Essentials Of Health Care Marketing Fourth Edition

Author : Eric N. Berkowitz
Publisher : Jones & Bartlett Learning
ISBN 13 : 1284124193
Total Pages : 609 pages
Book Rating : 4.94/5 ( download)

DOWNLOAD NOW!

Download or read book Essentials of Health Care Marketing, Fourth Edition written by Eric N. Berkowitz and published by Jones & Bartlett Learning. This book was released on 2016-08-15 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Fifth Edition of Essentials of Health Care Marketing coming in March 2021. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.

Author : Eric N. Berkowitz
Publisher : Jones & Bartlett Learning
ISBN 13 : 1284200159
Total Pages : 806 pages
Book Rating : 4.57/5 ( download)

DOWNLOAD NOW!

Download or read book Essentials of Health Care Marketing written by Eric N. Berkowitz and published by Jones & Bartlett Learning. This book was released on 2021-03-29 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition

Author : John L. Fortenberry
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763764485
Total Pages : 253 pages
Book Rating : 4.87/5 ( download)

DOWNLOAD NOW!

Download or read book Cases in Health Care Marketing written by John L. Fortenberry and published by Jones & Bartlett Learning. This book was released on 2011 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.

Author : Berkowitz, Roger
Publisher :
ISBN 13 : 9781284083620
Total Pages : 536 pages
Book Rating : 4.24/5 ( download)

DOWNLOAD NOW!

Download or read book Essentials of Health Care Marketing written by Berkowitz, Roger and published by . This book was released on 2010-09-10 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Berkowitz
Publisher :
ISBN 13 : 9781284069624
Total Pages : 440 pages
Book Rating : 4.21/5 ( download)

DOWNLOAD NOW!

Download or read book Essentials of Health Care Marketing written by Berkowitz and published by . This book was released on 2014-09-23 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Richard K. Thomas
Publisher :
ISBN 13 : 9781640551596
Total Pages : pages
Book Rating : 4.9X/5 ( download)

DOWNLOAD NOW!

Download or read book Marketing Health Services written by Richard K. Thomas and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current trends and turmoil to position themselves for the future healthcare environment"--

Author : Eric N. Berkowitz
Publisher : Jones & Bartlett Publishers
ISBN 13 : 9781284237122
Total Pages : 600 pages
Book Rating : 4.25/5 ( download)

DOWNLOAD NOW!

Download or read book Essentials of Health Care Marketing with Nav Scenario for Marketing written by Eric N. Berkowitz and published by Jones & Bartlett Publishers. This book was released on 2021-03-29 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bundle includes Essentials of Health Care Marketing, Fifth Edition with the Navigate Scenario for Marketing.

Author : Eric Berkowitz
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763783331
Total Pages : 536 pages
Book Rating : 4.34/5 ( download)

DOWNLOAD NOW!

Download or read book Essentials of Health Care Marketing written by Eric Berkowitz and published by Jones & Bartlett Learning. This book was released on 2011 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Sciences & Professions

Author : Leiyu Shi
Publisher : Jones & Bartlett Learning
ISBN 13 : 1284175170
Total Pages : 390 pages
Book Rating : 4.72/5 ( download)

DOWNLOAD NOW!

Download or read book Essentials of the U.S. Health Care System written by Leiyu Shi and published by Jones & Bartlett Learning. This book was released on 2018-09-07 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of the U.S. Health Care System, Fifth Edition is a clear and concise distillation of the major topics covered in the best-selling Delivering Health Care in America by the same authors. Designed for undergraduate and graduate students in programs across the health disciplines, Essentials of the U.S. Health Care System is a reader-friendly, well organized resource that covers the major characteristics, foundations, and future of the U.S. health care system. The text clarifies the complexities of health care organization and finance and presents a solid overview of how the various components fit together.

Author : John L. Fortenberry
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763763276
Total Pages : 337 pages
Book Rating : 4.75/5 ( download)

DOWNLOAD NOW!

Download or read book Health Care Marketing written by John L. Fortenberry and published by Jones & Bartlett Learning. This book was released on 2010 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing tools and demonstrates their application in the health care environment.Ideal for undergraduate and graduate courses in health care marketing or health care strategy, the tools cover a broad spectrum of topics including product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.Each chapter focuses on a specific marketing tool and can be read as stand-alone presentation of the topic. Step-by-step guidelines take the reader through techniques that range from time-tested marketing classics to new models that will undoubtedly become classics in time.