Embracing Social Media

Author : Janet Fouts
Publisher : Happy About
ISBN 13 : 1600051642
Total Pages : 162 pages
Book Rating : 4.47/5 ( download)

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Download or read book Social Media Success! written by Janet Fouts and published by Happy About. This book was released on 2009 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a launch pad for successful social media engagement. It shows how to identify the right networks, find the influencers, and which tools will work best. The text gives guidelines for building a successful strategy, drive traffic to Web sites, and enhance customer service efficiency.

Author : Crystal Washington
Publisher :
ISBN 13 : 9780989214407
Total Pages : 103 pages
Book Rating : 4.00/5 ( download)

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Download or read book The Social Media WHY written by Crystal Washington and published by . This book was released on 2013-06 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet and social media have created a new group of Haves and Have-Nots in business. The Haves enjoy a competitive advantage, access to nearly unlimited information, and are pushing the Have-Nots out of leadership roles (and sometimes jobs) in organizations. In The Social Media WHY, marketing strategist and international speaker Crystal Washington dispels the myths surrounding using social media for business and concisely demonstrates the very practical ways that innovative professionals are using social media to become more efficient, effective and connected.

Author : Ravi Gupta
Publisher : John Wiley & Sons
ISBN 13 : 1118631854
Total Pages : 458 pages
Book Rating : 4.50/5 ( download)

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Download or read book Using Social Media for Global Security written by Ravi Gupta and published by John Wiley & Sons. This book was released on 2013-01-16 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential reading for cybersecurity professionals, security analysts, policy experts, decision-makers, activists, and law enforcement! During the Arab Spring movements, the world witnessed the power of social media to dramatically shape events. Now this timely book shows government decision-makers, security analysts, and activists how to use the social world to improve security locally, nationally, and globally--and cost-effectively. Authored by two technology/behavior/security professionals, Using Social Media for Global Security offers pages of instruction and detail on cutting-edge social media technologies, analyzing social media data, and building crowdsourcing platforms. The book teaches how to collect social media data and analyze it to map the social networks of terrorists and sex traffickers, and forecast attacks and famines. You will learn how to coalesce communities through social media to help catch murderers, coordinate disaster relief, and collect intelligence about drug smuggling from hard-to-reach areas. Also highlighting dramatic case studies drawn from the headlines, this crucial book is a must-read. Illustrates linguistic, correlative, and network analysis of OSINT Examines using crowdsourcing technologies to work and engage with populations globally to solve security problems Explores how to ethically deal with social media data without compromising people’s rights to privacy and freedom of expression Shows activists fighting against oppressive regimes how they can protect their identities online If you're responsible for maintaining local, national or global security, you'll want to read Using Social Media for Global Security.

Author : Paul Signorelli
Publisher : Rowman & Littlefield
ISBN 13 : 1538114429
Total Pages : 235 pages
Book Rating : 4.21/5 ( download)

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Download or read book Change the World Using Social Media written by Paul Signorelli and published by Rowman & Littlefield. This book was released on 2021-01-15 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this story-driven handbook to using social media to foster collaboration and positive change, people using social media describe how those tools work and how they have used social media to produce positive transformations within their extended communities. Starting with an overview of what social media tools provide, Signorelli shows how social media tools can be quickly learned and easily adapted to produce small- as well as large-scale changes when used effectively in conjunction with other collaboration resources and tools. Chapters include: What Is Social Media and What Can It Do for You? Facing the Pros and Cons of Facebook Twitter: Small Messages With Large Results LinkedIn and Collaborative Project Management Tools: Tapping Into Business Networks Picturing Change: Instagram, Snapchat, and Flickr Blogging for Social Change Broadcasts and Podcasts: YouTube, TalkShoe, and Zencastr Videoconferencing and Telepresence: Meeting Online to Change the World Follow the Money: Changing the World through Online Fundraising Facing Incivility: Trolls, Online Harassment, and Fake News Organizing to Change the World This engaging handbook that takes us into the minds and hearts of some of today’s most successful activists, showing how they think and work. Paul Signorelli helps us see easy ways you can incorporate the examples they provide into your own work to create stronger, more creative, positive results when addressing today’s myriad challenges. By the time you finish reading this book, you should be able to decide which social media tools will be most effective for you, immediately begin using those tools to reach your goals, and be one large step closer to changing your world.

Author : Sandy Carter
Publisher : IBM Press
ISBN 13 : 0132618311
Total Pages : 288 pages
Book Rating : 4.11/5 ( download)

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Download or read book Get Bold written by Sandy Carter and published by IBM Press. This book was released on 2012 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Get Bold' offers a systematic approach to creating and implementing an effective and successful social business strategy that moves your company beyond just looking at social media to realizing tangible business results.

Author : Scott W.H. Young
Publisher : Rowman & Littlefield
ISBN 13 : 1442270527
Total Pages : 177 pages
Book Rating : 4.27/5 ( download)

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Download or read book Using Social Media to Build Library Communities written by Scott W.H. Young and published by Rowman & Littlefield. This book was released on 2017-09-01 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Social Media to Build Library Communities: A LITA Guide is a community-building action manual for practitioners across the profession. By bringing together an array of perspectives to explore community building through social media, this book serves as the go-to resource for professionals who want to take social media beyond marketing and promotion to build an inclusive and engaged community of library users. Each chapter contains clear explanations of important topics for building communities through social media, and readers will come away with cohesive approaches for their own libraries. Using Social Media to Build Library Communities demonstrates that an energetic and committed community exists to help and guide fellow community builders.

Author : Kristin Magette
Publisher : Rowman & Littlefield
ISBN 13 : 1475813309
Total Pages : 117 pages
Book Rating : 4.02/5 ( download)

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Download or read book Embracing Social Media written by Kristin Magette and published by Rowman & Littlefield. This book was released on 2014-12-08 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: The suggestion of embracing social media in schools triggers a variety of reactions, from excitement to outright refusal. But teaching students and engaging families who live their lives in an increasingly digital world means the embrace of social media is no longer optional—it is imperative. Education leaders have the tremendous opportunity to leverage the rich opportunities of social media for teaching, learning, and communicating. And this work can be done safely and constructively through a risk management process built on policy, procedures, and professional development. Embracing Social Media: A Practical Guide to Manage Risk and Leverage Opportunity is a practical guide for anyone wishing to facilitate the embrace of social media in a school system. Included are steps for creating policy, procedures, and guidelines, as well as specific strategies to help open the minds of reluctant colleagues and leaders. Also included are best practices for social media, with numerous examples for teaching and learning, professional development, communications with parents, and successfully managing difficult situations online. Key features of this book include: Encouragement and support for education leaders working to bring social media into their school systems. A compelling case for why social media matters to schools Understanding the risks and fears of social media in schools Steps to develop policy, procedures, and guidelines that manage social media’s risks and leverage its opportunities in a school system Examples of how social media can be used in the classroom for teaching and learning Best practices for using social media as a communications tool Specific strategies for managing challenging situations on social media

Author : Jamie Turner
Publisher : FT Press
ISBN 13 : 9780132173001
Total Pages : 304 pages
Book Rating : 4.0X/5 ( download)

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Download or read book How to Make Money with Social Media written by Jamie Turner and published by FT Press. This book was released on 2010-09-20 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk. Turner and Shah present comprehensive and realistic coverage of these and many other key topics: What social media is not, why your first campaign failed, and what to do differently next time How to think about social media, plan effectively, and set yourself up for success How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them How to measure brand sentiment, target market engagement, and return on investment How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns

Author : Megan Poore
Publisher : SAGE
ISBN 13 : 1473952565
Total Pages : 313 pages
Book Rating : 4.60/5 ( download)

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Download or read book Using Social Media in the Classroom written by Megan Poore and published by SAGE. This book was released on 2015-11-09 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘A book for every teacher’s bookshelf. This book gives a comprehensive overview of the tools and apps that can be used to help turn a mediocre teaching session into an outstanding one.’ - Cheryl Hine, Leeds City College ‘Megan Poore’s updated text is needed more than ever, as social media becomes increasingly integrated in many aspects of education. I would recommend it to all practising teachers and trainee teachers, whatever their subject.’ - Sue Howarth, University of Worcester This is an essential guide to using social media to enhance teaching and learning in schools. It combines practical information on using all forms of social media for educational purposes and provides indispensable advice on how to tackle issues arising from social media use in the classroom. Key topics include: using blogs, wikis, social media networks and podcasting, digital literacy and new modes of learning, digital participation, cyberbullying and understanding risk online. This second edition includes: · Reflective tasks in each chapter inviting you to critically consider important aspects of using social media in education. · Expanded coverage of game-based learning and mobile learning. · New examples tailored for use in primary and secondary schools. · A website including additional resources and handouts c. This is essential reading for anyone training to teach in schools, and experienced teachers seeking to improve their understanding of using social media for teaching in informed and appropriate ways.

Author : Gary Ennis
Publisher : NSDesign Ltd
ISBN 13 : 1838135006
Total Pages : 287 pages
Book Rating : 4.03/5 ( download)

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Download or read book Embrace the Space written by Gary Ennis and published by NSDesign Ltd. This book was released on 2020-08-17 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re a business owner that gives a damn, this book is for you. Inside you’ll find a wealth of experience and knowledge which we’ve gathered from more than ten years delivering social media training workshops to more than 10,000 businesses across the UK. Packed with advice, tips, best practice, business case studies, strategic insights and lots more, this book will help you and your organisation get real results from Facebook, Instagram, LinkedIn and many other platforms. We even included a few behind the scenes stories from over the years (some of which we promised never to tell!). Reviews for 'Embrace the Space' "A cracking read! Perfectly pitched for the small business with lots of useful tips and tricks – and real life examples of how to improve social media presence." Stuart McKenna, CEO at Scottish Training Federation Limited "Finally, a book about business that I actually want to read. Packed full of useful stuff, and entertaining too" Helena Langdon, Former Head of Digital at Innocent "One of the most clear and compelling guides ever published for what works in social media, and why. Highly recommended!" Jay Baer, author of Hug Your Haters "This is a gem of a book! As someone who uses social media both socially and for my work, this book has shown me there’s so much more to learn." Grant Stott, TV and Radio Presenter “Engaging and informative and so important now as many businesses have been forced to move online to promote their services." Laura Irvine, Specialist in Data Protection Law "This book is a winner" Kieron Achara, GB Olympian “Fun, engaging and thought-provoking content to help your business. We have witnessed our members grow their customer base applying Gary and Colin’s digital teachings over the last decade – now you can too. A must read." Bob Grant, Chief Executive, Renfrewshire Chamber of Commerce “I hate social media and spend way too much time on it. This book makes me want to spend even more time on it. But get better at it. I don’t know what to feel about this!" Gavin Oattes, Author and Inspirational Speaker About the Authors: 'The best day’s training I’ve ever had' 'Inspirational' 'The kick up the backside my business needed' 'Hire these guys for your social media training. You’ll be glad you did' For the last 10 years, businesses all over the UK have been enjoying transformative results after attending the 'Embrace The Space' social media masterclass delivered by Gary Ennis and Colin Kelly. Now, for the first time, all the learning and entertainment that makes the day so popular is available in this book. Gary is a qualified trainer, with over 25 years experience in digital marketing. He is the founder of NSDesign Ltd - an award winning digital consultancy, working with organisations to improve their digital skills and capabilities. He regularly makes television and radio appearances as a digital media expert, and speaks at conferences across the UK on related topics. Colin is a former journalist and broadcaster who now runs the communications training company Comsteria Limited which provides smartphone video and podcast production training, media relations training and crisis PR advice. Gary and Colin have a natural rapport and an extensive knowledge of social media as it applies to small and medium business use. ‘Embrace The Space’ isn’t just about understanding Facebook or Twitter, it’s about an attitude; understanding what makes you special, understanding your customers and having fun. Written during summer 2020 this is a fresh, inspirational look at what it takes to succeed with social media in a post lockdown world.