logical processes, how to use measurement, the do’s and don’ts of designing experiments so as to achieve reproducible results and the basic mathematical underpinnings of how data should be analyzed and interpreted. The subject is also taught as part of courses on Engineering statistics, Quality Control in Manufacturing, and Senior Design Project, in which conducting experimental research is usually integral to the project in question. * Covers such essential fundamentals as "definitions," "quantification," and standardization of test materials * Shows students and professionals alike how to plan an experiment—from how to frame a proper Hypothesis to designing an experiment to accurately reflect the nature of the problem to "designing with factors." * Includes a separate section on the use of Statistics in Experimental Research, including overview of probability and statistics, as well as Randomization, Replication and Sampling, as well as proper ways to draw statistical inferences from experimental data.

Author : Stefan Hunziker
Publisher : Springer Nature
ISBN 13 : 3658427396
Total Pages : 261 pages
Book Rating : 4.99/5 ( download)

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Download or read book Research Design in Business and Management written by Stefan Hunziker and published by Springer Nature. This book was released on 2024-01-03 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook on research designs provides undergraduate and graduate students with detailed guidance to tackle their research projects. It has been recommended and developed for university courses in Germany, Austria, and Switzerland. The authors offer students relevant research designs in business and management. They show how to overcome the common qualitative and quantitative methods divide. For this purpose, the textbook focuses on the scientific problem-solving process. It emphasizes the importance of an appropriate research design to produce intellectual contributions. The authors describe the most relevant research designs in business and management research. They assess each research design about its suitability to answer specific research questions. The textbook also covers academic writing and provides valuable tips about the whole research process. It not only serves students as a resource to conduct their research projects. Moreover, it is also a helpful reference throughout the entire academic career.

Author : Johannes Ledolter
Publisher : Stanford University Press
ISBN 13 : 9780804756129
Total Pages : 326 pages
Book Rating : 4.20/5 ( download)

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Download or read book Testing 1 - 2 - 3 written by Johannes Ledolter and published by Stanford University Press. This book was released on 2007 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests.

Author : Michelle Christensen
Publisher : Birkhäuser
ISBN 13 : 303562366X
Total Pages : 160 pages
Book Rating : 4.66/5 ( download)

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Download or read book NERD - New Experimental Research in Design 2 written by Michelle Christensen and published by Birkhäuser. This book was released on 2021-06-08 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design is inextricably interwoven with all aspects of life and has even produced its own astonishing genre of research. Design research opens up new perspectives of interdisciplinary empiricism, joining with economics, sociology, technology, and philosophy to produce analyses and syntheses that get to the heart of daily life. The twelve contributions from international authors that comprise this book vividly make this case. They cover the relationship between subject and object, animation, all forms of representation, design activism, and many other themes. This book is intended to inspire discussion. Its target reader is anyone seeking to expand their understanding of design, to fundamentally improve their praxis, and to more deeply appreciate life in all of its aspects.

Author : Amnon Rapoport
Publisher : Springer Science & Business Media
ISBN 13 : 0387242430
Total Pages : 276 pages
Book Rating : 4.39/5 ( download)

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Download or read book Experimental Business Research written by Amnon Rapoport and published by Springer Science & Business Media. This book was released on 2005-10-20 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume II & III of Experimental Business Research include original papers that were presented at the Second Asian Conference on Experimental Business Research held at the Hong Kong University of Science and Technology (HKUST) on December 16-19, 2003. The conference was organized by the Center for Experimental Business Research (cEBR) at HKUST and was chaired by Professors Amnon Rapoport and Rami Zwick. Experimental Business Research adopts laboratory based experimental economics methods to study an array of business and policy issues spanning the entire business domain including accounting, economics, finance, information systems, marketing and management and policy. "Experimental economics" is an established term that refers to the use of controlled laboratory-based procedures to test the implications of economic hypotheses and models and discover replicable patterns of economic behavior. We have coined the term "Experimental Business Research" in order to broaden the scope of"experimental economics" to encompass experimental finance, experimental accounting, and more generally the use of laboratory-based procedures to test hypotheses and models arising from research in other business related areas, including information systems, marketing, and management and policy. The chapters included in these volumes reflect the domain diversity of studies in the experimental business research field.

Author : Joachim Weimann
Publisher : Springer
ISBN 13 : 3319933639
Total Pages : 317 pages
Book Rating : 4.34/5 ( download)

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Download or read book Methods in Experimental Economics written by Joachim Weimann and published by Springer. This book was released on 2019-07-12 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a hands-on and intuitive overview of the methodological foundations of experimental economics. Experimental economic research has been an integral part of economic science for quite some time and is gaining more and more attention in related disciplines. The book addresses the design and execution of experiments, the evaluation of experimental data and the equipment of an experimental laboratory. It illustrates the challenges involved in designing and conducting experiments and helps the reader to address them in practice.

Author : Donald T. Campbell
Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.80/5 ( download)

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Download or read book Experimental and Quasi-experimental Designs for Research written by Donald T. Campbell and published by . This book was released on 1978 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: