Excellence In Communicating Organizational Strategy

Author : Donald P. Cushman
Publisher : SUNY Press
ISBN 13 : 9780791450338
Total Pages : 274 pages
Book Rating : 4.33/5 ( download)

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Download or read book Excellence in Communicating Organizational Strategy written by Donald P. Cushman and published by SUNY Press. This book was released on 2001-07-19 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essays on how organizations effectively communicate strategy to optimize performance.

Author : Donald P. Cushman
Publisher : SUNY Press
ISBN 13 : 9780791450345
Total Pages : 276 pages
Book Rating : 4.41/5 ( download)

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Download or read book Excellence in Communicating Organizational Strategy written by Donald P. Cushman and published by SUNY Press. This book was released on 2001-07-19 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essays on how organizations effectively communicate strategy to optimize performance.

Author : Ralph Tench
Publisher : Springer
ISBN 13 : 3319488600
Total Pages : 238 pages
Book Rating : 4.08/5 ( download)

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Download or read book Communication Excellence written by Ralph Tench and published by Springer. This book was released on 2017-03-28 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.

Author : David M. Dozier
Publisher : Routledge
ISBN 13 : 1136688323
Total Pages : 271 pages
Book Rating : 4.24/5 ( download)

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Download or read book Manager's Guide to Excellence in Public Relations and Communication Management written by David M. Dozier and published by Routledge. This book was released on 2013-10-18 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis. The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are: * the core or inner sphere of communication excellence -- the knowledge base of the communication department, * the shared expectations of top communicators and senior managers about the function and role of communication, and * the organization's culture -- the larger context that either nurtures or impedes communication excellence. This text also examines communication excellence as demonstrated in specific programs developed for specific publics.

Author : Theodore Avtgis
Publisher :
ISBN 13 : 9781465203908
Total Pages : 0 pages
Book Rating : 4.07/5 ( download)

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Download or read book Organizational Communication: Strategies for Success written by Theodore Avtgis and published by . This book was released on 2012-04-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational Communication: Strategies for Success

Author : James E. Grunig
Publisher : Routledge
ISBN 13 : 1136691758
Total Pages : 681 pages
Book Rating : 4.51/5 ( download)

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Download or read book Excellence in Public Relations and Communication Management written by James E. Grunig and published by Routledge. This book was released on 2013-10-18 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.

Author : Elizabeth L. Toth
Publisher : Routledge
ISBN 13 : 1135250693
Total Pages : 656 pages
Book Rating : 4.90/5 ( download)

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Download or read book The Future of Excellence in Public Relations and Communication Management written by Elizabeth L. Toth and published by Routledge. This book was released on 2009-03-04 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Future of Excellence in Public Relations and Communication Management brings together a stellar collection of public relations scholars to address the question: What will happen to continue the seminal theory building in public relations, bolstered by the work of James E. Grunig and Larissa A. Grunig, and the groundbreaking 1992 IABC Excellence Study examining best practices in the field? This volume presents a challenge to future researchers, encouraging consideration of other theoretical research problems that will lead to improving the management practice of public relations. This collection advances scholarly and practitioner understanding of excellence in public relations and communication management, and as such, public relations and communications scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely by reading the work in this volume.

Author : Rita Linjuan Men
Publisher : Business Expert Press
ISBN 13 : 1631576763
Total Pages : 290 pages
Book Rating : 4.68/5 ( download)

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Download or read book Excellence in Internal Communication Management written by Rita Linjuan Men and published by Business Expert Press. This book was released on 2016-12-26 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices.

Author : James E. Grunig
Publisher : Routledge
ISBN 13 : 1135692874
Total Pages : 774 pages
Book Rating : 4.72/5 ( download)

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Download or read book Excellent Public Relations and Effective Organizations written by James E. Grunig and published by Routledge. This book was released on 2003-01-30 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions: *How can we show the value of public relations? *What is the value of relationships? *How do relationships affect reputation? *What does it mean to practice communication strategically? *How can we measure and evaluate the effects of public relations programs? *Should communication programs be integrated? *How does the new female majority in the profession affect communication Excellence? This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.

Author : Elizabeth L. Toth
Publisher : Routledge
ISBN 13 : 1135250685
Total Pages : 682 pages
Book Rating : 4.83/5 ( download)

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Download or read book The Future of Excellence in Public Relations and Communication Management written by Elizabeth L. Toth and published by Routledge. This book was released on 2009-03-04 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining best practices in the public relations field. In this assembled collection, editor Elizabeth L. Toth and the contributors show how and in what ways the theories of the Excellence Study have developed and changed. They present research that advances excellence theories, adds new dimensions and directions to the excellence theories, and shows how the excellence study has moved on to a global stage. Toth and her colleagues challenge future researchers to continue the theory-building that will lead to understand how strategic public relations management contributes to organizations and society. Public relations and communication management scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely from the work included here.