Essentials Of Health Care Marketing Fourth Edition

Author : Eric N. Berkowitz
Publisher : Jones & Bartlett Learning
ISBN 13 : 1284124193
Total Pages : 609 pages
Book Rating : 4.94/5 ( download)

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Download or read book Essentials of Health Care Marketing, Fourth Edition written by Eric N. Berkowitz and published by Jones & Bartlett Learning. This book was released on 2016-08-15 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Fifth Edition of Essentials of Health Care Marketing coming in March 2021. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.

Author : Eric N. Berkowitz
Publisher : Jones & Bartlett Learning
ISBN 13 : 1284200159
Total Pages : 806 pages
Book Rating : 4.57/5 ( download)

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Download or read book Essentials of Health Care Marketing written by Eric N. Berkowitz and published by Jones & Bartlett Learning. This book was released on 2021-03-29 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition

Author : Berkowitz, Roger
Publisher :
ISBN 13 : 9781284083620
Total Pages : 536 pages
Book Rating : 4.24/5 ( download)

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Download or read book Essentials of Health Care Marketing written by Berkowitz, Roger and published by . This book was released on 2010-09-10 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Berkowitz
Publisher :
ISBN 13 : 9781284069624
Total Pages : 440 pages
Book Rating : 4.21/5 ( download)

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Download or read book Essentials of Health Care Marketing written by Berkowitz and published by . This book was released on 2014-09-23 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Eric N. Berkowitz
Publisher : Jones & Bartlett Publishers
ISBN 13 : 9781284237122
Total Pages : 600 pages
Book Rating : 4.25/5 ( download)

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Download or read book Essentials of Health Care Marketing with Nav Scenario for Marketing written by Eric N. Berkowitz and published by Jones & Bartlett Publishers. This book was released on 2021-03-29 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bundle includes Essentials of Health Care Marketing, Fifth Edition with the Navigate Scenario for Marketing.

Author : Eric Berkowitz
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763783331
Total Pages : 536 pages
Book Rating : 4.34/5 ( download)

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Download or read book Essentials of Health Care Marketing written by Eric Berkowitz and published by Jones & Bartlett Learning. This book was released on 2011 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Sciences & Professions

Author : Richard K. Thomas
Publisher :
ISBN 13 : 9781640551589
Total Pages : pages
Book Rating : 4.81/5 ( download)

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Download or read book Marketing Health Services written by Richard K. Thomas and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current trends and turmoil to position themselves for the future healthcare environment"--

Author : John L. Fortenberry
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763763276
Total Pages : 337 pages
Book Rating : 4.75/5 ( download)

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Download or read book Health Care Marketing written by John L. Fortenberry and published by Jones & Bartlett Learning. This book was released on 2010 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing tools and demonstrates their application in the health care environment.Ideal for undergraduate and graduate courses in health care marketing or health care strategy, the tools cover a broad spectrum of topics including product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.Each chapter focuses on a specific marketing tool and can be read as stand-alone presentation of the topic. Step-by-step guidelines take the reader through techniques that range from time-tested marketing classics to new models that will undoubtedly become classics in time.

Author : Nancy J. Niles
Publisher : Jones & Bartlett Learning
ISBN 13 : 1284102882
Total Pages : 449 pages
Book Rating : 4.88/5 ( download)

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Download or read book Basics of the U.S. Health Care System written by Nancy J. Niles and published by Jones & Bartlett Learning. This book was released on 2016-12-14 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basics of the U.S. Health Care System, Third Edition provides students with a broad, fundamental introduction to the workings of the healthcare industry. Engaging and activities-oriented, the text offers an especially accessible overview of the major concepts of healthcare operations, the role of government, public and private financing, as well as ethical and legal issues. Each chapter features review exercises and Web resources that make studying this complex industry both enjoyable and easy. Students of various disciplines—including healthcare administration, business, nursing, public health, and others—will discover a practical guide that prepares them for professional opportunities in this rapidly growing sector.

Author : Alan Wilson
Publisher : McGraw Hill
ISBN 13 : 1526847817
Total Pages : 539 pages
Book Rating : 4.12/5 ( download)

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Download or read book EBK: Services Marketing: Integrating Customer Service Across the Firm 4e written by Alan Wilson and published by McGraw Hill. This book was released on 2020-10-07 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-todate and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today. New and updated material in this new edition includes: • New content related to human resource strategies, including coverage of the role of robots and chatbots for delivering customer-focused services. • New coverage on listening to customers through research, big data, netnography and monitoring user-generated content. • Increased technology, social media and digital coverage throughout the text, including the delivery of services using mobile and digital platforms, as well as through the Internet of Things. • Brand new examples and case studies added from global and innovative companies including Turkish Airlines, Volvo, EasyJet and McDonalds. Available with McGraw-Hill’s Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency.